Summary: <p>So you heard you needed to be different, establish brand recognition, develop a "Unique Selling Proposition" right? But why? Why were you told? For the customers, so they can find you, right? But what if I told you it's actually a secret weapon that gives you the clearest advantage you can possibly have in business? Would you like to hear more? Buckle up, it's about to get interesting. </p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/mark-morris9/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/mark-morris9/support" rel="payment">https://podcasters.spotify.com/pod/show/mark-morris9/support</a>
