Personal Branding Podcast

7 Things Brands and Businesses can Learn from ANTS 1. Dedication: Have you ever watched ants lining up in a long trail to pick food particles from a spot? You may ask what happens when those food particles are exhausted. Do the lines of the ants gets vanish? Ants display single-eyed focus on the task at hand. Once they get started on a project, they are glued to it till completion. So, Great Brands are dedicated! Dedicated to their course. 2. Discipline: Sometimes we all wonder why ants keep packing foods. They prepare for the future. They don’t live in the here and now. They go through a rigorous routine to prepare for seasons ahead. The Bible says though they have no ruler – they get things done. Great Brands like ants prepare for the future. They learn from the present to leverage the future. To be a great brand requires self-discipline! 3. Design: Planning. It’s amazing to know the quantum of planning that is undertaken by ants in every project they embark on. They plan and communicate the plan effectively to get it achieved. When an ant finds food, it leaves clues to help the others trace it so they don’t lose track of it. Planning leads to the effective execution of projects. Great Brands like ants plan. The plan becomes their road map to success. What is your plan for your brand and business growth? 4. Development: They build their homes and their colonies. Development is about patiently preparing for the task at hand and ahead. Learn to develop your personal brand, business growth strategy, to properly harness its powers for profit and impact. Great brands don’t just happen overnight; they go through a process – stages of development. 5. Dominance: Ants can be found in almost any part of the world – that’s total dominance! It’s easy for ants to dominate any environment with their numbers and team spirit. They easily take charge of an environment and fight for their colonies – territories. Great brands, dominate, they do all they can to be top of mind in their fields. They fight for their territories. They make their presence known and wage attacks from every angle. Learn to make your brand dominate. 6. Die-hards: Tell me, have you tried to derail ants from getting to their destinations? You would realize that when you place an obstacle in front of them, they always find a way around it. They are unstoppable. Great brands like ants don’t just give up when faced with challenges. They fight and fight harder. Ants and great brands possess the spirit of determination. No quitting, be determined to succeed. 7. Daring: Ants do mighty things. They lift weights about 50 times their body size, just with their jaws. That’s herculean! For one to succeed and rise in any field of endeavor, one must have the ability to build one’s inner muscles of agility to rise above the status quo. The giant in ants propels them to do far more than they seem capable of. Until you dare to take on new challenges you wouldn’t discover your full potential. Brands that hit the iconic status dare new things; they innovate. Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

The 6 Pillars of Influential Content with Joshua Lisec In this episode my guest Joshua Lisec shares secrets for writing books and great contents. Every day Joshua Lisec help authors manifest the mission behind their voice. He is founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty books and has been featured in TED, TEDx, BBC Radio London, Foundr Magazine, American Express, Yahoo!, Fatherly, The Huffington Post, and numerous other outlets. During a recent podcast, Dilbert comic creator and New York Times bestselling author of Win Bigly Scott Adams recommended Joshua to aspiring authors who need help writing and publishing a book. Here are the Pillars 1. Credibility 2. Connection 3. Compelling 4. Counter-industry – why are you different, 5. Call to action. Make it clear 6. Circulation – broaden, open up your book idea Resources: Joshua’s YouTube Channel https://www.youtube.com/user/joshualisec CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

10 Sins Brands Commit in Digital Marketing 1. Not establishing a strong brand presence online and offline. No clear brand identity) 2. Buying generic data (email addresses, contact numbers) for broadcasting 3. Not having a specific goal of being online, no action plan. 4. Using the same social media strategy for every platform 5. Not engaging with the audience online 6. Failing to optimize pages and websites (outdated website information) 7. Failing to use digital automation properly. 8. Depending too much on manual approach and not relying on data, analytics 9. Failing to get feedback and implementing feedbacks 10. No being accessible via local search. Location search, Google Maps, etc. Resources: Bookson Amazon CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

