Small Business Big Marketing

196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan.

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started!

195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so.

Marketing Questions – Overcoming anxiety to become successful in entrepreneurship and business

Marketing Soap Box – How the Americans are nailing customer service

Marketing GOLD – How David Reyne avoided the TV graveyard

Marketing GOLD – David Reyne’s transition to real estate

Marketing GOLD – Tim challenges David Reyne to see himself as an entrepeneur

Marketing GOLD – How the voice of Siri build the brand GPS Girl

Marketing GOLD – How Karen Jacobsen became Siri

Marketing GOLD – How Siri overcame anxiety

Marketing GOLD – What inspires innovative marketing

Marketing GOLD – Making a law firm a helpful marketer

Marketing GOLD – Great marketing for professional services

Marketing GOLD – How to pick yourself up after failure