On The Shelf: How To Get Your Products Into Big Box Retail!

Hey Big Boxers, Episode 100 is finally here. Thank you all for making this milestone possible. You guys are the reason we do this each week and love that you all find it useful. For the occasion we have a treat for you! Nicky Jackson, CEO/Founder of RangeMe and Greg Farrar, CEO of ECRM agreed to sit down with me and discuss their business, their passions and how teaming up will mean great things for anyone wanting to get a product into retail. This conversation was truly an education. Grab a cup of coffee, a notepad and a blanket you will not want to miss a single word. Enjoy. Tim Nicky Jackson is Founder & CEO of RangeMe. The concept of RangeMe came to Nicky while developing a range of baby skincare products. Looking for ways to achieve fast distribution, she had the idea to create a single network to match sellers with buyers looking for products like theirs. Before launching RangeMe, Nicky worked as a Marketing Executive at Kellogg’s, Uncle Toby’s, Goodman Fielder, Pepsico and Jim Beam. Greg Farrar is CEO of ECRM. Prior to joining ECRM, Greg served as the CEO of Trade Only Design Library, an online product research library for interior designers and architects. From 2007 to 2010, Greg was President of Nielsen Business Media where he successfully re-positioned the company to focus on its trade show business. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Getting the attention and interest of retail buyers is not a "One Size Fits All" approach. As the market changes, so do the factors needed to keep buyer interest. Mike A from Australia wanted to know what new factors have come to the forefront recently that help to gain and keep the attention of buyers. If you have that same question rattling around in your head this episode is for you! Below are the 5 areas we see as focus areas for anyone wanting to gain the attention of retail buyers. Here are the 5 areas: Does your pricing make sense? Social presence and interaction Brand message Customer Experience Innovation Enjoy! **ALERT** Get your questions for Greg Farrar, CEO of ECRM and Nicky Jackson, Founder of newly acquired RangeMe. Both of these innovators will be in the hot seat this week with your truly answering all sorts of questions. There will be a spot for listener questions so please get them into me before Wed this week. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this episode we discuss how product choice is shaping the new customer experience. I share my thoughts on how consumers are buying, making choices and how if main stream retail does not get on board they will be left in the dust. If you are looking for some fresh perspective on how retail is changing, this is the episode for you. Enjoy! Don't forget to send in your questions for our 100th episode now! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Today's episode talks about increasing your customer experience by dusting off your website and using it to grow your sales. If you have been so focused on Brick & Mortar or Amazon that you have literally abandoned your website this episode is for you. Enjoy! Don't forget to join our mailing list visit: Mailing List To Join our Facebook group click: On The Shelf Now Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Last week I read the following two articles. Both articles had great advice and information, however there were a couple key areas of each article I thought would be great to cover in the Podcast. If you have ever been stalled by Fear or Mired by Procrastination this episode will help you break free of both to attain greatness. Enjoy, and as always please let us know your thoughts via the comment section. 4 Reasons People Procrastinate and a Cure for Each One By: Doug & Polly White https://www.entrepreneur.com/article/294268 Flip the Switch on Fear-Based Thinking By: Allison Maslan https://www.entrepreneur.com/article/282970 Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

What would happen if we took a former Wal-Mart & Sam's Club buyer, A current University of Colorado Buyer, A Product Design Expert, Inc. Columnist and Podcast Guru and finally a Content and Social Media Expert and we put them on a panel and gave them a topic they had no idea was coming? Magic, that's what. In our first Flash Topic Episode Salah Khalaf, Cairon Moore, Tracy Hazzard and Joe Tarnoski tackle the Flash Topic on whether Trade Shows have become obsolete or do they still have relevance. The discussion was epic, the thoughts were provoking and the information was priceless. Don't miss a minute of the discussion! Welcome to FLASH TOPIC! Also: Don't forget to sign up on our mailing list at www.tlbconsulting.com/mailinglist.html to receive information on upcoming guests and what's new with On The Shelf. Don't forget to join our new Facebook group On The Shelf Now - https://www.facebook.com/groups/217730312050769/ Here are the profiles our panelists: Cairon Moore – After completing her MBA and moving to the US, Cairon owned and operated a successful restaurant in Central Jersey for twenty years. In order to find some work life balance she went to work for Rutgers University increasing their sales in Catering and Special Events by 1,166 %. Currently Cairon is the Associate Director for Campus Dining Services at the University of Colorado Boulder. She continues to do restaurant consulting and design work as well as Health & Life Coaching in her personal time. Tracey Hazzard – Tracy Hazzard, Inc. Columnist and Product Strategist for Hazz Design has co-designed and developed 250+ consumer products generating more than $1 Billion for her e-commerce and original brand-building clients. She is the co-host of WTFFF?! 3D Printing podcast and the members-only Product Launch Hazzards podcast. Salah Khalaf: Corporate and retail growth strategist and business development consultant Salah Khalaf has over 25 years of merchandising and operations experience in the retail and warehouse club industry. He most recently led the Supplier Diversity Department at Sam’s Club, where his business unit created solutions to meet the needs of the millions of small business owners that Sam’s Club serves. Additionally, Salah also served on the boards of several national minority organizations representing Walmart Inc. Joe Tarnowski: Joe Tarnowski is VP of content for ECRM, a company that helps retailers discover new products and more effectively review and plan their categories across the food, HBC, general merchandise and pharmacy segments. He heads up ECRM's content marketing initiatives to engage current customers and drive new business, and has been in this role for just under three years. Prior to this, he had a 24-year career as an editor on various trade media brands such as Progressive Grocer, Convenience Store News, and Retail Tech. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter

A couple days ago we had the privilege to sit down with Kevin Rizer, host of the popular podcast "Private Label Podcast". Kevin is a successful Amazon seller, podcaster, brand developer and overall great guy. During our conversation we were able to gain some terrific insight into who Kevin is and what makes him so successful. We also learned the following pieces of advice when looking to source great products for sale on Amazon or other platforms: Ensure you product category is thriving on Amazon, but not overly competitive that you cannot complete with the big boys. Do your research, learn as much about your products as you can. Don't pay to much on places like Alibaba. Don't be afraid to use a sourcing agent. And more Come and go to school with us on this episode, you will be glad you did. Kevin Rizer Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hello Big Boxers, get ready to go to school. Today's episode is a recording of a live training session I did at an ECRM event in Las Vegas. The topic of this training was How To Nail Your Follow Up After a Trade Show. Enjoy the training as if you had a live front row seat. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this episode we help you take a hard look at your business and its forward movement or lack there of. If you have a vision for where you want your business to be, if you want your business to grow and prosper don't miss the four crucial questions covered in this show. Happy Listening. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Retail buying is done differently all over the world. Today's podcast covers 4 misconceptions that are common to companies wanting to bring their products to the US. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

If you are looking for better Social Interaction, better engagement and better sales from your social strategy, then this is the episode for you. Don't miss this unique analogy on how your social pages should be like a house party and how being a good host is the key to expanding your social reach. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

To Guarantee sales growth is like saying here is a map to the end of the rainbow. You will chase it forever. Instead of chasing something you can't have, figure out the parts of your business that you have control over and become an expert at those parts. Once you can master the controllable, the guaranteed becomes irrelevant. Enjoy. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

So often we think to ourselves, "If I only knew what the buyer wanted, I would give it to them!" Well, Big Boxers, the time for wishing is over! Current Buyers Cairon Moore and Allen Hardage are holding nothing back in our recent discussion held at the Convenience ECRM Event in Las Vegas, NV. The goal of this discussion is to arm you with the most current information, directly from the people you are seeking to win over, retail buyers! From your elevator pitch, to the do's and don'ts of approaching buyers, nothing is held back. I hope you have as much fun listening as I did recording this episode, you won't find 2 buyers more interested in your success than Cairon and Allen. Please let us know how you liked the episode by leaving a comment. Enjoy! BTW - Allen mentioned a book during the podcast called Endless Referrals by Bob Burg, please see a link below to the book on Amazon if you are interested. Endless Referrals Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this episode we give a real life example of how to find common ground with a buyer and begin to build a relationship. If you have buyers that are not responding to you don't miss this episode. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

If you have ever thought that inventing products would make a cool TV show, wait no longer. We sat down last week with Tom Gray, one of the people behind the awesome new TV show called Make48. In this show teams are given a category and must invent, create and produce a viable product in only 48 hours. The ups and downs of those 48 hours make for great TV. Tom is going to tell us all about it, don't miss a word. Make48 Website - http://make48.com Tom Gray CEO Tom Gray is the senior product strategist for Make48 and Handy Camel. He joined Curt, Rich and Bob to launch Make48 from idea to concept. The Handy Camel was the proud sponsor of the inaugural Make48 held in April 2015. Tom is head of sponsorship and works with major brands worldwide to include them in all facets of Make48. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram