The Amazing Seller

What keeps you motivated as you struggle and strive to build up your ecommerce brand? Do you have a goal or objective that keeps you focused? Do you read books that inspire you? Whatever it is, making these weekly Ask Scott Sessions part of your routine will keep fired up and ready to keep going out there each week to find the success you’ve been looking for. On this episode of The Amazing Seller, you’ll hear from Scott as he delivers his thought of the week, goes over a helpful keyword tip and explains how email follow up works with your Amazon customers. Don’t miss out on this informative episode!   Is Success Still Possible? Is it too late to get involved in starting your own ecommerce business? TIme and time again, people ask Scott this question. His answer is a resounding “No!” It’s not easy to get an ecommerce brand up and running but if you put into practice a well thought out strategy there still remains significant potential for success. On this episode of The Amazing Seller, Scott explains how business leaders can still jump into the ecommerce industry and make an impact. You don’t want to miss Scott’s helpful take on this topic! Utilizing Facebook Live Have you developed a strategy to drive external traffic to your product listing? What about brand development? If you want to succeed in today’s marketplace, you’ve got to be focused on building out your brand presence. On this episode of The Amazing Seller, you’ll hear from Scott as he jumps in and explains how sellers like you can stand out from the crowd and utilize tools like Facebook Live. Another helpful tip that Scott shares is to reach out to social media influencers to promote your brand and connect with a relevant demographic. Learn more from Scott on this vital subject by listening to this episode! Email Follow Up How do you connect with your customers? What is allowed when it comes to communicating via email with your Amazon customers? How can you build a reliable email list of your customers while remaining within Amazon’s terms of service? On this episode of The Amazing Seller, Scott goes through how sellers like you can build your email list without bombarding your customers or breaching your agreement with Amazon as a seller. He also explains why providing quality customer service and product information can boost your standing in the eyes of buyers. You don’t want to miss this critical episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Thought of the week. [11:45] Question #1: How can I start pushing my brand via Facebook Live? [24:00] A keyword tip. [28:30] Question #2: How do I follow up with my Amazon customers without violating the TOS? TRANSCRIPT TAS 427 TAS 427: Ask Scott Session 132 - Brand Building - BIG Keyword Tip - Email Follow Up [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 427 and Session number 132 of Ask Scott. This is where I answer your questions here on the podcast. We do it every single Friday, I'm going to do it here again today. Today I... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/buildlist www.theamazingseller.com/followup NEW To The Blog and Podcast? I created a Page Just for You called…START HERE! If you enjoyed this episode share the love with your friends…Click To Tweet the show. Subscribe To Be The First To Receive Updates and NEW Podcast Episodes

It’s that time of year again, 4th quarter! Are you positioned in the best possible way for your brand to get the exposure and results you need? What will it take for this year to end well for your bottom line? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they help prepare sellers like you as the fourth quarter of 2017 kicks into full swing. The guys discuss their planned PPC strategy, when to use PPC and when not to in the 4th quarter, how to use Bid Plus, when to use headline search ads, and much more! You don’t want to miss this crucial episode!   Increasing PPC Usage Have you thought of or developed a plan for using PPC during the 4th quarter? How do you think your usage will change during this time of year? Should it change? On this episode of The Amazing Seller, Scott and Chris jump right into how they plan on using PPC this final quarter of 2017. One aspect that the guys touch on is regarding sudden increases versus a steady increase in PPC spending. At the end of the day, both Scott and Chris encourage sellers to lean more toward a steady increase over a sudden increase. If you’d like to hear them expand on this topic and more, make sure to catch this episode! Black Friday and Cyber Monday PPC Effectiveness Are you prepared for Black Friday and Cyber Monday? What lessons will you integrate from your experience last year? How do you plan to document your experience this year in order to make changes for next season? