Summary: You might have heard the term influencer marketing. You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story. But it’s a teeny bit more complicated than this. An enhanced form of relationships marketing Influencer marketing can help boost your brand through the power of personal recommendation, it can get your products in front of new eyeballs, build trust, and ultimately drive conversions. It can also be a bit flat flop!
