Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
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Podcasts:

 Service Design Thinking Podcast with Marc Stickdorn | File Type: audio/mpeg | Duration: 36:14

Service Design changes the way you think about business.  No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Service Design Thinking is the enabler of this process. It changes our mindset of thinking about design at the end of the supply chain to make it look good and add few appealing features (all within budget). Instead, it moves design and the user themselves to co-create or co-produce the desired experience to the beginning of the supply chain.  My blog and podcast for next few months will focus on these features with Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of  This is Service Design Thinking. About: Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. Since 2008 Marc is full-time staff at the MCI – Management Center Innsbruck in Austria, where he lectures service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context. This involves research such as the development of a mobile ethnography application for mobile phones, the Customer Journey Canvas and various publications and presentations. Marc is co-founder and consultant of “Destinable – service design for tourism” and guest lecturer at different business and design schools. His Websites: http://thisisservicedesignthinking.com/ http://www.servicedesignresearch.com Related Information: Define the Expectation, Delight the Customer Lean Engagement Team Book Released Appreciative Inquiry instead of Problem Solving Prototypes provide a Pathway for Connecting with Customers

 Service Design Thinking Podcast with Marc Stickdorn | File Type: audio/mpeg | Duration: 00:36:14

Service Design changes the way you think about business.  No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Service Design Thinking is the enabler of this process. It changes our mindset of thinking about design at the end of the supply chain to make it look good and add few appealing features (all within budget). Instead, it moves design and the user themselves to co-create or co-produce the desired experience to the beginning of the supply chain.  My blog and podcast for next few months will focus on these features with Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of  This is Service Design Thinking. About: Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. Since 2008 Marc is full-time staff at the MCI – Management Center Innsbruck in Austria, where he lectures service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context. This involves research such as the development of a mobile ethnography application for mobile phones, the Customer Journey Canvas and various publications and presentations. Marc is co-founder and consultant of “Destinable – service design for tourism” and guest lecturer at different business and design schools. His Websites: http://thisisservicedesignthinking.com/ http://www.servicedesignresearch.com Related Information: Define the Expectation, Delight the Customer Lean Engagement Team Book Released Appreciative Inquiry instead of Problem Solving Prototypes provide a Pathway for Connecting with Customers

 Service Design Thinking Podcast with Marc Stickdorn | File Type: audio/mpeg | Duration: 00:36:14

Service Design changes the way you think about business.  No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Service Design Thinking is the enabler of this process. It changes our mindset of thinking about design at the end of the supply chain to make it look good and add few appealing features (all within budget). Instead, it moves design and the user themselves to co-create or co-produce the desired experience to the beginning of the supply chain.  My blog and podcast for next few months will focus on these features with Business Strategists, Design Thinkers, Appreciative Inquiry Coaches, Architects and of course Lean Thinkers. I could not think of a better way to start this series than having a podcast with co-author Marc Stickdorn of  This is Service Design Thinking. About: Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. Since 2008 Marc is full-time staff at the MCI – Management Center Innsbruck in Austria, where he lectures service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context. This involves research such as the development of a mobile ethnography application for mobile phones, the Customer Journey Canvas and various publications and presentations. Marc is co-founder and consultant of “Destinable – service design for tourism” and guest lecturer at different business and design schools. His Websites: http://thisisservicedesignthinking.com/ http://www.servicedesignresearch.com Related Information: Define the Expectation, Delight the Customer Lean Engagement Team Book Released Appreciative Inquiry instead of Problem Solving Prototypes provide a Pathway for Connecting with Customers

 A Product Marketers perspective on Prototyping | File Type: audio/mpeg | Duration: 33:14

Matthew Yubas is the author of Getting Your Prototype Made Quick and Easy and a Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. As an young entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. Matt has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home décor. Matthew is the author of several articles, eBooks, kits, and the popular book Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea . Matt’s mission is to help inventors, entrepreneurs, and everyday people with ideas. He Says, “You might have an invention that can benefit society and make our lives easier. No one can do it alone. If you haven't taken a product to the market before, you need a coach to help you get over the hurdles and past the many pitfalls. Be persistent, be smart, and gather the right information before you make your next move”. Mark can be found at http://productcoach.com. Related Information: Prototyping into a Working Form Prototypes provide a Pathway for Connecting with Customers Your First Prototype is with Pen and Paper Why Prototype? Customer Interactivity is the Most Meaningful Part of Design

 A Product Marketers perspective on Prototyping | File Type: audio/mpeg | Duration: 00:33:14

Matthew Yubas is the author of Getting Your Prototype Made Quick and Easy and a Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. As an young entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. Matt has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home décor. Matthew is the author of several articles, eBooks, kits, and the popular book Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea . Matt’s mission is to help inventors, entrepreneurs, and everyday people with ideas. He Says, “You might have an invention that can benefit society and make our lives easier. No one can do it alone. If you haven't taken a product to the market before, you need a coach to help you get over the hurdles and past the many pitfalls. Be persistent, be smart, and gather the right information before you make your next move”. Mark can be found at http://productcoach.com. Related Information: Prototyping into a Working Form Prototypes provide a Pathway for Connecting with Customers Your First Prototype is with Pen and Paper Why Prototype? Customer Interactivity is the Most Meaningful Part of Design

 A Product Marketers perspective on Prototyping | File Type: audio/mpeg | Duration: 00:33:14

Matthew Yubas is the author of Getting Your Prototype Made Quick and Easy and a Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. As an young entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. Matt has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home décor. Matthew is the author of several articles, eBooks, kits, and the popular book Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea . Matt’s mission is to help inventors, entrepreneurs, and everyday people with ideas. He Says, “You might have an invention that can benefit society and make our lives easier. No one can do it alone. If you haven't taken a product to the market before, you need a coach to help you get over the hurdles and past the many pitfalls. Be persistent, be smart, and gather the right information before you make your next move”. Mark can be found at http://productcoach.com. Related Information: Prototyping into a Working Form Prototypes provide a Pathway for Connecting with Customers Your First Prototype is with Pen and Paper Why Prototype? Customer Interactivity is the Most Meaningful Part of Design

 Are your Managers managing Technology? Or… | File Type: audio/mpeg | Duration: 31:50

..is technology managing them? What about innovation? What about marketing? As organizations continue to get flatter and flatter, we continue to put more and more pressure on the few left in middle management. It’s not just the personnel either. That may be the easy part. Now, we are being faced with everyone becoming customer facing, the depth of customer penetration within in the ranks is increasing at a rapid wait. The one answer that so many of us fallback to is technology. And, that is also changing at a rapid rate. So what does a manager have to do? Terri Griffith answers that in her new book,The Plugged-In Manager. The cornerstone of Dr. Griffith's work is an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What do your data say? What do you already know that will help you with this project? Mixing: How do you balance your available resources? Sharing: How can you achieve better results by integrating your choices with other team members? I found the book practically written from a Lean/Kaizen perspective.  It is a well written book that you can read cover to cover without stopping. What you will do, is bookmark or crimp many of the pages in it and start tackling her suggestions. She includes a few exercises to get you started and improve one thing at a time. She discusses an evolution for managers, not a revolution. Great insight and the podcast with Terri was excellent. I hope you enjoy, I did. About: Terri Griffith, Ph.D. helps people and organizations work with technology. As a Professor of Management at Santa Clara University (Silicon Valley), Terri helps mix together the technology of work (everything from telepresence to the size and type of tools a crew would use to build a fence), the way we organize to do this work (virtual teams, collaborative leadership, hiring and pay plans), and the knowledge, skills, and abilities of the people we work with. Related Information: Inspiring Innovation thru Standard Work Who Really Determines the Success of Your Business In your Organization, who is responsible for Demand? Even Seinfeld used Standard Work The SDCA Cycle Description for a Lean Engagement Team

 Are your Managers managing Technology? Or… | File Type: audio/mpeg | Duration: 00:31:51

