Summary: Listen to this podcast for web trends and how these can effect your business and drive your web marketing approach. More than ever people are shopping on the web. More potential business partners/clients are using the web as a first evaluation of your company. Businesses can no longer afford to have subpar look and feel. Most individual web users make credibility/trust judgments based on the look and feel of your Website. 55-60% of shopping cart visitors abandon the cart. On average over 50% of web users "bounce" – leave a site without looking at another page. Web marketers need to take steps to make their sites "sticky". Web marketers must analyze their statistics and do user testing to see where users are having difficulty and correct these obstacles.
