Small Business Big Marketing

Marketing GOLD – How Frank Body uses sex to sell

Marketing GOLD – Being sexy on Pinterest and Instagram

Marketing GOLD – Where the idea of Frank Body scrubs came from

Marketing GOLD – How Cappa’s milked his fame ever since his footy days

Marketing Soap Box – How Taking Action Pays Off

Marketing GOLD – All the businesses of Warwick Capper

Marketing GOLD – How Cappa manages his personal brand

Marketing GOLD – How Dr Elaine Saunders transitioned from corporate to a lean business

Marketing GOLD – The groundwork and research that went into Blamey Saunders

Marketing GOLD – How the idea for an online hearing aid business was born

Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week's episode, I chat with Martin about his incredible business success, as well as customer psychology, brand extension, and patience in small business – so listen up to Episode 198 of Australia’s biggest marketing podcast!

198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire.

When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses large and small. And if you’re a sceptic, I really hope that by listening to this week’s episode, you’ll be inspired to create your own Youtube Channel, blog series, or podcast, and start becoming the most helpful person in your industry. Somebody has to be ;0) Press play!

197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space

A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsources a lot of the work elsewhere. This week, we talk outsourcing, sales ability, and the power of data mining. Let's do this.