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they explain their approach when it comes to using PPC during Black Friday and Cyber Monday. Both Scott and Chris agree that if your product is performing well up to those days, there is no strong reason to change your PPC spending. To hear the guys dive deeper into this subject, listen to this episode! Headline Search Ads Is it a good idea to take advantage of headline search ads during the 4th quarter? Have you considered using headline search ads before? Not every seller has access to this feature, but for those of you that do, this is an important question to consider. On this episode of The Amazing Seller, Chris shares his thoughts on this important feature. If you have multiple products listed for your brand, Chris encourages you to take advantage of this helpful tool. Don’t expect to use this tool and see explosive or massive results, make sure you use it as part of a larger 4th quarter strategy. Don’t miss this episode to hear further thoughts on headline search ads and more! Using PPC with Lightning Deals Have you been able to utilize Amazon’s Lightning Deals feature yet? What has been your experience using that promotion? Do you plan on using PPC in addition to Lightning Deals? On this episode of The Amazing Seller, Scott and Chris give their take using PPC while running your product through Amazon’s Lightning Deals promotion. The guys conclude that it’s not the best idea to continue using PPC while you have a product featured in the Lightning Deals program. Make sure to listen to this episode as they elaborate on their reasoning and share additional helpful insights - don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Chris opens up about PPC use in the 4th Quarter. [9:00] The wisdom of slowly increasing your PPC usage. [15:00] Making PPC adjustments and increasing spending for 4th Qtr. [20:00] Is it worth running PPC on Black Friday and Cyber Monday? [23:30] What is Bid Plus? [28:30] Should you use headline search ads? [34:00] Is it a good idea to have PPC on in addition to Lightening Deals? [36:30] Chris recaps his strategy for 4th Qtr. TRANSCRIPT TAS 426

Getting a business, let alone a brand off of the ground can be a difficult feat. That’s why Scott is passionate about providing resources that will help sellers like you succeed! But it’s not all about the right resources, sometimes it can be extremely helpful to hear someone’s story. On this episode of The Amazing Seller, you’ll hear from Jason Quillian as he opens up about his journey and how he’s been able to grow a thriving brand using the concepts and principles that Scott teaches here to the TAS community. If you are looking for that one piece of advice or key insight that could help push your brand to the next level, then you’ve come to the right place! Grab a pen and some paper, you’ll want to take notes for this powerful episode! Product Research What has been your process for product research? Do you follow all of the steps that Scott has laid out or have you adapted your own approach? Which part of the process have you found to the most important? On this episode of The Amazing Seller, you’ll hear from a fellow TAS follower like you, Jason Quillian. Jason has succeeded in building a growing brand due in large part to the lessons he has learned from listening to Scott and interacting with the TAS community. Jason and Scott discuss the product research process and how making the right decisions during this crucial phase can make all the difference. Hear more about Jason’s story on this fascinating episode! Building a Brand What part of the journey do you find yourself on? Are you just starting out and testing your first product or are you in the throes of building and strategizing about your brand concept and identity? On this episode of The Amazing Seller, Scott sits down with Jason Quillian to discuss his process and how he went from testing a product to building a successful brand. Jason doesn’t paint his journey as an easy or carefree one but he has been able to utilize important lessons from Scott’s content as well as draw from his experience in the ecommerce marketplace. Find out what other factors contributed to Jason’s success on this helpful episode! Running out of Inventory Running out of inventory has to be one of the most worrisome aspects of being an ecommerce seller, wouldn’t you agree? But is it really worth all of that stress and worry? Is running out of inventory as catastrophic as your fears would have you believe? On this episode of The Amazing Seller, you’ll hear from Scott as he discusses this topic with a TAS follower like you, Jason Quillian. Jason explains how he ran out of stock for one of his successful products and how the situation was a setback but by no means was it a critical blow that set his brand back. Find out what lessons you can take away from Jason’s experience and more, don’t miss this informative episode! Don’t Change things Too Often As a business leader, you have a certain entrepreneurial spirit that drives you to innovate and disrupt the status quo. But if you aren’t careful, that innovative spirit can lead you to become impatient and even self-defeating. On this episode of The Amazing Seller, Jason Quillian joins Scott to explain how important it is to let certain processes play out in your brand over time. Don’t follow the impulse to adapt or change something you’ve put into place just because you haven’t seen immediate results. Listen to this episode as Jason goes deeper into his story and draws out helpful lessons for sellers like you! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Jason Quillian joins the podcast. [5:00] Jason tells his story, the cliff notes version. [11:00] What caused Jason to jump into starting his own ecommerce business? [17:00] What is Jason’s product research strategy? [24:30] Dealing with returns and pivoting to variations.

