Internet Marketing Podcast, Web Usability Blog - Intuitive Websites

In this podcast, we examine 10 things that every Website should do, presented in two parts, starting with items one through five.   Engage Visitors Convert the Visitor Drive Traffic Don’t Make them Think Get people excited to tell others  

  How to get results from user testing with very little money: Software tools for user testing Planning and recruiting tips How to run a quick and simple user testing session User testing videos to improve a site's conversions

  You will learn: How to put your time to good use when marketing online. The importance of Website ROI Focus on call to action and direct response from customers How to make use of social networking Lower your bounce rate to increase conversions What can you give away? How to make the most use of Website content

In this podcast, we discuss Netflix as a model for effective Internet Marketing.   On this site, you see the principles of web marketing in action: Make it instantly clear — with messaging, headlines, navigation and graphics — exactly what the site is for. Move users to a clear conversion – on this site the conversion sweeps the user from left to right. Make every button count – this site has no wasted space Place non-essential, non-converting navigation separate from the main, converting nav This and other examples are outlined in this podcast.

In this podcast, we explore the principles behind the effective presentation of real estate and new homes on the Web.    Use lots of photos  Be sure to have a path to conversion  Make sure visuals are attractive  Make sure users have access to plenty of information These and other principles are presented as universal tips for any Website.

Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach.   More than ever people are shopping on the web. More potential business partners/clients are using the web as a first evaluation of your company. Businesses can no longer afford to have subpar look and feel. Most individual web users make credibility/trust judgments based on the look and feel of your Website. 55-60% of shopping cart visitors abandon the cart. On average over 50% of web users "bounce" – leave a site without looking at another page. Web marketers need to take steps to make their sites "sticky". Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles.

In this podcast we study online branding.   Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs. The Web has created a new impression of branding, much more personal and internally focused. How does a business owner know if their Website is branding correctly? Listen to this podcast for timely tips and strategies.

In this podcast, we dig deeper into the integration of your Website and your sales process.   The web has changed the traditional sales process by redefining the prospecting phase of a sale. By the time a visitor to your Website contacts you, they have already done the prospecting for you. Additionally, companies need to move into the sales process in "web time" or lose the sale to more nimble competitors. This podcast will help you view the web as a critical first phase of your overall sales process.

  Companies often underestimate the value of web leads. Users who submit their personal information have already done their homework and have decided to approach you! This podcast will help you: Appreciate how advanced these leads are Move from web marketing to the sales process Use technology to automate incoming leads (but DO include a personalized followup as well!) The goal is to talk to people while they are still on your Website!

In this podcast, we look at using your Website to convert and forms of conversion.   Generating sales leads Building your customer base E-commerce purchases Building an email list Creating webinar signups Getting forms filled out Responding to web leads very swiftly Encouraging links to your site Getting your media watched or listened to Tracking offline conversions, phone, visits, etc. We also discuss types of conversions, online and offline.

In this podcast, we conclude our series on the four-part Intuitive Websites process.   From Strategy to Design and Development to Driving Traffic, the process culminates with Performance. Here we cover the essentials of Website performance. Is your Website creating a return on investment? Are you tracking conversions? Do you have performance goals? Listen for tips and tricks on creating Websites that perform!

In this second part podcast of the four part process, we present the third major area of an intuitive website, traffic.   Once a site has a sound strategy and a design that works for your users, it's time to bring some people in and convert them! In this podcast, we talk about search engine optimization, building inbound and relevant links, and content distribution. In our next podcast, we will wrap up this series with a focused look at step four, performance and conversions.

In this two-part series, we cover the new Intuitive Websites four-stage web success roadmap. This podcast is devoted to the first two steps, Strategy and Design & Development.   Is the purpose of the site clear? Are target markets well defined? Is the keyword focus solid? Is the site designed in a way that appeals to the target market? Has it been tested with users? And is the design an outgrowth of the strategy and purpose?  Check out this and more. In our next podcast, we cover steps three and four, Traffic and Performance. 

This podcast represents a "greatest hits" of web marketing drawn from our first year of podcasting.   Here, we go back to the basics, covering site strategy, the importance of great, scannable content, movement to conversion funnels, tracking results with Analytics software, effective newsletters (where every article is a campaign with a call to action), getting user feedback, and more.

In this second part of the series, we examine the power of webinars, link exchanges, blogs, rss feeds, podcasts, and more.