On The Shelf: How To Get Your Products Into Big Box Retail!

Hey Big Boxers welcome to a special episode. Not only have we reached our 70th episode, but this episode marks On The Shelf's 1 year anniversary. We would like to say a huge thank you to all of our listeners for helping make this show possible. We have enjoyed bringing you content week after week and look forward to what this next year will bring not only for our show, but for you, the listeners, as well. Get ready to take notes Big Boxers, it is time to go to school. Bill Carmody, founder of Trepoint, walks us through the core of digital marketing and how to make it work for you. He shares little known secrets and breaks down cutting edge techniques to help grow your business. Don't miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing - http://www.trepoint.com/influencer-marketing Bill's Company - http://www.trepoint.com 225 Inc Articles - http://www.inc.com/author/bill-carmody 66 Youtube Videos - https://www.youtube.com/user/billcarmody Twitter: @billcarmody Bill's Facebook Page - https://www.facebook.com/marketingwhisperer Bill Carmody is the CEO of Trepoint. He was a founding partner and CMO of Seismicom, a leading brand promotions agency. He is the acclaimed author of the book “Online Promotions,” and has contributed to various marketing publications. Bill has presented at dozens of industry conferences and tradeshows across the globe. Bill is passionate about integrating wireless, online, sponsorship, events, and traditional marketing disciplines. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hello Big Boxers, at times we can be to close to our products. When this happens it is difficult for us to see them for what they really are or what customers will actually pay for them. Having a retail price that is to high and not justifiable can hurt your sales and ultimately affect your entire project. In this episode we offer 4 areas to consider when looking at your retail pricing. Is your retail price to high? Have a listen and find out. For those of you wanting to check out the Private Label World Summit please click the link below. https://plsummit.com/private-label-world-summit?affiliate_id=510236 Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Big Boxers, January is just around the corner. If you hold off on preparing for 2017 until January, it will be to late. Once January hits you will be slammed with running your business and being on top of buyer deadlines. This is not the time to get away and begin planning for business that is already happening. It is crucial that you and your support team spend time now working on your 2017 plan. We hope this episode gives you a head start on those plans. We look forward to your feedback. Happy listening. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 3 we cover 4 key parts of building a great pricing model. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling. If you are interested in learning more about TLB Consulting's great retail pricing templates click here! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 2 we cover the main pieces of creating packaging that will engage the consumer and ultimately help them make a buying decision. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

This week we are starting a 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 1 you will learn how to determine what type of product you have and how that determination will help in your overall sales strategy. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this weeks "Mistakes to Magic" we cover the importance of reading through your vendor paperwork carefully. Listen to the story of a company whose mistakes cost them their profit and how you can turn their mistake into magic for yourself. Happy Listening. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In our final installment of the series "Common Mistakes Companies Make When Pitching Their Products To Costco" we will cover three main areas to consider when trying to unseat the current vendor for your product. If you have a product and Costco carries a competitor you will not want to miss this episode. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In today's debut episode of "Mistakes to Magic" #M2M, we share a true story of a PO that was canceled just prior to delivery, what mistakes were made to facilitate the cancelation and how you can turn those Mistakes into Magic. Don't miss it! If you are interested in learning more about TLB Consulting's great retail pricing templates click here! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey Retail Suppliers, we are back with the 4th installment in our series "Common Mistakes Companies Make When Pitching Their Products To Costco". Today we are discussing the feasibility of wanting to take your product to Costco first. If you have ever wanted to know where Costco should fit in your overall retail strategy, don't miss this episode. Happy Selling Tim If you are interested in learning more about TLB Consulting's great retail pricing templates click here! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

If you have ever wanted to pick the brain of an actual retail buyer, this is your episode. Salah Khalaf, former buyer for Walmart and Sam's Club for over 20 years shares his experiences and expectations as a retail buyer. This episode is not to be missed. It contains little known insight direct from the buyers we try to connect with everyday. Also back for a second time is Joe Tarnowski from ECRM. Joe and Salah have become friends through work and together they add a dimension to the episode that makes it a must listen. We look forward to your thoughts and questions on this episode. For more information on Salah: Salah Khalaf Cell (479) 270-9676 khalafsa@outlook.com Twitter ID is @khalafsa and Linkedin is Salah Khalaf. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In part 3 of our series on common mistakes companies make when pitching to Costco we cover logistics and how to ensure you are covered long before making your pitch. Don't miss next Monday's Podcast where we will be having a conversation with a former Sam's and Walmart buyer. Get ready to hear your questions answered from the inside, right from the buyers who receive the information you send everyday. Don't miss the chance to submit your questions and have them answered right on the show. We will be taking twitter and Facebook submissions up to Wed night at 12pm EST. We look forward to hearing from you and getting your questions answered on the show. See you there. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Sending a buyer sample is exciting! It is a critical step in getting your products on the shelf. It means you have convinced the buyer review your actual product, not just paperwork. How do you ensure this process goes smoothly? How do you prepare the products you will be sending and what needs to go with them? These questions and more will be answered in this weeks episode. Thanks to Kim for submitting the question. Listen and enjoy. Happy Selling Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

We are back with the 2nd common mistake companies make when taking their products to Costco. Thinking Costco will change their business model to accommodate your product is #2 on our list of 5. Why won't Costco bend to the will of your product? Have a listen and find out. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey folks, There are many mistakes companies can make when pitching their products to retailers like Costco. Believe me, I have already made most of these and learned the hard way. So that you don't have to learn the same why I did we have narrowed it down to the top 5 mistakes we feel are most common. These will be coming to you in 5 short podcast over the next couple weeks. Listen and enjoy. Cheers and happy selling, Tim Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram