App Marketing by App Masters show

App Marketing by App Masters

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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Podcasts:

 PreApps: Validate & Market Your App Before You Launch with Sean Casto | File Type: audio/mpeg | Duration: 34:05

Are you making the mistake of waiting until after you submit your app to start marketing it? Well today's guest built a platform that helps you find early beta testers and validate your app ideas. Also, listen to the things you'll need to make sure you get the most out of your app marketing. And one more thing he's giving all Mobile App Chat listeners a free featured listing if you use the promo code "CHAT".

 Rise Up & Recover: Recovering From an Eating Disorder to Launching an App with Jessica Raymond | File Type: audio/mpeg | Duration: 31:30

How does a self-proclaimed non-technical person launch a mobile app that helps people recover from an eating disorder? Well listen to how today's guest went through her own eating disorder and launched an app that she wish she had during recovery. Also, listen to her biggest takeaway from not knowing anything about the mobile space to having an app with tens of thousands of downloads.

 Problemio: Avoid These Entrepreneurial Mistakes with Alex Genadinik | File Type: audio/mpeg | Duration: 43:01

Today's guest has generated over 300,000 downloads with his business planning and marketing apps and he shares with us mistakes that he sees most entrepreneurs make. Also, listen to what monetization channels work best within his apps.

 Deelow Designs: The Flappy Bird Clone Getting 30K Downloads a Day with Dean Martin | File Type: audio/mpeg | Duration: 32:57

Are you thinking about getting into the app flipping or reskinning business? Well today's guest is generating over 30,000 downloads a day from his Flappy Bird reskin and he breaks down his entire process about how he finds which source code to reskin and his ASO techniques. Even if you are completely against reskins, this is one episode you don't want to miss.

 Locket: Re-engage with Your Users via the Lock Screen with Yunha Kim | File Type: audio/mpeg | Duration: 35:28

Are you an Android developer looking for a clever way to re-engage with your users? Well today's guest built a technology that allows you to utilize the complete lock screen to bring users back into your app. Also, listen to the story of how a sticker on her laptop landed Tyra Banks as an investor for her company.

 The App Battle Season 2: Chic vs Geek | File Type: audio/mpeg | Duration: 19:31

Our contender for this season is developer / marketerCharles McKeever from Open Source Marketer. In the previous season, Gabe and I focused more on the marketing side of things so this time around, the battle will rageon from a developer’s perspective for you to learn with us in this journey on what to expect in this other phase of the mobile app business.

 Tiny Factory: The In-App Purchase That Tripled Revenues with Michael Sacca | File Type: audio/mpeg | Duration: 32:43

Do you have in-app purchases within your app? Well, listen to how today's guest tripled his revenues by adding one simple in-app purchase. Also, listen to the one thing that you should be doing when building your next product.

 Mobile Dev Memo: Understanding Freemium Economics with Eric Seufert | File Type: audio/mpeg | Duration: 33:05

Are you planning to launch an app using the popular freemium model? Well today's guests wrote a book about freemium economics and he talks about the right scenarios to use the freemium model. Also, listen to his tip about building a mobile app and he breaks down the process of figuring out whether or not to build the app.

 How to Reach Influential People with Steve P. Young | File Type: audio/mpeg | Duration: 36:17

Steve shares his January income report along with his tips on how he reaches influential people.

 Shifty Jelly: Nearly Going Bankrupt with Russell Ivanovic | File Type: audio/mpeg | Duration: 31:07

What do you do when you realize that your business will be out of cash in 6 months? Well listen to how today's guest went from corporate life to making a living off his apps to nearly going bankrupt and how he changed his approach to charging for updates for his popular apps. Also, listen to the tip that today's guest gives about sending emails to the press and how he managed to get featured on The Verge.

 Evanced Kids: The Key Ingredients to Building an Engaging Educational App with Lindsey Hill & Rob Cullin | File Type: audio/mpeg | Duration: 29:20

Are you building educational apps for kids? Well today's guest was an award-winning teacher and she break downs the key ingredients to building an engaging and educational app that kids will love. Also, listen to how you can balance making an app challenging but engaging at the same time.

 Phone Halo: How to Run a Your Own Crowdfunding Campaign with Christian Smith | File Type: audio/mpeg | Duration: 31:54

What do you do when you get rejected by Kickstarter for your crowdfunding campaign? Well today's guest decided to take it upon himself to run his own crowdfunding campaign on his own website and raise over $30,000. Also, listen to the brilliant move that he made after he raised that initial funding.

 Blue Cloud Solutions: Avoid These Key Reskinning Mistakes with Carter Thomas | File Type: audio/mpeg | Duration: 38:07

Coming up we have the king of reskinning and app flipping Carter Thomas and he shares two key mistakes you maybe making when reskinning apps. Also, if you've been against reskinning app listen to our open and honest conversation about the app flipping business.

 Appzine Machine: How to Monetize in the Apple Newsstand with Matt Lutz | File Type: audio/mpeg | Duration: 37:18

Are you looking for additional revenue streams for your business? Well today's guest shares with us an under tapped market called the Apple Newsstand and how you can build your brand and monetize your content. Also, listen to the part of the interview where today's guest shares tips on how to start even if you have absolutely no clue.

 Menu Translator: Repurposing Your App Code with Roslyn Young | File Type: audio/mpeg | Duration: 33:32

Are you starting from scratch for each new app that you build? Well listen to how today's guest is repurposing the same piece of code for multiple revenue streams. And no she's not reskinning apps. Also, listen to her approach about holistically thinking about her app business.

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