Business901

USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Business901 Podcast guest, Aaron Shapiro CEO of digital agency HUGE in Users, Not Customers: Who Really Determines the Success of Your Business, shows why today’s most critical driver of success is usability excellence. "Today’s most successful companies organize their business around users and building user satisfaction," writes Shapiro. To make users your growth engine for your customer base and for your entire organization, Shapiro introduces a comprehensive approach to refocusing every aspect of your operations on users including sales, marketing, HR, and organizational structure. Based on his experience helping some of the world’s biggest brands evolve to meet the challenges of rapidly changing technology and evolving consumer habits, Shapiro outlines the seven things every company needs to change in order to survive in a digitally driven economy. Shapiro's analysis also includes a study of the Digital Leadership Set - companies in the Fortune 1000 that most effectively utilize digital across all aspects of their business. These companies, including Best Buy and Zappos, attract customers by providing appealing digital experiences. And they're rewarded with rising stock price and performance. You'll learn how digital leadership has brought huge profits to companies large and small including: You don’t need to be a techie to master a user-first management philosophy. You just need to accept that the people who interact with your company online are what's most important. Related Information: It’s the Who, not the Why @simonsinek It’s not about the things we make, it’s how we use the things we make The Zappos Culture Defined! Do you understand where demand comes from?

USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Business901 Podcast guest, Aaron Shapiro CEO of digital agency HUGE in Users, Not Customers: Who Really Determines the Success of Your Business, shows why today’s most critical driver of success is usability excellence. "Today’s most successful companies organize their business around users and building user satisfaction," writes Shapiro. To make users your growth engine for your customer base and for your entire organization, Shapiro introduces a comprehensive approach to refocusing every aspect of your operations on users including sales, marketing, HR, and organizational structure. Based on his experience helping some of the world’s biggest brands evolve to meet the challenges of rapidly changing technology and evolving consumer habits, Shapiro outlines the seven things every company needs to change in order to survive in a digitally driven economy. Shapiro's analysis also includes a study of the Digital Leadership Set - companies in the Fortune 1000 that most effectively utilize digital across all aspects of their business. These companies, including Best Buy and Zappos, attract customers by providing appealing digital experiences. And they're rewarded with rising stock price and performance. You'll learn how digital leadership has brought huge profits to companies large and small including: You don’t need to be a techie to master a user-first management philosophy. You just need to accept that the people who interact with your company online are what's most important. Related Information: It’s the Who, not the Why @simonsinek It’s not about the things we make, it’s how we use the things we make The Zappos Culture Defined! Do you understand where demand comes from?

USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Business901 Podcast guest, Aaron Shapiro CEO of digital agency HUGE in Users, Not Customers: Who Really Determines the Success of Your Business, shows why today’s most critical driver of success is usability excellence. "Today’s most successful companies organize their business around users and building user satisfaction," writes Shapiro. To make users your growth engine for your customer base and for your entire organization, Shapiro introduces a comprehensive approach to refocusing every aspect of your operations on users including sales, marketing, HR, and organizational structure. Based on his experience helping some of the world’s biggest brands evolve to meet the challenges of rapidly changing technology and evolving consumer habits, Shapiro outlines the seven things every company needs to change in order to survive in a digitally driven economy. Shapiro's analysis also includes a study of the Digital Leadership Set - companies in the Fortune 1000 that most effectively utilize digital across all aspects of their business. These companies, including Best Buy and Zappos, attract customers by providing appealing digital experiences. And they're rewarded with rising stock price and performance. You'll learn how digital leadership has brought huge profits to companies large and small including: You don’t need to be a techie to master a user-first management philosophy. You just need to accept that the people who interact with your company online are what's most important. Related Information: It’s the Who, not the Why @simonsinek It’s not about the things we make, it’s how we use the things we make The Zappos Culture Defined! Do you understand where demand comes from?

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. About: CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs.  Carmine Gallo may be found online at www.carminegallo.com. Related Information: Carmine Gallo's Books Developing a winning Culture the Zappos way! Spontaneous Marks help you think – Doodling Five Secrets of Finding Clients

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. About: CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs.  Carmine Gallo may be found online at www.carminegallo.com. Related Information: Carmine Gallo's BooksDeveloping a winning Culture the Zappos way! Spontaneous Marks help you think – Doodling Five Secrets of Finding Clients

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. About: CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs.  Carmine Gallo may be found online at www.carminegallo.com. Related Information: Carmine Gallo's BooksDeveloping a winning Culture the Zappos way! Spontaneous Marks help you think – Doodling Five Secrets of Finding Clients