In this episode I interviewed the Growth Hack expert and Marketing Manager of Uber Latin America, Vaibhav Sisinty. Sharing secret strategies in digital marketing. Download, Listen, Learn and Share! Resources: Linkedin automation tool (safe to use): growthlead.io Instagram automation tool: instabotfy.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Growing your business through speaking Most people would not consider speaking as a channel to grow their business. But it can be one of the most powerful channels out there if you know how to do it. Chris was named the fastest growing speaker in 2018 and the #1 on the top 10 speakers list in the Netherlands so he knows a thing or two about being a speaker. Chris shares the mindset you need to be a great keynote speaker and what it can mean for your business. How to create powerful attraction through the stage effect that leads to others seeing you as a thought leader in your space leading to abundant new business and opportunities.  In this podcast episode my guest Chris Baldwin share with us the 7 Mindset to Develop as a Speaker. Listen, learn and share! * Make the event organizer and planners life easier* Make your speaker agent successful as possible* Always have a “No Problem” attitude * Go for the emotional connection* Live an interesting lie (Storyteller)* Always always finish on time* Be so good they can’t ignore you NB * Know your stuff* Take training* Know your client: Your client is the event manager, the organizer* Resources: 10Xspeaker.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Love can not be confined! “Is it love, is it love that I’m feeling…” – Bob Marley Who will dare confine love to a specific place or time? Love, a universal language without barrier, shared by all, happens all the time. Smile if you’ve been there before, didn’t see it coming then suddenly, you are in love. Romantic love desired by all is such a beautiful thing. Love is where you find it, and the circumstances that bring people together cannot totally be prevented. People have found the love of their lives at unexpected places and moments that had very little triggers of love. Some people find their lovers at their place of work, others in place of worship. It differs from one to the other. It’s said that 4 out of every corporate worker might have been involved in an office romance in one way or the other. Either a victim or beneficiary. The truth is that when people hang around each other for a long time, they turn to develop like and affection for one another. I have seen friends who have found love at their workplaces and beautifully managed it, while others have suffered many woes because of love at the workplace. However, when it comes to love in the workplace, one must take precautions. Office Romance stands at a high risk of impacting once job gravely. As love is as strong as death, if love goes wrong the worse mostly happens. If office romance is managed properly it blossoms beautifully impacting both work and relationship life positively. So what do you do if you are suddenly caught in the web of love at your workplace? Here are a few things to know before and to do when you find yourself in love at the office. To avoid the negative effects…. Things to know about office Romance (The Good, Bad & Ugly) It’s largely unacceptable It impacts productivity It leaves room for favoritism One or both parties risk losing the job Parties are more likely to watch the back of each other than doing the right thing. It affects relationships with other co-workers Professionalism is easily lost You may suffer from a job promotion or salary raise A breakup of relationship will gravely affect the work Romantic acts will offend other colleagues Seek professional counselling when there is a breakup The two parties may not be able to work on a project effectively Couples may tend to be loyal to each other than the job Respect privacies at the workplace Never discuss your relationship issues at work Avoid been seen together if not working together, during office hours Avoid PDAs, petting, kissing at the office. Avoid discussing unfinished home issues at work. Dating your line superior/manager is unacceptable Office romance should not be ignited nor encouraged by coworkers nor employers At best, keep it a secret if you happen to meet your significant other at the workplace Office romance breeds grudges, etc In all, avoid office Romance like a plaque. Be professional in all you do at the office. Esteem professionalism. Get an exit plan as a backup if you need to quit your job Put your job first, above your love relationships Stick to professional work ethics at the office. Remember why you were hired Note that one can build great friendship with others at the work place and not necessarily romantically involved. A healthy relationship with other colleagues at work is important. One needs to exercise self-discipline not to trip over into a romantic relationship that can ruin the friendship and business. Don’t let your romantic relationship cause you to lose your reputation and ruin your personal brand. Download, listen , learn and share.

Tips for moving from a Bleeding Brand to a Breeding Brand * Focus on a specific product (Start right) * Focus on a target market (Niche) * Find your clients pain points (Find your level )* Feed their craving needs and wants (Meet their needs)* Follow Feedback (Listen and learn)* Relegate that which destroys (Kill ill habits)* Repeat what works (Consistently do what works) Download, listen , learn and share. Resources: CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

When couples work as a team to grow their business and marriage they flourish in all their endeavors. In this episode Kimanzi and Cindy Constable share their expertise on building global thriving business as couples. Kimanzi Constable  is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies. Writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs. Download, listen , learn and share. Resources: CEO Branding Kimanzi Constable (Consulting) Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

The Art of Marketing "Generosity is scarce and generosity scales" - Seth Godin In this episode Seth Godin share insights on personal branding, branding, marketing and publishing. Download, listen, learn and share Resources: CEO Branding This is Marketing Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Every pain teaches as lesson that can potentially profit us and others if only we pay attention to it. In this episode my guest Tiffany Toombs walks us through here journey from pain to profit. Teaching you how to stop self-limiting beliefs to live your best life now. Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life.   Tiffany is a Master Practitioner and Trainer in NLP (Neurolinguistic Programming) and Matrix Therapies. She has overcome physical abuse, infidelity, eating disorders, and miscarriage.  Tiffany has worked in the health and fitness industry for 18 years and exclusively as a coach for the last five. She combines her science background and knowledge of the body & mind with her spiritual interests and training to achieve the client’s goals.  Download, listen and learn Resources: Stop Being a Selfish B*tch Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

7 Ways to be a Pleasing Personal Brand The Art of Being a Like-able Person 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What makes you tick, your likes and dislikes, strengths and weaknesses. If you take the time to understudy yourself, it better prepares you to handle your relationships, clients, fans, and followers. You will not be taken aback by many things that your audience will reveal about you. It helps you to put your best self forward – your strengths over weakness. That’s the best way you can stand out from the pile! “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ― Ralph Waldo Emerson 2. Stand for something: Share your values! Be truthful! Be open and upfront with your values right from the beginning. Let your audience, fans, followers, clients know what your values are as a brand – what’s important to you. Your standards that you wouldn’t compromise on. This prevents people from violating your values – your prized possessions. To one person the top values could be integrity, faith, etc. to another honesty, gratitude. What will yours be? As part of sharing your values be honest with your audience, let them know when you go contrary to set values – apologize and do that which is right. You should learn to gracefully correct your audience when they also go wrong. “You must stand for something! It does not have to be grand, but it must be a positive that brings light to someone else's darkness.” ― Anthony Carmona 3. Give value: Offer a helping hand. Be the first to look out for a need of your clients, fans, and followers and find ways to help them with it, in ways that you can. The caveat is: don’t become God in their lives, just be a channel to be used. You are not a superhero – work in the confines of your expertise. Note that you cannot meet every need of client’s, fans and followers. So choose your niche carefully and to offer the best for them. The more value you give the more your clients get hooked to your brand. Your gift will make room for you! Give them more than they pay for and more than what they deserve. “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson 4. Keep in touch: make it a point to regularly check up on your clients – call, text, social media, etc. any act that shows your clients, fans and followers are important to you. Keep in touch not because you will need something from them someday but because you care. It’s nice to be nice. This is something @Sarkodie – the celebrated rap musician from Ghana does so well with his followers on Twitter – he constantly engages with them. When was the last time you reconnected with a fan? “There are “friends” who destroy each other, but a real friend sticks closer than a brother. “- Proverbs 18:24 5. Respect privacy: Some things are private and should be kept as such. You may be privy to some private stuff about your clients, just keep it as such. Being a coach, mentor, professional requires that you also give people room to be whom they want to be. You don’t need to always be in their space. Always remember the ethics of your calling – your job. Don’t spam people! Learn to set your own boundaries and also respect that of your clients, fans, and followers. Be wary of gossips. “A troublemaker plants seeds of strife; gossip separates the best of friends.” ― Proverbs 16:28 6. Forgive yourself: Hey, don’t be too hard on yourself when you mess up. Rather hold yourself up to a high standard and don’t settle for ...

