Top Secrets of Marketing & Sales

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about the two things every promotional product salesperson needs to do to achieve stronger results and build better rapport.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about how to create a proactive referral system by asking existing clients who they know that would benefit from your services and the importance of acting on that referral right away.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about how less is more when dealing with suppliers. It is important to leverage your supplier relationships by having a preferred network to deal with.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise shares his technique for interviewing clients and demonstrates how asking the right questions can increase sales.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses the importance of being focused when building your business proactively.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how to return to your existing client base and sell to them. Effective communication will keep you fresh in their minds.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how your first contact with a potential client will remain in their memory the entire time you do business with them. It is important to say the right things to reflect what it is you do. Do not sell yourself short as a mug and tee shirt pusher.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses the importance of addressing client concerns in a timely fashion. There will be times when an order has gone wrong, the main goal at this point is to focus on saving the account by following the steps outlined in this podcast.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how not to get burnt by process charges. It's important to know the process of creating individualized promotional products and the charges affiliated with these processes so neither you or your clients will be shocked in the long run with pricing issues.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how it's important not to assume that pricing is the primary key issue on a client's mind. It is vital to be competitive in pricing but not as vital to be known for being cheap.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how it's not your job to compete with online promotional products businesses. It's important to understand that these businesses offer completely different buying experiences than what you offer.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how creative marketing can fix just about any problem. And why it is important to view the product before you sell.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses how it is financially unwise to give away samples. In the promotional products industry you need to figure out quickly when and who to charge in order to keep expenses reasonable.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise discusses that in any economy there exists winners and losers in business. It is our job to find the people who are spending.

In this excerpt from a live session, industry entrepreneur and business consultant David Blaise talks about growing your business proactively by deciding in advance to target clients geographically or by industry.