My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and maybe the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Next Toyota?. We discussed this and the Zappos approach that Michelli breaks into five key elements: Serve a Perfect Fit—create bedrock company values Make it Effortlessly Swift—deliver a customer experience with ease Step into the Personal—connect with customers authentically S T R E T C H—grow people and products Play to Win—play hard, work harder Against all odds this online business (known primarily for selling shoes in a playful and emotionally engaging ways) has revolutionized social media strategies, developed an environment which has earned it a consistent spot in the top ten of Fortune Magazine’s best places to work, created zealous fans, and attracted Amazon.com as a purchaser for more than 1.2 billion dollars. It’s time to integrate (not balance) work and fun. It’s time to benefit from the unique and effective customer employee and customer engagement techniques of Zappos! Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli has been recognized by Focus as “one of the top five Customer Service Influencers to Track in 2011.” Related Information: What is your iCustomer Level? Does the Customer Experience mimic the Employee Experience? When Efficiencies and Innovation no longer work, is Customer Centricity the answer? Job-Centric Innovation is Rethinking Customer Needs

My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and maybe the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Next Toyota?. We discussed this and the Zappos approach that Michelli breaks into five key elements: Serve a Perfect Fit—create bedrock company values Make it Effortlessly Swift—deliver a customer experience with ease Step into the Personal—connect with customers authentically S T R E T C H—grow people and products Play to Win—play hard, work harder Against all odds this online business (known primarily for selling shoes in a playful and emotionally engaging ways) has revolutionized social media strategies, developed an environment which has earned it a consistent spot in the top ten of Fortune Magazine’s best places to work, created zealous fans, and attracted Amazon.com as a purchaser for more than 1.2 billion dollars. It’s time to integrate (not balance) work and fun. It’s time to benefit from the unique and effective customer employee and customer engagement techniques of Zappos! Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli has been recognized by Focus as “one of the top five Customer Service Influencers to Track in 2011.” Related Information: What is your iCustomer Level? Does the Customer Experience mimic the Employee Experience? When Efficiencies and Innovation no longer work, is Customer Centricity the answer? Job-Centric Innovation is Rethinking Customer Needs

My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and maybe the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Next Toyota?. We discussed this and the Zappos approach that Michelli breaks into five key elements: Serve a Perfect Fit—create bedrock company values Make it Effortlessly Swift—deliver a customer experience with ease Step into the Personal—connect with customers authentically S T R E T C H—grow people and products Play to Win—play hard, work harder Against all odds this online business (known primarily for selling shoes in a playful and emotionally engaging ways) has revolutionized social media strategies, developed an environment which has earned it a consistent spot in the top ten of Fortune Magazine’s best places to work, created zealous fans, and attracted Amazon.com as a purchaser for more than 1.2 billion dollars. It’s time to integrate (not balance) work and fun. It’s time to benefit from the unique and effective customer employee and customer engagement techniques of Zappos! Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli has been recognized by Focus as “one of the top five Customer Service Influencers to Track in 2011.” Related Information: What is your iCustomer Level? Does the Customer Experience mimic the Employee Experience? When Efficiencies and Innovation no longer work, is Customer Centricity the answer? Job-Centric Innovation is Rethinking Customer Needs

David J. Anderson is credited with the first implementation of a Kanban process for software development, in 2005. David leads a management consulting firm focused on improving performance of technology companies. He has been in software development nearly 30 years and has managed teams on agile software development projects at Sprint, Motorola, Microsoft, and Corbis. David was a founder of the Agile movement through his involvement in the creation of Feature Driven Development. He was also a founder of the Agile Project Leadership Network (APLN), a founding signatory of the Declaration of Interdependence, and a founding member of the Lean Software and Systems Consortium. He moderates several online communities for lean/agile development. He is President of David J. Anderson & Associates, based in Sequim, Washington, a management consulting firm dedicated to improving leadership in the IT and software development sectors. Last year he authored the defining book on Kanban: Successful Evolutionary Change for Your Technology Business. Kanban is becoming a popular way to visualize and limit work-in-progress in software development and information technology work. Teams around the world are adding kanban around their existing processes to catalyze cultural change and deliver better business agility. This book answers the questions: What is Kanban? Why would I want to use Kanban? How do I go about implementing Kanban? How do I recognize improvement opportunities and what should I do about them? As a pioneer in the agile software movement David has managed teams at Sprint, Motorola and Corbis delivering superior productivity and quality. At Microsoft, in 2005, he developed the MSF for CMMI Process Improvement methodology – the first agile method to provide a comprehensive mapping to the Capability and Maturity Model Integration (CMMI) from the Software Engineering Institute (SEI). His first book, Agile Management for Software Engineering: Applying the Theory of Constraints for Business Results, published in 2003 by Prentice Hall, and introduced many ideas from Lean and Theory of Constraints in to software engineering. David can be found at AgileManagement.net Related Information: Kanban, could we call this podcast anything else? Lean Kanban lessons from a Software Developer Marketing Kanban Kanban too simple To be Effective?

