Internet Marketing: Insider Tips and Advice for Online Marketing

In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow. They’re both speaking at this year’s iGaming Super Show. Among other things, they’re talking about the use of social media in the iGaming sector, including whether affiliates understand social media, how to build your brand with the help of social media, and the growing importance of Google+. The iGaming Super Show is the biggest online gambling events of its kind. With over 2500 delegates attending and four conference streams, this is a great opportunity for marketers to learn the ins and out of this booming industry, including market specific SEO, social, PPC and marketing strategies. Held on the 22nd to the 25th of May in Dublin, Ireland, the event has some great features to help you navigate the iGaming waters, including 1 to 1 workshops with industry professionals, over 100 exhibitors happy to introduce you to the business, speed networking sessions and over 46 confirmed speakers, from the biggest iGaming CEOs to marketing experts of some of the biggest brands. A great opportunity for anyone interested in this growing an exciting sector. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Media in iGaming: Interview with Nichola Stott – Podcast Episode #164

In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow

In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR. Chris, a specialist in online pr, is leading one of the BrightonSEO workshops “PR: Closing the loop on SEO & social media”. They’re discussing the importance of understanding how SEO works to understand online PR, and why it’s important, as well as how to properly pitch your stories to journalists, knowing what the bigger story is, and the challenging relationship between journalists and PRs. They’re also discussing the effect the introduction of the Facebook timeline will have on businesses. Chris Lee BrightonSEO workshops Toluna Facebook   Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyOnline PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyOnline PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163

In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo. This is a special episode as we are media partners of the IRX happening on 21st and 22nd March. If you’re interested in mobile commerce, you can still register for tickets to the show and there is a special mobile track happening the second day of the conference, which is happening at the Birmingham NEC. Kelvin and Paul are discussing the growth of mobile commerce, and how to get into it, as well as what to evaluate when considering your mobile audience, and whether apps are better then mobile sites, or if responsive website are better. Internet Retailing Expo, 21st-22nd March Paul Skelton’s book “M-Commerce”   Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGetting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGetting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo

In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things. Danny will be speaking at SMX London, 15-16 May, 2012, and you can still register and make sure to enter this discount code for a 15% reduction in the cost of a ticket: SITEVISIBILITY012! DuckDuckGo Pinterest The Spin Google Plus Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161

In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things.

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see your traffic’s user journey and experience, how to improve your conversion optimisation, and the challenges with tracking codes alongside any implementation issues. This interview is the first in the BrightonSEO workshop series. Dara’s workshop, Advanced Google Analytics for Search Marketers, is happening on 12th April, the day before BrightonSEO and you can still register! Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyAdvanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyAdvanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg

In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media. They’re talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They’re also discussing what makes online writing and content unique and whether blogs will ever replace books. The Yahoo! Style Guide Permission Marketing by Seth Godin Purple Cow by Seth Godin Linchpin by Seth Godin Building Strong Brands by David Aaker Positioning by Al Ries and Jack Trout The Tipping Point by Malcolm Gladwell Herd by Mark Earls The Cluetrain Manifesto by Christopher Locke, Doc Searls and David Weinberger The One to One Future by Martha Rogers and Don Peppers Clockwork Pirate by Kelvin Newman Embed this podcast on your blog or website with this code: align="middle"> The Internet Marketing Podcast is brought to you by SiteVisibility Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159

In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media

In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads. They’re also discussing Hubspot‘s new tool Marketing Grader, what to think about when designing your website and the metrics you should consider. Hubspot Marketing Grader Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWhat is Inbound Marketing with Brian Whalley – Podcast Episode #158 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWhat is Inbound Marketing with Brian Whalley – Podcast Episode #158

In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads.

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that should influence your design, and the overall experience of receiving the email on a mobile, clicking through, and reaching the final destination all while maintaining brand standards. Return Path Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyIncreasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyIncreasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157