Internet Marketing: Insider Tips and Advice for Online Marketing

On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV. With the tables turned slightly, Andy explains his experiences with audio podcasts and his recent evolution to video podcasts. The episode continues by exploring the differences between the consumptions models of the two types of media and some ways in which you could get started with your own podcast on a budget. Resources Latest TV Downcast App Camtasia Gorilla Pod Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyVideo Online – Podcast Episode #194 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyVideo Online – Podcast Episode #194

On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV

This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest. From Chrome plugins to social network analytics, listen to this weeks episode to get a list of handy tools and how to use them best. Resources Doshare Pinalytics Slipstream Ifttt EdgeRank Checker StumbleUpon Paid Discovery Socialbro Facebook Debugger Google Image Search Packrati.us Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Content Marketing Tools – Podcast Episode #193 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Content Marketing Tools – Podcast Episode #193

This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest.

Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye. Kelvin breaks things down into Google’s problem, how Google+ is their solution and what action you can take to respond to this change. Predictions for the impact of Google+ on search is also heavily discussed. Resources Google+ Facebook Topsy Doshare Opengraph Skyrocket SEO Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMore Google Plus – Podcast #192 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMore Google Plus – Podcast #192

Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye

This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends that should be considered and used to inform decisions in your campaign or project. This half explores cognitive biases such as the Dunning-Kruger Effect, False Consensus and Knowledge Bias with Kelvin focusing on how to make these part of your marketing arsenal. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMind Tricks 2 – Podcast Episode #191 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMind Tricks 2 – Podcast Episode #191

This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends

This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown. In part 1 of “Mind Tricks”, Kelvin and Andy discuss how important it is for those in marketing to consider various psychological trends, from “Choice Supportive Bias” to “Hyperbolic Discounting”. Take a listen and learn how to hook customers with a first purchase, make 3 your magic number and promote one product over the other. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMind Tricks 1 – Podcast Episode #190 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMind Tricks 1 – Podcast Episode #190

This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown

This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss. Tim is an American entrepreneur and author of The 4-Hour Workweek and the 4-Hour Body, both of which are on the NY Times Best Seller list. The discussion focuses on Tim’s upcoming release, The 4-Hour Chef. Topics include a description of the framework people should follow to help them pick up a new skill, the 80/20 analysis principle and inspiring literature recommendations including the likes of Kevin Kelly and Jimmy Soni. Resources: The 4-Hour Work Week The 4-Hour Body The 4-Hour Chef The Email Game Kevin Kelly – 1000 true fans  Tim O’Reilly – It’s Not About You: The Truth About Social Media Marketing  Lift App Evernote Ryan Holiday – Trust Me I’m Lying Robert Greene – Mastery Jimmy Soni – Romes Last Citizen Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyTim Ferriss – Podcast Episode #189 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyTim Ferriss – Podcast Episode #189

This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss

This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too). A few topics brought to the table include authorship mark up, how Google+ effects the indexing of your content and whether Google+ is right for you and your business. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGoogle Plus – Postcast Episode #188 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGoogle Plus – Postcast Episode #188

This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too)

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year. From Dave Trott to Seth Godin, get an insight into useful books to add to your collection. Resources: The Herd by Mark Earls Creative Mischief by Dave Trott Poke The Box by Seth Godin Rework by 37 Signals Culture Shock by Will McInnes Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyTop 5 Business Books – Podcast Episode #187 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyTop 5 Business Books – Podcast Episode #187