8SecondRule

If you've wanted to make a podcast for a while, this episode and the one before it can serve as a very basic primer on how to start, produce, and even a bit about promoting your podcast. I cannot teach you to make a million dollars from it, except to say, do what I've done so far and multiply it by about 300,000. But, I can share what I know which is how to get started, cheaply, quickly and easily. You can do this! What are you waiting for, pull up a chair and pay attention!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

Some of you have expressed an interest in what I'm doing here, it seems to be working. So, I'm going to share my process so far, in as much detail as I  can and you are free to ask questions. I'm not super technical, so all of the tech questions can be answered by "The Anchor.Fm app" for the most part. In reference to this episode, it's taken 40 min total to record, produce and publish. Step right this way, I'll show you how you too can join the wonderful world of podcasting!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

Writing an attention getting first line, is an art form, and my guest on this episode is a master artist. Jessica Walrack is a professional marketing copywriter with a keen sense of the dramatic in her LinkedIn posting and today she's going to school me on writing headlines, don't miss it!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

So you heard you needed to be different, establish brand recognition, develop a "Unique Selling Proposition" right? But why? Why were you told? For the customers, so they can find you, right? But what if I told you it's actually a secret weapon that gives you the clearest advantage you can possibly have in business? Would you like to hear more? Buckle up, it's about to get interesting.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

David Munford works in a service department of a car dealership in Cleveland Tennessee, but back in August, he decided to start a podcast of his own. Since that time, he's reached an international audience and he's here to share some tips, and to tell you, JUST DO IT! (whatever it is) Got excuses, bring them on in, we'll burst your bubble.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

Have you ever gone down a rabbit hole, like  Alice? Have you ever gotten sucked into a Youtube search that ended with bleery eyes and the need for more RedBull than is typically advised for human consumption? If not, why not? It's one of the best ways I know to train your brain to be more curious and creative! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

If you want attention online, a Youtube channel on its own, isn't enough to establish a sustainable empire. Platforms come and go, but people who add value, always have some value in any economy. Here are three old school methods of content marketing you can still use in the digital world, how they work, and when to use them.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

Liz Riffle is anything but typical on LinkedIn. She's irreverent, wacky, and thoughtful. She does it her own way and starts some amazing conversations on LinkedIn. Find out how! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

Authority in branding is where it's at for audience building, and credentialing yourself. I've got mixed emotions about the word, but when you can authenticate yourself, and prove your expertise, you become an authority on your niche, and that's a sweet spot to be in. So, who wants to set themselves apart by building social proof of their expert status? Come on, let's do it! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

They're everywhere. Everyone has a model, a system, a paradigm. About the only thing they all have in common, besides the fact that they don't work if you don't understand them, is that they claim to be uniquely successful. Here are several you may have tried or wondered about, defined and debunked. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

You've probably told stories. Have they worked? If not, I may have the solution for you, here are three story archetypes that will catch and hold your audiences attention, while giving you a great platform for your brand's message. What are you waiting for? Push Play!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

Think your own thoughts. I've been saying this to my kids and students for decades. You can think as well as any ever, and you should really give yourself more credit for that. But, how do you get people's attention when you finally do share your own thoughts? Well, I'm glad you asked. Here are five essential skills to help you get and hold their attention!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

You know the difference between reality and fantasy, right? Right? Maybe. But I'm not so sure. Anyway, today on Eight Second Rule, I'm going to burst your bubble about that and show you how to manage your brand with real authenticity, while also judging which "authentic" brands around you really are!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

This was a crazy experiment that kind of gave me the drive to finally launch this podcast and just see what would happen if I consistently shared content in multiple formats in a much bigger way than I ever had on my own brand! It was amazing, I'll share the results, including comparisons to my previous 50 posts and a great LinkedIn analytics tool you might want to try! PUSH PLAY ALREADY! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support

For this episode, I recruited my good friend, contracting consultant, Duane C Barney! I put out a post the other day asking who had gotten a compliment on their LinkedIn profile and challenging anyone who hadn't to let me take a look and see if I could help. Well, he bit. So, here he is, letting me demo his about section for remodel, live on Eight Second Rule!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: https://podcasters.spotify.com/pod/show/mark-morris9/support