Summary: Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don’t think many people are using. The big questions are “What on earth is it? And how is it useful to SEO?” Today, Olga Summerhayes is joining me to answer both these questions and provide a map to help us navigate the world of Google Optimise.
