A Shark's Perspective show

A Shark's Perspective

Summary: “A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

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Podcasts:

 #120 - Lead Generation for Dummies and Smarties | File Type: audio/mpeg | Duration: 00:31:21

Conversation with Dayna Rothman, the author of “Lead Generation for Dummies,” the VP of Marketing at Mesosphere, and she’s a subject matter expert at revenue-driven demand generation and content

 #119 - The Wizard of Whiteboards and an SEO Legend | File Type: audio/mpeg | Duration: 00:54:09

Conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, the previous co-founder of Moz and Inbound.org, who has dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World”

 #118 - There's an App for That | File Type: audio/mpeg | Duration: 00:31:19

Conversation with Rob Volk, the founder and CEO of Foxbox Digital, and he’s a subject matter expert at building mobile apps and digital products

 #117 - Keep Climbing and Never Give Up | File Type: audio/mpeg | Duration: 00:41:51

Conversation with Sean Swarner, a motivational speaker, author, performance coach, world record holder, a two-time terminal cancer survivor, the story of a documentary on Amazon “True North,” and the only person in history to climb the highest mountain on every continent, trek to the South & North Poles, and complete the Hawaii Ironman - all with one lung; and he’s a subject matter expert at being positive despite the odds

 #116 - Treating the Reader’s Time As More Valuable Than Your Own | File Type: audio/mpeg | Duration: 00:41:51

Conversation with Josh Bernoff, the best-selling author of four books including "Writing without Bullshit" and he’s a subject matter expert at helping people communicate more clearly

 #115 - An Affinity for Strategic Partnership Marketing | File Type: audio/mpeg | Duration: 00:38:34

Conversation with JT Benton, the Founder and CEO of WorkBook6, a partner development firm for customer acquisition and engagement strategies, and he’s a subject matter expert at direct response and affinity marketing

 #114 - Are You Marketing to the Entitled Consumer | File Type: audio/mpeg | Duration: 00:44:58

Conversation with Dave Frankland, the CEO at Customer Strategy Architects, a speaker, and the coauthor of “Marketing to the Entitled Consumer, How to turn unreasonable expectations into lasting relationships”

 #113 - A Wise Guy | File Type: audio/mpeg | Duration: 00:34:45

Conversation with Guy Kawasaki, the chief evangelist of Canva, a brand ambassador for Mercedes-Benz, an executive fellow of the Haas School of Business (UC Berkeley), the former Chief Evangelist of Apple, a trustee of the Wikimedia Foundation, and the author of 15 books including some of the most highly respected in business including "The Art of the Start 2.0", "The Art of Social Media", "Enchantment", and "Wise Guy"

 #112 - Sha Yu and a Blockchain Entrepreneur | File Type: audio/mpeg | Duration: 00:34:33

Conversation with Tongtong Gong, the COO and Co-founder of Amberdata and she’s a subject matter expert in blockchain technology

 #111 - To Insource or Outsource Your SEO Is the Question | File Type: audio/mpeg | Duration: 00:35:00

Conversation with Geoffrey Wilcoxson, a senior digital marketer at Digital Current and a subject matter expert at content strategy and Search Engine Optimization

 #110 - Consumer Insights for Gens Y and Z | File Type: audio/mpeg | Duration: 00:30:24

Conversation with Matt Britton, the Founder & CEO at Suzy, a consumer intelligence platform, a speaker, an author, and a subject matter expert at youth demographics with Gen Y and Gen Z

 #109 - Your Fairy Godmother | File Type: audio/mpeg | Duration: 00:24:42

Conversation with Lori Blumenstock, the small business owner of Your Fairy Godmother, an online rental boutique of high-end couture costumes and outfits, and she’s a subject matter expert at creating a unique experience for her customers

 #108 - Daytona at 200 mph | File Type: audio/mpeg | Duration: 00:33:32

Conversation with Matt Vinson, the Director of Digital Marketing at Daytona International Speedway and he’s a subject matter expert at sports and digital marketing

 #107 - The TV of Tomorrow | File Type: audio/mpeg | Duration: 00:29:55

Conversation with Tracy Swedlow, the co-founder and CEO of TMRW, the parent company of InteractiveTV Today and the TV of Tomorrow Show, conferences held annually in San Francisco (June) and New York City (December); and she’s a subject matter expert in the TV ecosystem

 #106 - How to Create the Best Customer Experience with Excellent Service | File Type: audio/mpeg | Duration: 00:40:48

Conversation with Doug Browne, the President of the Peabody Hotels and Resorts, the south’s grand hotel, and he’s a subject matter expert at customer experience and customer service

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