..is technology managing them? What about innovation? What about marketing? As organizations continue to get flatter and flatter, we continue to put more and more pressure on the few left in middle management. It’s not just the personnel either. That may be the easy part. Now, we are being faced with everyone becoming customer facing, the depth of customer penetration within in the ranks is increasing at a rapid wait. The one answer that so many of us fallback to is technology. And, that is also changing at a rapid rate. So what does a manager have to do? Terri Griffith answers that in her new book,The Plugged-In Manager. The cornerstone of Dr. Griffith's work is an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What do your data say? What do you already know that will help you with this project? Mixing: How do you balance your available resources? Sharing: How can you achieve better results by integrating your choices with other team members? I found the book practically written from a Lean/Kaizen perspective.  It is a well written book that you can read cover to cover without stopping. What you will do, is bookmark or crimp many of the pages in it and start tackling her suggestions. She includes a few exercises to get you started and improve one thing at a time. She discusses an evolution for managers, not a revolution. Great insight and the podcast with Terri was excellent. I hope you enjoy, I did. About: Terri Griffith, Ph.D. helps people and organizations work with technology. As a Professor of Management at Santa Clara University (Silicon Valley), Terri helps mix together the technology of work (everything from telepresence to the size and type of tools a crew would use to build a fence), the way we organize to do this work (virtual teams, collaborative leadership, hiring and pay plans), and the knowledge, skills, and abilities of the people we work with. Related Information: Inspiring Innovation thru Standard Work Who Really Determines the Success of Your Business In your Organization, who is responsible for Demand? Even Seinfeld used Standard Work The SDCA Cycle Description for a Lean Engagement Team

 Are your Managers managing Technology? Or… | File Type: audio/mpeg | Duration: 00:31:51

..is technology managing them? What about innovation? What about marketing? As organizations continue to get flatter and flatter, we continue to put more and more pressure on the few left in middle management. It’s not just the personnel either. That may be the easy part. Now, we are being faced with everyone becoming customer facing, the depth of customer penetration within in the ranks is increasing at a rapid wait. The one answer that so many of us fallback to is technology. And, that is also changing at a rapid rate. So what does a manager have to do? Terri Griffith answers that in her new book,The Plugged-In Manager. The cornerstone of Dr. Griffith's work is an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What do your data say? What do you already know that will help you with this project? Mixing: How do you balance your available resources? Sharing: How can you achieve better results by integrating your choices with other team members? I found the book practically written from a Lean/Kaizen perspective.  It is a well written book that you can read cover to cover without stopping. What you will do, is bookmark or crimp many of the pages in it and start tackling her suggestions. She includes a few exercises to get you started and improve one thing at a time. She discusses an evolution for managers, not a revolution. Great insight and the podcast with Terri was excellent. I hope you enjoy, I did. About: Terri Griffith, Ph.D. helps people and organizations work with technology. As a Professor of Management at Santa Clara University (Silicon Valley), Terri helps mix together the technology of work (everything from telepresence to the size and type of tools a crew would use to build a fence), the way we organize to do this work (virtual teams, collaborative leadership, hiring and pay plans), and the knowledge, skills, and abilities of the people we work with. Related Information: Inspiring Innovation thru Standard Work Who Really Determines the Success of Your Business In your Organization, who is responsible for Demand? Even Seinfeld used Standard Work The SDCA Cycle Description for a Lean Engagement Team

 The Experience Economy Author, Joe Pine discusses Customer Value on the Digital Frontier | File Type: audio/mpeg | Duration: 31:05

