Business901

Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider myself on the leading edge of these trends, I have come to appreciate that slow and steady wins many of the times. Driving home that consistent message is far more productive than being on the leading edge of every new marketing angle. In my research I have also come to appreciate, What political campaigns can teach business. Few marketing processes do a better job of creating immediate business. With these thoughts in mind, I pursued Derek A. Pillie a leading political analyst for a Business901 Podcast. The interview lasted over an hour, as a result I split it in two parts. Part 1 is a strategic view of political campaigning and part 2( Will post tomorrow) is from a tactical viewpoint. Derek has served public and political candidates for over 15 years. He has served on the staff of Indiana's Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government

Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider myself on the leading edge of these trends, I have come to appreciate that slow and steady wins many of the times. Driving home that consistent message is far more productive than being on the leading edge of every new marketing angle. In my research I have also come to appreciate, What political campaigns can teach business. Few marketing processes do a better job of creating immediate business. With these thoughts in mind, I pursued Derek A. Pillie a leading political analyst for a Business901 Podcast. The interview lasted over an hour, as a result I split it in two parts. Part 1 is a strategic view of political campaigning and part 2( Will post tomorrow) is from a tactical viewpoint. Derek has served public and political candidates for over 15 years. He has served on the staff of Indiana's Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government

Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider myself on the leading edge of these trends, I have come to appreciate that slow and steady wins many of the times. Driving home that consistent message is far more productive than being on the leading edge of every new marketing angle. In my research I have also come to appreciate, What political campaigns can teach business. Few marketing processes do a better job of creating immediate business. With these thoughts in mind, I pursued Derek A. Pillie a leading political analyst for a Business901 Podcast. The interview lasted over an hour, as a result I split it in two parts. Part 1 is a strategic view of political campaigning and part 2( Will post tomorrow) is from a tactical viewpoint. Derek has served public and political candidates for over 15 years. He has served on the staff of Indiana's Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and Design Lean-Agile Software Development: Achieving Enterprise Agility Design Patterns Explained: A New Perspective on Object-Oriented Design And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Part 1 of 3: Alan Shalloway discusses the state of Agile!, part 1 of 3 Part 2 of 3: Can Agile work at the Enterprise Level with Alan Shalloway? Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and Design Lean-Agile Software Development: Achieving Enterprise Agility Design Patterns Explained: A New Perspective on Object-Oriented Design And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Part 1 of 3: Alan Shalloway discusses the state of Agile!, part 1 of 3 Part 2 of 3: Can Agile work at the Enterprise Level with Alan Shalloway? Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and Design Lean-Agile Software Development: Achieving Enterprise Agility Design Patterns Explained: A New Perspective on Object-Oriented Design And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Part 1 of 3: Alan Shalloway discusses the state of Agile!, part 1 of 3 Part 2 of 3: Can Agile work at the Enterprise Level with Alan Shalloway? Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and Design Lean-Agile Software Development: Achieving Enterprise Agility Design Patterns Explained: A New Perspective on Object-Oriented Design And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Part 1 of 3: Alan Shalloway discusses the state of Agile!, part 1 of 3 Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and Design Lean-Agile Software Development: Achieving Enterprise Agility Design Patterns Explained: A New Perspective on Object-Oriented Design And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Part 1 of 3: Alan Shalloway discusses the state of Agile!, part 1 of 3 Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and Design Lean-Agile Software Development: Achieving Enterprise Agility Design Patterns Explained: A New Perspective on Object-Oriented Design And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Part 1 of 3: Alan Shalloway discusses the state of Agile!, part 1 of 3 Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and DesignLean-Agile Software Development: Achieving Enterprise AgilityDesign Patterns Explained: A New Perspective on Object-Oriented DesignAnd a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered some great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Related Subject discussed in podcast: A transcription of the Business901 Podcast, Should you Manage your Organization with Agile Techniques?. My guest was Steve Denning’s, author of the new book, The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century (Jossey-Bass, 2010). Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and Design Lean-Agile Software Development: Achieving Enterprise Agility Design Patterns Explained: A New Perspective on Object-Oriented Design And a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered some great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Related Subject discussed in podcast: A transcription of the Business901 Podcast, Should you Manage your Organization with Agile Techniques?. My guest was Steve Denning’s, author of the new book, The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century (Jossey-Bass, 2010). Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

Alan is an industry thought leader in Lean, Kanban, product portfolio management, Scrum and agile design. He helps companies transition to Lean and Agile methods enterprise-wide as well teaches courses in these areas. He is the founder and CEO of Net Objectives and also can be found on twitter @alshalloway. Alan is the primary author of Essential Skills for the Agile Developer: A Guide to Better Programming and DesignLean-Agile Software Development: Achieving Enterprise AgilityDesign Patterns Explained: A New Perspective on Object-Oriented DesignAnd a favorite of mine: Lean-Agile Pocket Guide for Scrum Teams This podcast is broken down into 3 parts. I had trouble running Alan down and finally caught him on his cell phone so the quality is not the best. However, Alan delivered some great content and we could hardly stop talking. His view of the Agile community, Scrum, Kanban and Lean is unique and refreshing. Related Subject discussed in podcast: A transcription of the Business901 Podcast, Should you Manage your Organization with Agile Techniques?. My guest was Steve Denning’s, author of the new book, The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century (Jossey-Bass, 2010). Related Information: The Lean Agile Train Software Transcription Understand Scrum, Understand Implementing PDCA Lean Architecture: for Agile Software Development The differences in Lean and Agile

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation—Lance Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.  Among the numerous key ideas and practices are: Insight on understanding the different types of clients you serve—and how your products deliver value to them Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products Practical guidance on staying focused on the "fuzzy front end" of service innovation The fundamental elements of a winning service strategy We did not get to all of these points in the podcast with Lance. You would have to read his book,Service Innovation: How to Go from Customer Needs to Breakthrough Services to find all of them. But we did begin the conversation discussing Job-Centric Innovation, an idea that Lance is an expert on. After several years on the marketing faculty at Indiana University, he began his career as an innovation consultant with Strategyn. His book is a melding of his personal skills and passion for services and innovation. He is currently an independent innovation speaker and trainer, providing executive education to many of the world's leading companies. Related Information: The Service-dominant Logic of Marketing: Dialog, Debate, And Directions If all of us need to be marketers, what’s the framework? 7 Principles of Universal Design & Beyond The Common Thread of Design Thinking, Service Design and Lean Marketing

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation—Lance Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.  Among the numerous key ideas and practices are: Insight on understanding the different types of clients you serve—and how your products deliver value to them Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products Practical guidance on staying focused on the "fuzzy front end" of service innovation The fundamental elements of a winning service strategy We did not get to all of these points in the podcast with Lance. You would have to read his book,Service Innovation: How to Go from Customer Needs to Breakthrough Services to find all of them. But we did begin the conversation discussing Job-Centric Innovation, an idea that Lance is an expert on. After several years on the marketing faculty at Indiana University, he began his career as an innovation consultant with Strategyn. His book is a melding of his personal skills and passion for services and innovation. He is currently an independent innovation speaker and trainer, providing executive education to many of the world's leading companies. Related Information: The Service-dominant Logic of Marketing: Dialog, Debate, And Directions If all of us need to be marketers, what’s the framework? 7 Principles of Universal Design & Beyond The Common Thread of Design Thinking, Service Design and Lean Marketing

True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation—Lance Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service.  Among the numerous key ideas and practices are: Insight on understanding the different types of clients you serve—and how your products deliver value to them Ways to design specific frameworks for discovering service innovation opportunities for new, improved, and supplementary service products Practical guidance on staying focused on the "fuzzy front end" of service innovation The fundamental elements of a winning service strategy We did not get to all of these points in the podcast with Lance. You would have to read his book,Service Innovation: How to Go from Customer Needs to Breakthrough Services to find all of them. But we did begin the conversation discussing Job-Centric Innovation, an idea that Lance is an expert on. After several years on the marketing faculty at Indiana University, he began his career as an innovation consultant with Strategyn. His book is a melding of his personal skills and passion for services and innovation. He is currently an independent innovation speaker and trainer, providing executive education to many of the world's leading companies. Related Information: The Service-dominant Logic of Marketing: Dialog, Debate, And Directions If all of us need to be marketers, what’s the framework? 7 Principles of Universal Design & Beyond The Common Thread of Design Thinking, Service Design and Lean Marketing