Summary: <p>Authority in branding is where it's at for audience building, and credentialing yourself. I've got mixed emotions about the word, but when you can authenticate yourself, and prove your expertise, you become an authority on your niche, and that's a sweet spot to be in. So, who wants to set themselves apart by building social proof of their expert status? Come on, let's do it!</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/mark-morris9/support" rel="payment">https://podcasters.spotify.com/pod/show/mark-morris9/support</a>
