Summary: In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media. They’re talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They’re also discussing what makes online writing and content unique and whether blogs will ever replace books. The Yahoo! Style Guide Permission Marketing by Seth Godin Purple Cow by Seth Godin Linchpin by Seth Godin Building Strong Brands by David Aaker Positioning by Al Ries and Jack Trout The Tipping Point by Malcolm Gladwell Herd by Mark Earls The Cluetrain Manifesto by Christopher Locke, Doc Searls and David Weinberger The One to One Future by Martha Rogers and Don Peppers Clockwork Pirate by Kelvin Newman Embed this podcast on your blog or website with this code: align="middle"> The Internet Marketing Podcast is brought to you by SiteVisibility Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159
