Small Business Big Marketing

Marketing GOLD – Being a lean startup and learning fast

Marketing GOLD – What it’s like to work at Google

Cactus Skincare's Ryan Clark wasn't tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it's exactly what he did! Listen up ...

185 – Proof that changing who you are can positively impact business growth.

Australia's best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships. Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there's a little nudity thrown in for good measure ;0)

184 – Celebrating business milestones, switching off, business isolation and a touch of nudity.

What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.

183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy's the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.

182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I'm joined by Amanda Stevens, who debunks the age old myth that "sex sells" and explains the one HUGE mistake that men make when trying to market to women.

181 – How to Market to Women with Amanda Stevens.

Marketing Soap Box – Social media is a conversation, not a bulletin board

Marketing Gold – Defining women in marketing

Marketing Gold – Does sex sell?