Joe Pine: “What you're doing is that you're shifting from thinking of them as constraints to thinking of them as resources. When you say that time is an element that costs our customers that's a constrained view, instead of recognizing that customers have time that they want to spend inside of experiences.” – excerpt from today’s podcast. Joe has 2 new books out this summer, Infinite Possibility and The Experience Economy, Updated Edition. The Experience Economy identifies a shift in the business world and many of the items discussed are just being realized today. In fact, the idea of staging experiences to leave a memorable and lasting impression is now more relevant than ever. In Infinite Possibility, Pine and Korn provide a new tool The Multiverse™ that helps your organization to search the infinite possibility of value creation that lies on the digital frontier. The Multiverse consists of eight different realms: Reality, Virtuality, Augmented Reality, Alternate Reality, Warped Reality, Augmented Virtuality, Physical Virtuality, and Mirrored Virtuality. You may want to watch this short video on on the Multiverse before listening, Value on the Digital Frontier. B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED, and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded. If the Multiverse is formed around the concepts of Space, No Space Time, No Time Matter, No Matter Would the Multiverse of PDCA consists of Plan, No Plan Do, No Do Check, No Check Act, No Act I apologize Dr. Deming, it was just a thought. Related Information: Successful Lean teams are iTeams The importance of PDCA in Marketing Scaling the Customer Decision Making Process Can the customer be front stage in your organization?

 The Experience Economy Author, Joe Pine discusses Customer Value on the Digital Frontier | File Type: audio/mpeg | Duration: 00:31:05

Joe Pine: “What you're doing is that you're shifting from thinking of them as constraints to thinking of them as resources. When you say that time is an element that costs our customers that's a constrained view, instead of recognizing that customers have time that they want to spend inside of experiences.” – excerpt from today’s podcast. Joe has 2 new books out this summer, Infinite Possibility and The Experience Economy, Updated Edition. The Experience Economy identifies a shift in the business world and many of the items discussed are just being realized today. In fact, the idea of staging experiences to leave a memorable and lasting impression is now more relevant than ever. In Infinite Possibility, Pine and Korn provide a new tool The Multiverse™ that helps your organization to search the infinite possibility of value creation that lies on the digital frontier. The Multiverse consists of eight different realms: Reality, Virtuality, Augmented Reality, Alternate Reality, Warped Reality, Augmented Virtuality, Physical Virtuality, and Mirrored Virtuality. You may want to watch this short video on on the Multiverse before listening, Value on the Digital Frontier. B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED, and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded. If the Multiverse is formed around the concepts of Space, No Space Time, No Time Matter, No Matter Would the Multiverse of PDCA consists of Plan, No Plan Do, No Do Check, No Check Act, No Act I apologize Dr. Deming, it was just a thought. Related Information: Successful Lean teams are iTeams The importance of PDCA in Marketing Scaling the Customer Decision Making Process Can the customer be front stage in your organization?

 The Experience Economy Author, Joe Pine discusses Customer Value on the Digital Frontier | File Type: audio/mpeg | Duration: 00:31:05

Joe Pine: “What you're doing is that you're shifting from thinking of them as constraints to thinking of them as resources. When you say that time is an element that costs our customers that's a constrained view, instead of recognizing that customers have time that they want to spend inside of experiences.” – excerpt from today’s podcast. Joe has 2 new books out this summer, Infinite Possibility and The Experience Economy, Updated Edition. The Experience Economy identifies a shift in the business world and many of the items discussed are just being realized today. In fact, the idea of staging experiences to leave a memorable and lasting impression is now more relevant than ever. In Infinite Possibility, Pine and Korn provide a new tool The Multiverse™ that helps your organization to search the infinite possibility of value creation that lies on the digital frontier. The Multiverse consists of eight different realms: Reality, Virtuality, Augmented Reality, Alternate Reality, Warped Reality, Augmented Virtuality, Physical Virtuality, and Mirrored Virtuality. You may want to watch this short video on on the Multiverse before listening, Value on the Digital Frontier. B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED, and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded. If the Multiverse is formed around the concepts of Space, No Space Time, No Time Matter, No Matter Would the Multiverse of PDCA consists of Plan, No Plan Do, No Do Check, No Check Act, No Act I apologize Dr. Deming, it was just a thought. Related Information: Successful Lean teams are iTeams The importance of PDCA in Marketing Scaling the Customer Decision Making Process Can the customer be front stage in your organization?

 Using an Integrated approach of Lean, Six Sigma, and TOC to deliver results in Healthcare | File Type: audio/mpeg | Duration: 30:16

Bahadir Inozu, Ph.D., the Chief Executive Officer and Dan Chauncey, the Director of Deployment Services for NOVACES joined me in this podcast to discuss an integrated approach for using three industrially based methods, Lean, Six Sigma, and Constraints Management to transform hospital operations. They have just published a book, Performance Improvement for Healthcare that explains how using the right tool for the right problem at the right time from a systems perspective, the authors show how to deliver faster results and greater return on investment. Scales to any size organization and aligns easily to varying needs Shortens traditional execution time from adoption to results Optimizes the utilization of resources required to accomplish the desired goals Breaks organizational constraints and maximizes organizational efficiency Sustains the gains and defines a path to self-sufficiency Achieves a global impact through strategy alignment and focused project selection Shows how to integrate Constraints Management with Lean and Six Sigma to create a “best of breed” approach Explains how hospitals can deploy or re-energize their performance improvement program specifically for what’s most important for their particular organization About Novaces: A management consulting firm that provides performance management, continuous process improvement (CPI), and project management services to both public and private sector organizations. NOVACES helps its clients build capabilities in today's most effective methodologies to achieve breakthrough operational and financial results.

 Using an Integrated approach of Lean, Six Sigma, and TOC to deliver results in Healthcare | File Type: audio/mpeg | Duration: 00:30:17

Bahadir Inozu, Ph.D., the Chief Executive Officer and Dan Chauncey, the Director of Deployment Services for NOVACES joined me in this podcast to discuss an integrated approach for using three industrially based methods, Lean, Six Sigma, and Constraints Management to transform hospital operations. They have just published a book, Performance Improvement for Healthcare that explains how using the right tool for the right problem at the right time from a systems perspective, the authors show how to deliver faster results and greater return on investment. Scales to any size organization and aligns easily to varying needs Shortens traditional execution time from adoption to results Optimizes the utilization of resources required to accomplish the desired goals Breaks organizational constraints and maximizes organizational efficiency Sustains the gains and defines a path to self-sufficiency Achieves a global impact through strategy alignment and focused project selection Shows how to integrate Constraints Management with Lean and Six Sigma to create a “best of breed” approach Explains how hospitals can deploy or re-energize their performance improvement program specifically for what’s most important for their particular organization About Novaces: A management consulting firm that provides performance management, continuous process improvement (CPI), and project management services to both public and private sector organizations. NOVACES helps its clients build capabilities in today's most effective methodologies to achieve breakthrough operational and financial results.

 Using an Integrated approach of Lean, Six Sigma, and TOC to deliver results in Healthcare | File Type: audio/mpeg | Duration: 00:30:17

Bahadir Inozu, Ph.D., the Chief Executive Officer and Dan Chauncey, the Director of Deployment Services for NOVACES joined me in this podcast to discuss an integrated approach for using three industrially based methods, Lean, Six Sigma, and Constraints Management to transform hospital operations. They have just published a book, Performance Improvement for Healthcare that explains how using the right tool for the right problem at the right time from a systems perspective, the authors show how to deliver faster results and greater return on investment. Scales to any size organization and aligns easily to varying needs Shortens traditional execution time from adoption to results Optimizes the utilization of resources required to accomplish the desired goals Breaks organizational constraints and maximizes organizational efficiency Sustains the gains and defines a path to self-sufficiency Achieves a global impact through strategy alignment and focused project selection Shows how to integrate Constraints Management with Lean and Six Sigma to create a “best of breed” approach Explains how hospitals can deploy or re-energize their performance improvement program specifically for what’s most important for their particular organization About Novaces: A management consulting firm that provides performance management, continuous process improvement (CPI), and project management services to both public and private sector organizations. NOVACES helps its clients build capabilities in today's most effective methodologies to achieve breakthrough operational and financial results.

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