Are you running low on motivation and ideas to keep pushing your brand forward? You are in luck! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear from Scott as he shares his thought of the week, addresses questions from sellers like you, and more! Don’t let the weekend come until you’ve received the dose of inspiration and motivation you need so you can put these great lessons into practice. You don’t want to miss this helpful episode! Don’t get stuck in the Comparison Trap! What keeps you motivated on your journey? Are you looking to reach a certain income level? Do you want to be able to afford those nice toys or luxurious vacations you’ve always dreamed of? Or do you find yourself constantly comparing yourself to all the other big shot ecommerce sellers? On this episode of The Amazing Seller, Scott breaks down why it’s so dangerous for sellers like you to fall into the trap of comparing yourself to others in the industry. Scott is not against setting goals and pushing yourself, but he highlights why it’s a slippery slope when you start comparing yourself to others. Learn more on this topic from Scott on this episode! Seasonal Products Are you considering listing a seasonal product to capitalize on a surge of interest from consumers? What is your strategy? Is it a good idea to proceed with a product that you know won’t be profitable beyond a certain calendar date? On this episode of The Amazing Seller, Scott jumps in and gives his opinion on whether marketing and listing a seasonal product is really worth it. Another option that Scott gives is to consider augmenting your existing product to catch onto a seasonal surge by adding something as simple as snowflakes or an image of Santa if it would be appropriate for your product. Hear more about this subject from Scott on this episode! Selling on Walmart As retailers try to catch up and press Amazon for its share of the ecommerce marketplace, many sellers like you are considering listing their products on Walmart’s platform when given the opportunity. Is listing on Walmart worth the effort? Does it have the potential to rival Amazon? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his assessment of Walmart's efforts to compete with Amazon in this ecommerce space. You don’t want to miss out on Scott’s valuable insight on this crucial topic. Get Scott’s take and other helpful responses to questions from other TAS followers on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Thought of the week! [16:00] Question #1: Should I be concerned about launching a seasonal product? [22:00] Question #2: Is selling on Walmart worth it? [28:00] Question #3: How can I protect my listing from hijackers?  TRANSCRIPT TAS 424 TAS 424: Ask Scott Session #131 - Seasonal Product - When to Sell on Walmart - Avoiding Hijackers [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 424 and session number 131 of Ask Scott. This is where I answer your questions here on the podcast and I do it every single Friday every single week. This is our way of sitting down and having that cup of coffee at the coffee shop and we’re just talking about business or life... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/dallas www.theamazingseller.com/ask www.theamazingseller.com/workshop www.theamazingseller.com/201 www.theamazingseller.com/152 www.theamazingseller.com/147   NEW To The Blog and Podcast?

When it comes to building your brand, are you using the best tools available? How do you make sure that you are on the cutting edge and beating out your competition? On this episode of The Amazing Seller, you’ll hear from guest expert Joel Bower. Joel is part of the TAS team and is passionate about helping sellers like you build lasting brands. Scott and Joel go over five helpful questions that you can ask yourself that will cause you to hone in on how your brand is performing and what you need to do in order for it to thrive. You don’t want out on the vital information that Joel shares on this episode! Who Is Buying Your Product? One of the most important aspects of building your brand is making sure that you have an accurate idea of who your target audience for your products is. Do you have a good idea of who your target audience is? On this episode of The Amazing Seller, you’ll hear from Joel Bower as he dives head first into this topic. Joel has several excellent suggestions for sellers like you to get a grasp on who your target audience is. In addition to this episode, make sure to click the link in the resources section below to an episode where Joel goes even further with this topic! Why Are Customers Buying Your Product? It may sound obvious but it’s important to understand why your customers are purchasing your products. Don’t just assume that it is for the obvious reasons! You could be missing out on vital information that will help you serve your customers better and expand your brand. On this episode of The Amazing Seller, Joel Bower breaks down why it’s so important to drill down and make sure you understand how customers are using your products. This is a vital piece to customer engagement and building your brand. If you are ready to take your brand to the next level, you don’t want to miss this helpful episode! Who Is Your Competition? As you develop a profile of who your customer base is and how they use your products, it’s vital for sellers like you to find out who your competition is. Are you going up against big retailers like Walmart or Bestbuy or are you competing with other private label sellers online? Why should your customers choose you over the competition? On this episode of The Amazing Seller, Joel Bower walks through why it's so important to understand who you are competing against and how you can adapt your product and your marketing to get the edge on them. You are going to need pen and paper handy for this fascinating episode - don’t miss it! Don’t Stop Asking! As a business leader, you are used to pushing through difficult situations in order to succeed. It will be helpful for you to bring that same attitude when it comes to answering Joel’s five questions. On this episode of The Amazing Seller, you’ll hear Joel stress how crucial it is for sellers like you to keep pushing even when an answer to one of the questions doesn’t come easily. He’s convinced that if you can follow through and remain persistent when seeking an answer to these questions, you and your brand will be in a better position to succeed in the long run. To hear Joel expand on this topic and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Joel kicks off the 5 Questions, #1 “Who is buying your product right now?” [6:30] Using giveaways and identifying your audience. [11:00] Question #2: “Why are customers buying your product?” [17:30] Question #3: “Who needs your product?” [21:00] Question #4: “Who else sells your product?” [33:00] Question #5: “Where can you talk to your customers now?” [43:30] Joel gives a quick recap. TRANSCRIPT TAS 423 TAS 423: The 5 Questions You Must Ask to Find an Audience That Will ...