David J. Anderson is credited with the first implementation of a Kanban process for software development, in 2005. David leads a management consulting firm focused on improving performance of technology companies. He has been in software development nearly 30 years and has managed teams on agile software development projects at Sprint, Motorola, Microsoft, and Corbis. David was a founder of the Agile movement through his involvement in the creation of Feature Driven Development. He was also a founder of the Agile Project Leadership Network (APLN), a founding signatory of the Declaration of Interdependence, and a founding member of the Lean Software and Systems Consortium. He moderates several online communities for lean/agile development. He is President of David J. Anderson & Associates, based in Sequim, Washington, a management consulting firm dedicated to improving leadership in the IT and software development sectors. Last year he authored the defining book on Kanban: Successful Evolutionary Change for Your Technology Business. Kanban is becoming a popular way to visualize and limit work-in-progress in software development and information technology work. Teams around the world are adding kanban around their existing processes to catalyze cultural change and deliver better business agility. This book answers the questions: What is Kanban? Why would I want to use Kanban? How do I go about implementing Kanban? How do I recognize improvement opportunities and what should I do about them? As a pioneer in the agile software movement David has managed teams at Sprint, Motorola and Corbis delivering superior productivity and quality. At Microsoft, in 2005, he developed the MSF for CMMI Process Improvement methodology – the first agile method to provide a comprehensive mapping to the Capability and Maturity Model Integration (CMMI) from the Software Engineering Institute (SEI). His first book, Agile Management for Software Engineering: Applying the Theory of Constraints for Business Results, published in 2003 by Prentice Hall, and introduced many ideas from Lean and Theory of Constraints in to software engineering. David can be found at AgileManagement.net Related Information: Kanban, could we call this podcast anything else? Lean Kanban lessons from a Software Developer Marketing Kanban Kanban too simple To be Effective?

David J. Anderson is credited with the first implementation of a Kanban process for software development, in 2005. David leads a management consulting firm focused on improving performance of technology companies. He has been in software development nearly 30 years and has managed teams on agile software development projects at Sprint, Motorola, Microsoft, and Corbis. David was a founder of the Agile movement through his involvement in the creation of Feature Driven Development. He was also a founder of the Agile Project Leadership Network (APLN), a founding signatory of the Declaration of Interdependence, and a founding member of the Lean Software and Systems Consortium. He moderates several online communities for lean/agile development. He is President of David J. Anderson & Associates, based in Sequim, Washington, a management consulting firm dedicated to improving leadership in the IT and software development sectors. Last year he authored the defining book on Kanban: Successful Evolutionary Change for Your Technology Business. Kanban is becoming a popular way to visualize and limit work-in-progress in software development and information technology work. Teams around the world are adding kanban around their existing processes to catalyze cultural change and deliver better business agility. This book answers the questions: What is Kanban? Why would I want to use Kanban? How do I go about implementing Kanban? How do I recognize improvement opportunities and what should I do about them? As a pioneer in the agile software movement David has managed teams at Sprint, Motorola and Corbis delivering superior productivity and quality. At Microsoft, in 2005, he developed the MSF for CMMI Process Improvement methodology – the first agile method to provide a comprehensive mapping to the Capability and Maturity Model Integration (CMMI) from the Software Engineering Institute (SEI). His first book, Agile Management for Software Engineering: Applying the Theory of Constraints for Business Results, published in 2003 by Prentice Hall, and introduced many ideas from Lean and Theory of Constraints in to software engineering. David can be found at AgileManagement.net Related Information: Kanban, could we call this podcast anything else? Lean Kanban lessons from a Software Developer Marketing Kanban Kanban too simple To be Effective?

In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today's podcast, we looked at the more tactical practices and how they related not only to a political campaign but to a typical marketing campaign. Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government

In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today's podcast, we looked at the more tactical practices and how they related not only to a political campaign but to a typical marketing campaign. Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government

In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today's podcast, we looked at the more tactical practices and how they related not only to a political campaign but to a typical marketing campaign. Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government