A Shark's Perspective show

A Shark's Perspective

Summary: “A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

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Podcasts:

 #194 - Leveraging Data for Better Creative | File Type: audio/mpeg | Duration: 00:37:15

Conversation with Stephen Para, the Chief Creative Officer of Absolute Magnitude, a NY-based digital agency focused on leveraging data to enable better creative executions.

 #193 - Success Is Easy | File Type: audio/mpeg | Duration: 00:43:12

Conversation with Debbie Allen, the best-selling author of the new “Success Is Easy” as well as “The Highly Paid Expert”, a business mentor and successful entrepreneur of several multi-million dollar businesses, and she’s ranked in the top 5% of business speakers worldwide.

 #192 - Live at the NY TVOT Show with a Canoe in the Water and a Shark | File Type: audio/mpeg | Duration: 00:33:07

Conversation Live from the NY TVOT Show with Chris Pizzurro, the VP and Head of Global Sales at Canoe Ventures, a pioneer in addressable TV, and an Emmy® Award and Webby® Award nominee with decades of experience in media marketing and advertising sales of traditional TV and digital media.

 #191 - How to Understand Consent, Intent, and Lead Gen in the Customer Journey | File Type: audio/mpeg | Duration: 00:55:23

Conversation with Ross Shanken, the CEO and Founder of Jornaya, a technology platform helping marketers solve problems with better understanding the journey in lead generation.

 #190 - What Happens to a Speaker When Life Gets in the Way? | File Type: audio/mpeg | Duration: 00:52:42

Conversation with Melanie Deziel, the founder of StoryFuel, an international keynote speaker, a lifelong storyteller, and recognized as one of the world's leading experts in native advertising and branded content.

 #189 - SEO for Performance Marketing | File Type: audio/mpeg | Duration: 00:33:28

Conversation with Daniel Cooper, the Founder and CEO of Lolly, a London-based digital marketing agency, and he’s a self-confessed SEO, Content Marketing, and Programming nerd focused on lead generation and performance marketing.

 #188 - Who Is the Customer of the Future | File Type: audio/mpeg | Duration: 00:41:01

Conversation with Blake Morgan, a Customer Experience Futurist, a keynote speaker, and the author of two books including “The Customer of the Future, 10 Guiding Principles for Winning Tomorrow’s Business.”

 #187 - How to Become Legendary | File Type: audio/mpeg | Duration: 01:00:15

Conversation with Christopher Lochhead, a former three-time public company CMO, a podcaster with two of the top business podcasts on Apple, the best selling author of “Niche Down, How to Become Legendary by Being Different,” and he’s been referred to as the Godfather of Category Design.

 #186 - Live at Internet Summit and B2B Influencer Marketing | File Type: audio/mpeg | Duration: 00:37:23

Conversation with Ursula Ringham, the Head of Global Influencer Marketing at SAP as well as a storyteller, author, and speaker.

 #185 - A Simulmedia Mogul Talks Data-Optimized National Linear TV | File Type: audio/mpeg | Duration: 00:46:37

Conversation with Dave Morgan, the CEO and Founder of Simulmedia, a TV ad platform that delivers predictable, scalable, and optimized advertising, and he’s a lifelong entrepreneur with a strong background in both digital and TV advertising.

 #184 - How to Be Brave, Not Perfect | File Type: audio/mpeg | Duration: 00:36:36

Conversation with Reshma Saujani, the author of the international bestseller "Brave, Not Perfect," the founder and CEO of Girls Who Code as well as the author of the New York Times bestseller "Girls Who Code: Learn to Code and Change the World", named by Forbes as one of the Most Powerful Women Changing the World, and a TED Talk speaker

 #183 - Live from the Growth Hacking World Forum | File Type: audio/mpeg | Duration: 01:08:49

Conversations with panelists Jennifer Chan, VP of Digital Platforms Marketing at BlackRock; Bolong Li, Senior Director, Audible at Amazon; and Gabriela Martinez, Partner, Launch Angle; and then Clemmie Melvin, an International Events Coordinator, and Jaya Chelkowski, a Brand & Marketing Executive, both of World Forum Disrupt.

 #182 - Why You Need to Develop the Disruption Mindset | File Type: audio/mpeg | Duration: 00:35:10

Conversation with Charlene Li, named by Fast Company as one of the most creative people in business, a keynote speaker, the founder of Altimeter Group, a New York Times bestselling author of six books including her newest “The Disruption Mindset: Why Some Businesses Transform While Others Fail”, “Open Leadership”, as well as co-author of the critically-acclaimed book, “Groundswell”.

 #101 - Part 2 - Mean People Suck | File Type: audio/mpeg | Duration: 00:35:13

Part 2 Conversation with Michael Brenner, the CEO of the Marketing Insider Group, a CMO influencer, Keynote Speaker, a leading voice on B2B and Content Marketing, and the author of the new book “Mean People Suck.”

 #181 - Is This the End of Marketing? | File Type: audio/mpeg | Duration: 00:50:03

Conversation with Carlos Gil, the CEO and Founder of Gil Media, a social media strategist and storyteller, a speaker, and an author of a provocative new book called “The End of Marketing.”

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