What do you need to succeed? Seriously! Have you asked yourself that question lately? What level of success would be just enough for you? Is it a dollar number? Is it working yourself out of a job? If you don’t have an idea of where you want to be, how do you expect to get there? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down a helpful perspective for sellers like you to adopt. Scott also covers the 10 x 10 x 1 strategy, the success he’s accomplished in his new brand, why you need to count yourself as a business cost, key takeaways, and much more! You don’t want to miss this powerful episode! Begin With the End in Mind It’s been said that one of the best ways to figure out something you can’t quite comprehend, you should begin with the end in mind. Find out what your target is and work backward from there. The same is true when you are trying to succeed as an ecommerce seller! On this episode of The Amazing Seller, Scott explains why this simple mindset shift can set you up for success in the long run. Don’t get stuck and bogged down, listen to this episode so you can get the tools you need to move forward! The 10 x 10 x 1 Strategy What is a good way to evaluate whether you are on the right path of building your brand with products that can perform for you? Is there a simple tool or formula to help you make sure you are on the right track? On this episode of The Amazing Seller, Scott shares his 10 x 10 x 1 formula and how sellers like you can use it to keep your brand competitive. What is the 10 x 10 x 1 formula? It’s the strategy of making sure you are selling ten units at ten dollars profit for each product you have listed each day. To hear Scott expand on the formula and how it can work for you, make sure to listen to this episode!   It’s Not Just Theory, it WORKS! Day in and day out you are inundated with headline after headline of how so and so got rich quick. Don’t listen to all the hype out there! At the end of the day, it takes patience, determination, and the right tools to succeed. The lessons that Scott shares here on The Amazing Seller aren’t just theories that he thinks will work, he KNOWS they can work for sellers like you. How? Scott and his team are actively putting these principles into place with their own brand and as they find what works and what doesn’t work. Scott then reports back to the TAS community so you can learn and adapt your approach. Find out what lessons you can learn on today’s episode! You Need to Get Paid Too often, business leaders start their small business and pour so much time and resources into that they delay adding their own salary as an expense. Don’t let that happen to you! Of course, you may need to reinvest the profit that you acquire for a while but you need to make sure that you have a plan in place to draw an income or it will never happen. On this episode of The Amazing Seller, Scott expands on this idea and how sellers like you can learn from it. You don’t want to miss this fascinating and informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Start with the end in mind. [6:30] The 10 X 10 X 1 Strategy. [17:00] Scott talks about the success he’s had with his brand. [22:00] Don’t forget to include yourself as a business cost! [26:00] Five takeaways from Scott. TRANSCRIPT TAS 422 TAS 422: The 12 Month Plan to Build a $100k to $300k per year Business (Profit) [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 422 and today we’re going to talk about the 12 month plan to build $100,000 to a $300,000 per year business and that is profit.

What do you need to push your brand forward? Often times, it’s the simplest things that can cause a huge impact on how you look at the world or make a decision. The spark you need to ignite your next bold move can be found right here! It’s time for another session of Ask Scott on this episode of The Amazing Seller. You’ll hear Scott share his thought of the week, how to connect with groups and trends before you pick a product, whether using Google Adwords is a good or not, and a lot more! You don’t want to miss out on this fascinating and informative episode! Finding Value in What You’ve Learned You got into ecommerce selling to find financial success and freedom, right? In light of the focus on financial success and monetary profit, you can lose sight of the valuable lessons you learn along the way that doesn't have a dollar value attached to them. On this episode of The Amazing Seller, Scott opens up about the lessons he has learned on his journey toward success. Scott’s lessons haven’t always been positive but he has been able to come away with valuable insights that have led him to the level of success he enjoys today. What lessons can you learn from? Discover more on this topic from Scott on this episode! Research Before Product Selection Don’t you want your next product to be the one that catches on and really helps you build a solid brand? What can you do right now to start moving in that direction? On this episode of The Amazing Seller, Scott explains how sellers like you can leverage several resources to get an idea of where to focus your energy in hopes of hitting a home run with a new product. The first place Scott encourages sellers to start is on Amazon, take a look at what categories are the most popular, which ones have the most reviews? When you identify these areas, you have a good place to start your product research. Find out what other helpful resources are out there for sellers like you to get started - listen to this episode to find out! Google Adwords, is it worth it? As a business leader, you want to take every step to put your business in the best position. How have you kept your advertising strategy competitive? Have you pushed the envelope and looked at all of your options? On this episode of The Amazing Seller, Scott provides his throughs on utilizing resources like Google Adwords. At this point, Scott encourages sellers like you to avoid using Google Adwords. If you follow Scott’s advice, he points you to using Facebook Ads or connecting with a Social Media influencer to start getting the word out and to grow the reach of your brand. To hear Scott expand on this topic and much more, make sure to catch this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott’s Thought of the Week. [8:00] Question #1: How do you research trends that you can capitalize on? [20:00] Question #2: How can I use Google Adwords to promote my brand? [26:30] Question #3: When is the inventory placement program beneficial to use? TRANSCRIPT TAS 421 TAS 421: Ask Scott Session #130 - Testing Products FAST - Google Adwords Traffic - Inventory Placement [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 421 and session number 130 of Ask Scott. This is where we are going to answer your questions here on the podcast and I do it every single Friday and you guys know that that are coming back, that are long time listeners and if you’re a brand new listener... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/workshop www.salesbacker.com www.

How can you apply the concepts and teachings you hear from Scott to real-world scenarios? That’s where TAS Hot Seat session comes in! On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they break down an example provided by a TAS follower like you. The guys look into why this seller received a recent drop-off in sales, what factor ratings play into the equation when to start adjusting the price of the product, and other helpful action steps. If you are looking for tangible examples of how these lessons play out in the marketplace, make sure to listen to this episode! Looking into a Drop off of Sales Have you run into the situation where your product is performing so well that you run out of stock and then you have a difficult time recovering that same sales momentum? What was your response? What will you do if this ends up happening to you? On this episode of The Amazing Seller, Scott and Chris dive in and help to uncover why this seller that contacted them is having a hard time regaining the sales rate they had before. In typical style, Scott and Chris cover all the bases and really provide helpful tips on how to conduct your own investigation should this scenario happen to your ecommerce business. To hear the guys go further with this topic, make sure to catch this episode! Adjusting Your Product Price to Increase Sales A good solution that many ecommerce turn to when they experience a significant dip in their sales velocity. What have you done to help remedy low sales velocity? Is adjusting the product price a good decision? On this episode of The Amazing Seller, Scott and Chris explain why they believe it is a good strategy to adjust your product price in order to spike sales. They also caution that this shouldn’t be counted on alone to accomplish your intended results, there may be other factors to consider. If you want a good picture of what to look for and what to address when facing a drop-off in product sales, make sure to listen to this informative episode! Learning from Mistakes and Failures As a business leader, don't you hate coming face to face with failure? That word alone can bring up feelings of insecurity and shame. That doesn’t have to be the case! For leaders like you to succeed as small business owners, it is vital to have a shift in mindset regarding mistakes and failures. Don’t allow these unfortunate instances to define you. Take the opportunity to learn from them and use the lessons learned as fuel for you as you push forward on your journey toward success. Hear more about this important topic on this episode of The Amazing Seller! Reaching Out To Social Media Influencers You don’t want to leave money on the table, do you? Of course not! Do you have a plan in place to reach out to social media influencers in order to expand your brand and drive sales? On this episode of The Amazing Seller, Scott and Chris emphasize the significant advantage that sellers like you can enjoy if you are bold enough to reach out to social media influencers. While this may not be the best strategy for every seller, you’d be wise to take the time and do the research to see if it could help you expand your brand. Hear more about this topic from Scott and Chris on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:45] Scott reads an email from a TAS follower like you. [5:30] Is the drop off in sales due to the product being “seasonal?” [10:00] Do the product reviews factor into the reason for the sales drop off? [19:00] Adjusting the price to increase sales. [26:00] Loosing sales to competitors and reaching out to SM influencers. [29:00] Are you married to the market? Scott recaps some action steps. [33:00] Moving forward with lessons learned.

