Summary: Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I'm joined by Amanda Stevens, who debunks the age old myth that "sex sells" and explains the one HUGE mistake that men make when trying to market to women.
