A Shark's Perspective show

A Shark's Perspective

Summary: “A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

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Podcasts:

 #91 - Want More Pay Per Calls | File Type: audio/mpeg | Duration: 00:30:39

Conversation with David Walsh, the President and Co-founder of Visiqua and a subject matter expert in performance marketing and pay per call traffic

 #90 - How to Create Compelling Copy | File Type: audio/mpeg | Duration: 00:32:37

Conversation with Erin Brenner, the CEO of Right Touch Editing and she’s a subject matter expert in content copywriting and editing

 #89 - Mar Tech Governance for Your Mar Tech Stack | File Type: audio/mpeg | Duration: 00:30:20

Conversation with Jason Katz, the founder and principal for Growth Marketing Advisors and he’s a subject matter expert in marketing technology

 #88 - Rushing to a Competitive Intelligence Tool | File Type: audio/mpeg | Duration: 00:32:50

Conversation with Olga Andrienko, the Head of Global Marketing at SEMrush and she’s a subject matter expert in competitive intelligence in online marketing

 #87 - How to Create Content for Your Internal Teams | File Type: audio/mpeg | Duration: 00:20:58

Conversation with MaryAnn Holder, the Chief Marketing Officer at One Network and she’s a subject matter expert in B2B content marketing, especially for internal sales teams

 #86 - Non-Obvious Trends for the Future | File Type: audio/mpeg | Duration: 00:25:05

Part 1 Conversation with Rohit Bhargava, the best-selling author of “Non-Obvious”, a professor, keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company

 #85 - Applying Behavioral Science to Marketing | File Type: audio/mpeg | Duration: 00:38:39

Conversation with Nancy Harhut, a Creative Marketer, a Behavioral Scientist, a speaker, and a subject matter expert in behavioral science

 #84 - Marketing and Effective Sales Enablement | File Type: audio/mpeg | Duration: 00:31:39

Conversation with Pam Didner, the author of “Effective Sales Enablement,” a speaker, adjunct professor, strategist, Fortune 100 senior marketer, and a subject matter expert on sales enablement

 #83 - The Science of CRO | File Type: audio/mpeg | Duration: 00:39:07

Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization

 #82 - Rethink Your Marketing | File Type: audio/mpeg | Duration: 00:30:43

Conversation with Tom Shapiro, the CEO of Stratabeat, an agency focused on helping mid-sized B2B companies grow through marketing, branding, and design; and he’s also the author of “Rethink Your Marketing”

 #81 - Digital Transformation and People and Marketing Soup | File Type: audio/mpeg | Duration: 00:37:54

Conversation with Samuel Monnie, the Director of Marketing Capability leading digital transformation at Campbell Soup Company and he’s a subject matter expert on helping improve marketers’ behaviors and capabilities in order to adapt and thrive within Digital Transformation

 #80 - Prescription for a Great Customer Experience | File Type: audio/mpeg | Duration: 00:35:33

Conversation with Todd Unger, the Chief Experience Officer and Senior VP of Physician Engagement at the American Medical Association and he’s a subject matter expert on Customer Experience

 #79 - Home Services and Leads and the PX | File Type: audio/mpeg | Duration: 00:31:38

Conversation with Catherine Sutterlin, the Director of Client Success, Home Services for PX, and a subject matter expert in customer acquisition for home services

 #78 - Does Funny Work | File Type: audio/mpeg | Duration: 00:31:04

Conversation with Mike Albanese, a stand-up comedian, an actor, and the emcee and host to many of the Digital Summit marketing conferences throughout the country and he’s a subject matter expert at funny content

 #77 - An Entrepreneur, a CDP, and a Pearl | File Type: audio/mpeg | Duration: 00:26:28

Conversation with Matt Freedman, the cofounder of Pearl, a Customer Data Platform, and he’s a subject matter expert at customer data and ecommerce

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