“Don't waste the mornings of your life on idleness and laziness, by every means possible wrestle with your passions, your ideas and your dreams. Give it a shot!” ― Bernard Kelvin Clive Get the audiobook DOERS 12:52 DOERS 12:52   (Available on Amazon) Goals Are Dead! DOERS 12:52 (Audio book)

Are you a doer? The year just began, have you? “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates Let me share this with you to encourage you. Every year Forbes publishes its list of the top 100 richest people. And in this year’s Forbes list of the ‘Highest Paid Celebrities in 2018’, includes a lot of personalities in the Creative Art industry, not forgetting authors – James Patterson[$86M], J.K. Rowling[$54M]. This is the point, gone are the days’ parents hardly encourage their children to go into the creative industry because they believed one will never make it in such a field. Now every dream and career stands the chance of making one wealthy. So, parents and guardians, encourage your wards to read & write books. There’s hope for the future. Help them develop their creative abilities. The youngest millionaire on list #3 is a 21year old Kylie Jenner[$900M], founder of Kylie Cosmetics. The oldest millionaire on the list, #4 is 76years, Judy Sheindlin[$400M], a TV Personality. Remember, You are never TOO OLD to DREAM nor TOO Young to Achieve your Dreams Go, make your dreams happen! “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way. I have learned a deep respect for one of Goethe’s couplets: Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it!” ― William Hutchison Murray Begin now! DOERS 12:52 (Available on Amazon) Resources: Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“ Resources: Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Don't give up on your goals yet! Let me share a story I read some time ago with you. It might strengthen your faith! A story was told of a mountain climber, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself; therefore, he went up alone. He started climbing and it was becoming later and later. He did not prepare for camping but decided to keep on going. Soon it got dark Night fell with heaviness at such high altitude and there was zero visibility. Everything was black, no moon, and the stars covered by clouds. As he was climbing a ridge at about 100 meters from the top, he slipped and fell. Falling rapidly, he could only see blotches of darkness that passed in the same darkness and a terrible sensation of being suctioned by gravity. He kept falling and in those anguishing moments good and bad memories passed through his mind. He thought he would die. Nevertheless, he felt a jolt that almost tore him in half. Like any good mountain climber, he had staked himself with a long rope tied to his waist. In those moments of stillness, suspended in the air he had no other choice but to shout, "HELP ME GOD", "HELP ME!" All of a sudden he heard a deep voice from heaven. "What do you want me to do?” "SAVE ME" "Do you REALLY think that I can save you?" "OF COURSE, MY GOD" "Then cut the rope that is holding you up." There was another moment of silence and stillness. The man held tighter to the rope. The rescue team says that the next day they found, a frozen mountain climber hanging strongly to a rope TWO FEET off the ground . . . What about you? Sometimes on our journey to achieving our goals, there comes a time that proven strategies and our expertise simple fall without any justifiable reason. It's in those moments that we count on our reserve fuel - our faith. Some things can only be accessed via faith. How trusting are you in that rope? (your skills, accolades, and expertise) Why don't you let it go? I tell you, God has great and marvelous things for you. Keep believing and act on your faith. God bless you! Lessons 1. The Danger of Climbing alone. In pursuing your goals, you may need partners, helpers to aid you. Don't try to do it all by yourself. Share the glory where necessary. 2. He never prepared for campaigning. Having an alternative plan and route is always necessary. A backup plan. Additionally, be open to new ideas and innovations to help you. 3. He had faith in his ropes (strings, expertise). Sometimes the most rewarding breakthroughs may come from amateurs, unexpected places, and people. Be open-minded. 4. Self-gratification. Want all the glory for himself. It's what we do for others that will outlive us than what we do for ourselves. We are here on earth to serve. Your goals should eventually help a lot more people. Get the book: GOALS Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life Bernard Kelvin Clive Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of 40 published books.