Internet Marketing: Insider Tips and Advice for Online Marketing

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”.

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more. Resources Elance oDesk Screencast.com Startup Success Podcast Lifestyle Business Podcast Jason Cohen’s blog Patrick McKenzie’s blog Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyCould you be a Solopreneur? Interview with Rob Walling: Podcast Episode #171 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyCould you be a Solopreneur? Interview with Rob Walling: Podcast Episode #171

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more.

In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWhat to Do When Google Adwords Returns No Results, and Other Questions: Podcast Episode #170 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWhat to Do When Google Adwords Returns No Results, and Other Questions: Podcast Episode #170

In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results.

With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy? In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss how to prepare an SEO campaign for a seasonal event that might affect your business. The Queen’s Jubilee is a good example of a seasonal event, much like Christmas or Valentine’s Day. So when so you start preparing an SEO campaign so that you are atop keyword rankings when your business needs it the most? How do you manage lead times or delivery times? These are the questions being tackled in this episode. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMaking the Most of Seasonal Events: Podcast Episode #169 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMaking the Most of Seasonal Events: Podcast Episode #169

With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy?

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”. Google Analytics Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyActionable Insights from Google Analytics – Podcast Episode #168 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyActionable Insights from Google Analytics – Podcast Episode #168

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”.

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO. As you might imagine, what Google might do next and the changes they’ve made to Analytics was a hotly debated topic. Additionally, the future of structured data and how it will affect how people use the internet, microformats and schema.org, the importance of authors to content and how to use online PR most effectively were also some of the topics discussed at the April event. You can read more about BrightonSEO on our blog, and you can watch our top five BrightonSEO videos as well. If you’d like to attend the next one, you can join the mailing list so you don’t miss any announcements. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Best of BrightonSEO – Podcast Episode #167 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Best of BrightonSEO – Podcast Episode #167

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO

In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies. Find out more about Bas. State of Search Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyInternational SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyInternational SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166

In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies.

In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines. We’ve also written a blog post about it, so feel free to comment there or here, or in SiteVisibility’s LinkedIn group if you’ve got any questions or concerns about Google’s latest change. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGoogle’s Penguin Update – Podcast Episode #165 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGoogle’s Penguin Update – Podcast Episode #165

In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines.