Small Business Big Marketing

Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize opportunities as they come along, and to take action every day. Let’s get into Episode 194 with the man, the legend, Warwick Capper.

194 – AFL legend Warwick Capper talks business. No, seriously!

It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners.

193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears.

Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua Real Estate, and shares his many learnings about his time in the business in this episode. If you have fear about changing your career path or you doubt your own entrepreneurial spirit, David has some golden words for you. Get listening!

192 – TV star, David Reyne, shares his transition from the small screen to Real Estate.

If somebody is the living embodiment of “Feel the fear and do it anyway” it's Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple's Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today. Karen has certainly reached her destination and she shares exactly how in this episode. PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we?

191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business.

This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing. In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let's get started!

190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum.

Marketing Soapbox – Great pizza, but where’s your website?

Marketing GOLD – Gerry Ryan talks about avoiding being a control freak

Marketing GOLD – How Jayco became the strong caravan brand it is today

Marketing GOLD – Where Gerry Ryan’s caravan passion came from

Marketing Soapboax – Casting a wide net with publicity