Business901

Traditional marketing theory and current best practice of marketing strategy formation are out of sync. With current emphasis largely on flexible marketing strategies, there is a constant risk of branding strategy changing without careful consideration of consumer insight. So, the key challenge today is to equip managers and employees with the tools and skills to face this new paradigm.    To confront this challenge Claire Brooks, President of  ModelPeople Inc, proposes the Strategic Empathy approach. At its core, Strategic Empathy suggests that empathy with and understanding of customers or service users can be learned as a form of ‘muscle memory’, helping quick, constructive reactions in strategy and activation. In her new book, Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight, Brooks explains how marketers can use strategic empathy processes and tools to learn, activate and communicate deep insights and strategies for success. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Traditional marketing theory and current best practice of marketing strategy formation are out of sync. With current emphasis largely on flexible marketing strategies, there is a constant risk of branding strategy changing without careful consideration of consumer insight. So, the key challenge today is to equip managers and employees with the tools and skills to face this new paradigm.    To confront this challenge Claire Brooks, President of  ModelPeople Inc, proposes the Strategic Empathy approach. At its core, Strategic Empathy suggests that empathy with and understanding of customers or service users can be learned as a form of ‘muscle memory’, helping quick, constructive reactions in strategy and activation. In her new book, Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight, Brooks explains how marketers can use strategic empathy processes and tools to learn, activate and communicate deep insights and strategies for success. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Jim Gilmore's new book, Look: A Practical Guide for Improving Your Observational Skills, introduces a metaphor of "six looking glasses." Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides an observational lens through which to see the world differently. .  Download a PDF of the Look Diagram Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Jim Gilmore's new book, Look: A Practical Guide for Improving Your Observational Skills, introduces a metaphor of "six looking glasses." Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides an observational lens through which to see the world differently..  Download a PDF of the Look Diagram Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Andy Noronha, a director in the Cisco Digitization Office, is this week's Business901 podcast guest where we talked about his new book, Digital Vortex: How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy works to develop research and insights that will help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, and IMD a Cisco initiative, where he conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Andy Noronha, a director in the Cisco Digitization Office, is this week's Business901 podcast guest where we talked about his new book, Digital Vortex: How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy works to develop research and insights that will help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, and IMD a Cisco initiative, where he conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

For 35 years, Dr. O’Grady has been studying and winning in the game of breakthrough success. These insights as well as the underlying pieces to motivate and carry you through are contained inside. – from the Amazon book description of Dr. Thomas O’Grady’s new book, The Mechanics for Breakthrough Success: The Guide to a Life You Never Considered Reachable. Thomas F. O’Grady received his PhD in Mathematical and Statistical Economics from the University of California at Berkeley. Since the age of 12 he’s been interested in entrepreneurial activities. Besides hard work, he credits his success to constant independent learning and states that he learns from each person he meets Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

For 35 years, Dr. O’Grady has been studying and winning in the game of breakthrough success. These insights as well as the underlying pieces to motivate and carry you through are contained inside. – from the Amazon book description of Dr. Thomas O’Grady’s new book, The Mechanics for Breakthrough Success: The Guide to a Life You Never Considered Reachable. Thomas F. O’Grady received his PhD in Mathematical and Statistical Economics from the University of California at Berkeley. Since the age of 12 he’s been interested in entrepreneurial activities. Besides hard work, he credits his success to constant independent learning and states that he learns from each person he meets Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Shirley Ronen-Harel is an Agile and Lean Coach and author of two books, Agile Kids and The Coaching Booster. Shirley provides Agile and lean solutions using methods like Scrum, Kanban, Agile Testing, Agile product, DevOps , agile project management and such.  In the companies she works with, Shirley is an integral part of elevating organization productivity and their results through optimizing working processes, team resources allocation, and providing insights for fast moving suitable organization production line structure. Her experience with agile assimilation is with large companies, as well as small companies and startups. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Shirley Ronen-Harel is an Agile and Lean Coach and author of two books, Agile Kids and The Coaching Booster. Shirley provides Agile and lean solutions using methods like Scrum, Kanban, Agile Testing, Agile product, DevOps , agile project management and such.  In the companies she works with, Shirley is an integral part of elevating organization productivity and their results through optimizing working processes, team resources allocation, and providing insights for fast moving suitable organization production line structure. Her experience with agile assimilation is with large companies, as well as small companies and startups. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

According to Kevin Kelly, much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. He captures this in his new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. These twelve trends overlap and are codependent on one another, and will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing these forces, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kevin Kelly is Senior Maverick at Wired Magazine. He co-founded Wired in 1993, and served as its Executive Editor until 1999. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

According to Kevin Kelly, much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. He captures this in his new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. These twelve trends overlap and are codependent on one another, and will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing these forces, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kevin Kelly is Senior Maverick at Wired Magazine. He co-founded Wired in 1993, and served as its Executive Editor until 1999. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast

Compilations of Episodes 1-4:  Latham on Systems Thinking John Latham of Systems Thinking About: John Latham combines experience and research to create flexible frameworks that facilitate the process of reimagining, redesigning, and transforming organizations. Some of the frameworks such as the Design Framework for Organization Architects™ emerged from practice and later tested and refined. Others emerged from research and further developed in practice such as the CEO research that led to the Leadership Framework for Organization Architects™. These two award-winning, peer-reviewed frameworks form the foundation of the Organization Design Studio™  was founded to provide a virtual space for organization architects to learn how to (re)create the organization they really want!™

Compilations of Episodes 1-4:  Latham on Systems Thinking John Latham of Systems Thinking About: John Latham combines experience and research to create flexible frameworks that facilitate the process of reimagining, redesigning, and transforming organizations. Some of the frameworks such as the Design Framework for Organization Architects™ emerged from practice and later tested and refined. Others emerged from research and further developed in practice such as the CEO research that led to the Leadership Framework for Organization Architects™. These two award-winning, peer-reviewed frameworks form the foundation of the Organization Design Studio™  was founded to provide a virtual space for organization architects to learn how to (re)create the organization they really want!™

Episode 4:  Future of Systems Thinking John Latham of Systems Thinking About: John Latham combines experience and research to create flexible frameworks that facilitate the process of reimagining, redesigning, and transforming organizations. Some of the frameworks such as the Design Framework for Organization Architects™ emerged from practice and later tested and refined. Others emerged from research and further developed in practice such as the CEO research that led to the Leadership Framework for Organization Architects™. These two award-winning, peer-reviewed frameworks form the foundation of the Organization Design Studio™  was founded to provide a virtual space for organization architects to learn how to (re)create the organization they really want!™.