The Recipe For SEO Success Show

Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort? In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach.

Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don’t want duplicate content and we don’t want oodles of pointless pages and archives being crawled. We want slick, efficient, uber crawlable websites and today we’ll be going through how to make that dobable.

I was lucky enough to chat with one of my SEO heros Rand Fishin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas. It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy!

Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there’s an increase in below average videos being posted across the interwebs. Today, I’m joined with Ben Amos to help you combat the battle of the average. Ben we’ll explore why Video strategy is the game changer and how you can use one to stand out from the masses.

You might have heard the term influencer marketing. You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story. But it’s a teeny bit more complicated than this. An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions. It can also be a bit flat flop!

So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that. Instead we're going to talk about the Ahrefs tool, what it does, and some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering. We've got questions for Tim himself about what it is to be a well-known figure in the SEO industry.

Content marketing is something we know we should all do, but it’s so overwhelming many of us don’t know where to start. I’m delighted to have Tim Soulo from Ahrefs on the podcast. He’s a Marketing leader and with his SEO software, Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority. In this episode I’ll grill him with questions from the erstwhile listeners of the Recipe for SEO Success podcast, about content marketing, the Ahrefs tool se

Tune in to learn: The pros and cons to working in agencies The four pillars of SEO What Andrew believes is the number 1 key to SEO success How SEO helped Andrew become a better dad. Why Andrew believes Google My Business is so essential

Many people think of SEO as an afterthought. Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps Google understand your site better. In this week’s podcast, I’m honoured to have Marieke Van De Rakt on the show to take us through how to create a defined site structure that woos humans and the Google gods.

In the Reality SEO series I interview REAL LIFE HUMANS who’ve transformed their businesses with simple digital marketing and SEO techniques.Included in this episode are their practical doable tips and advice you can implement today. Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying ‘DONE’. She talks us through the common issues she finds, image optimisation, speed and plugin problems.

It’s been a busy year in SEO land. The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we’re able to use pretty much every device in the house to browse the interwebs. So how can us lowly small business owners, bloggers and ecommerce store owners prepare for the year ahead? Well today I’m talking with SEO guru Cyrus Shepard about what we should expect for Search in 2019.

Google Tag Manager is every data lovers best friend. It’s been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for? Today I’m talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how it can be an asset to your overall SEO and marketing strategy.

Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence. In the Reality SEO series I interview REAL LIFE HUMANS for who’ve transformed their businesses with simple digital marketing and SEO techniques. With practical doable tips and advice you can implement today.

Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using. The big questions are “What on earth is it? And how is it useful to SEO?” Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.

Find out how by specialising and niching Donna transformed her business, reached the top of the rankings for her chosen keywords and now her phone WILL NOT STOP RINGING (seriously it rang 3 times during the podcast I had to make her sit on it).