What does it look like to build a successful brand? How do you promote it and cultivate a raving fanbase? How do you recover from low supply and high demand for your product? On this episode of The Amazing Seller, you’ll hear from special guest Mike Brown. Mike opens up about his experience building and expanding his product and brand, Death Wish Coffee. He explains how the idea started, the challenges that arose as they experienced rapid success and exposure, how they’ve continued to evolve the brand over time and much more! You don’t want to miss this fascinating and exciting episode! Grappling with Rapid Success It’s a small business owner’s dream, your product caught on and now it’s going viral! How do you even begin tackling such rapid and unexpected success? Do you have a plan in place if this were to happen to your ecommerce business? On this episode of The Amazing Seller, you’ll hear how Mike Brown and his team at Death Wish Coffee responded to TWO episodes that shot their product into the public consciousness. Mike describes each occurrence and how his team responded in very different ways. You will want to have pen and paper ready for this helpful insight and how leaders like you can learn from the process! Storytelling is KEY Have you ever been moved by a well-told story? How about a movie that was done so well that it transported you to another time and place? It has been said that all marketing is, is telling a good story about your product. Have you done that with your brand? On this episode of The Amazing Seller, Mike Brown describes how storytelling has had a huge impact on the way they market and promote his brand, Death Wish Coffee. Mike and his team really go all out, from their logo to a podcast, they’ve nailed this concept of storytelling as a way to push and promote a brand. Discover more tips and insights from Mike’s story on this helpful episode! Expanding the Product Line How can you take a growing and thriving brand and expand the product line successfully? Is it even worth the risk to fiddle with something that’s already working so well? On this episode of The Amazing Seller, Mike Brown explains how he and his team decided to expand their product line from one highly successful product to a second one. They didn’t go through this process quickly, they took their time and planned the expansion carefully. As it turns out they were able to connect with someone who already had a sizeable following and they were able to build off of that fanbase as well as tap into their own. There are so many great lessons to learn from Mike’s story, make sure to catch this episode to hear more! Take Advantage of Opportunities! Do you ever feel like you’ve missed the boat when it comes to building a successful and thriving ecommerce business? Are you wrestling with doubts? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Mike Brown. Mike wants ecommerce sellers like you to know that there is still massive potential out there for you to succeed. Don’t throw in the towel just yet! Learn from Mike’s story and tap into the inspiration and motivation you need to keep grinding away! Make sure to listen to this episode and even bookmark it for future reference, you’ll be glad that you did. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Mike Brown joins the podcast. [5:30] Mike shares his story, the cliff notes version. [13:00] How did Mike come up with the name, “Death Wish Coffee?” [19:00] Mike talks about his product taking off like crazy. [23:00] The role of storytelling in marketing. [28:30] How did Mike and his team expand their product line? [34:00] Mike talks about how his company got selected for a free Super Bowl ad.

What is that next tip or idea that will take your brand to the next level? It could be just around the corner! It’s time for another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott share his thought of the week and address questions submitted by listeners like you. Scott covers topics including tips on how to connect with a Social Media influencer, securing a test order for your product, dealing with products on Amazon’s prohibited list and much more. You don’t want to miss out on this helpful episode! Don’t Give Up As you are putting in all this time and effort to build up your ecommerce business, do you ever feel like you are about to give up? Does your goal feel like it’s getting further and further each day instead of closer? On this episode of The Amazing Seller, Scott delivers some motivation and inspiration that could be just what you need to keep going. Scott came across a helpful saying that has really resonated with him, “The moment you are ready to quit is usually the moment right before a miracle happens, don’t give up!” Doesn’t that hit home for you? Make sure you check out this episode to get more helpful insights like this one from Scott! How to Approach a Social Media Influencer Do you have a great product that you know just needs the right person to promote it? It might be time for you to reach out to an influential personality on Instagram or YouTube. But you might be thinking, “Where do I even start to approach a personality like that?” You are in luck! On this episode of The Amazing Seller, Scott goes over a helpful strategy and approach that removes the unknowns and helps you get started. If you think the time is right for your brand, don’t delay! Listen to this episode and get the info you need to push forward so you can see the growth you’ve been looking for! Is a Prohibited Product worth the Risk? It can be really difficult to find the perfect product to start selling on Amazon. It’s not impossible but when you find a product that has a lot of potential, you don't’ want to pass it up too easily. So what do you do when you find out that a perfect product you found is actually on Amazon’s prohibited list? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his advice for dealing with products listed on Amazon’s prohibited list. You don’t want to deal with one of those products without getting the input from someone like Scott. Make sure to grab a pen and paper for this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott shares his thought of the week. [8:00] Sometimes you need to take a break and have fun! [12:00] Question #1: How do I start with my first product without placing a huge order? [17:00] Question #2: Is there a standard way and time to approach an influencer? [26:30] Question #3: Should I proceed with a product that is on Amazon’s prohibited list? [34:00] Take one step at a time! TRANSCRIPT TAS 418 TAS 418: Ask Scott Session #129 - Test Order and Your LOGO - Influencer Marketing Tips - Prohibitive Product Confusion   [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 418 and session number 129 of Ask Scott. This is where I answer your questions here on the podcast. I do it every single Friday and we’re going to do it again today and I’m super... LINKS MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/dallas www.aliexpress.com www.alibaba.com www.theamazingseller.com/workshop www.

One of the most important aspects of running a small business is to never get caught being complacent. Many entrepreneurs can find themselves losing sight of the energy and drive that pushed them to start their own business. Don’t fall into that trap! Make sure you are on top of your game and look for new ways to challenge your thinking and your predetermined strategies. On this episode of The Amazing Seller, Scott welcomes back guest expert Karon Thackston. Karen goes over key listing strategies, why you should stay patient in the process, the importance of focusing on relevant keywords, and much more! You don't’ want to miss this helpful episode! Navigating Trademark Issues What is the best approach when you are trying to get into a product category that so specific and niche that it serves as an accessory to a trademark named product? Is it even worth it to take the risk and use the trademarked name as one of the keywords that you rank for? On this episode of The Amazing Seller, Scott sits down with keyword expert Karon Thackston. As usual, when it comes to legal advice, they suggest that sellers like you reach out to an attorney. Having said that, they do advise caution when using a trademarked name in your product listing. If you’d like to hear more about this topic and other great insights from Karen and Scott, make sure to listen to this episode!   Utilizing Bullet Points in Your Product Listing One of the best ways to optimize your product listing is to focus in on your bullet points. Too often sellers neglect this aspect of their product listing or they go overboard! On this episode of The Amazing Seller, you’ll hear from Karon Thackston as she breaks down a helpful approach that sellers like you can use when it comes to utilizing bullet points to the fullest extent. Karon emphasizes that it’s worth your time to make sure you go over your bullet points and make sure they make sense from a customer's perspective, not just from a keyword optimized perspective. Learn more about this topic on this helpful episode!   Focus on Relevance Do you have the most effective keyword strategy possible? When was the last time you took the time to evaluate your approach? Are you just using any keyword possible that will get people to click on your product listing? On this episode of The Amazing Seller, Karon Thackston goes over the best keyword strategy and how sellers like you can optimize your approach for the best results. The main point that Karon drives home is how important it is for sellers to make sure that they aren’t just stuffing attractive keywords into their product listing but that they are using relevant keywords. Are you using keywords that are relevant to your product? If you’d like to hear more on this topic, make sure to listen to this episode! Stay Patient! As a small business owner, you like to get things done and see results, right? One of the most frustrating things about building an ecommerce business is letting strategies and processes take their course. On this episode of The Amazing Seller, you’ll hear from guest expert Karon Thackston as she and Scott highlight the importance of submitting to the process and letting things you’ve put into motion play out. No one said it would be easy but it is the most effective way to accomplish your goals and see your product thrive. Make sure to listen to this episode to hear more helpful insight from Scott and Karen! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Karon joins the podcast. [4:30] Karon gives her take on Amazon’s keyword policy change. [14:30] The most important aspects of a product listing. [22:00] Scott and Karon break down a product example. [29:00] Using trademarked names in your product listing. [31:00] How to utilize the bullets on your pro...

How can you push your brand to exceed expectations and thrive in the marketplace? What will it take to build a reputation that creates raving fans and loyal customers? On this episode of The Amazing Seller, you’ll hear from Lucas Walker as he opens up about lessons he has learned from creating and growing a successful ecommerce brand. What lessons can you learn from Lucas’ story? Make sure you have pen and paper ready as Lucas shares key insights that could make all the difference for ecommerce sellers like you - don’t miss it! Social Media Promotion Let’s face it, it is very difficult for a brand to gain momentum and financial success without having a social media presence. What Social Media strategy do you have in place to expand your brand’s public profile and engage with customers in a memorable way? On this episode of The Amazing Seller, you’ll hear from business leader and entrepreneur Lucas Walker. Lucas has been able to grow a thriving and expanding business largely due to his savvy Social Media presence. Make sure to listen to this episode as he explains his approach and how leaders like you can follow suit. Build An Email List If you had a sure fire way to communicate with your customer base, roll out new promotions to spike your sales, and a test new product ideas, would you jump on board? Of course, you would! So how’s your email list strategy working out? On this episode of The Amazing Seller, Scott and his guest, Lucas Walker make the case for leveraging a well thought out email list plan to build your business. While it’s not always perfect and there can be issues along the way, building an email list has proven time and time again to be one of the best ways to connect with your customers and drive sales. Hear more on this topic from Scott and Lucas by listening to this episode! Customer Engagement When you sell your product in a digital space, what does it look like to go the extra mile and connect with your customer in a meaningful way? Is customer service a practical goal when it comes to the ecommerce space? On this episode of The Amazing Seller, you’ll hear from business leader and innovator Lucas Walker. Lucas breaks down his approach to connect with new customers and following up with them in a way that elicits engagement in a unique way. Lucas’ customer engagement strategy is brilliant - make sure to listen to this episode to hear more! Be Patient and Consistent! What qualities are necessary for a business leader to find the success they are looking for? Intellect? The perfect product? Luck? While all three of those would be nice to have, according to Lucas Walker the key ingredients are patience and consistency. Lucas is convinced that in order for sellers like you to get anywhere with building your brand, you’ve got to exercise both of these qualities. At the end of the day, it comes down to keeping an eye on the big picture and remaining consistent in your approach to building a brand that will last. To hear Lucas expand on these ideas and much more, listen to this helpful episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Lucas Walker joins the podcast. [6:00] Lucas tells his story about getting involved with ecommerce. [11:30] How did Lucas connect with his first customers? [14:00] Figuring out packaging and pricing. [16:00] Promoting your brand via Social Media. [22:30] Utilizing contests and other ways to engage with customers. [28:00] Email follow up with new contacts. [32:00] Advertizing to customers and encouraging return buyers. [38:30] Lucas talks about his plans for the future. [40:00] Parting advice from Lucas. TRANSCRIPT TAS 416

Are you fired up and ready to go out there and push your brand forward? What’s holding you back? Take this moment as an opportunity to get motivated and inspired with another session of Ask Scott here on The Amazing Seller Podcast! On this episode, you’ll hear Scott address questions from sellers like you so you can have the resources and help you need to get the success you've been looking for. Scott covers topics like protecting your product ideas, how to choose keywords wisely, when to hire help, and much more! You don’t want to miss this helpful episode! Learning and Knowing is Not Enough! What is your next action step? Seriously! Do you have a well thought out and planned out set of action items that will move you along? At the end of the day, leaders like you need to know that gathering information is not enough! Yes, research is helpful and will inform your actions, as long as you do the hard work of taking action. What steps can you move toward today? Make sure to write it down and listen to this episode of The Amazing Seller as Scott expands on this topic and much more! Avoiding Risk What can you do to protect your great product idea from getting hijacked and stolen by your supplier or other sellers? Are there steps you can take to mitigate the risk involved with this phase of building your brand? On this episode of The Amazing Seller, you’ll hear from Scott as he explains the options available to protect your product and why you shouldn’t let fear hold you back! It’s not an easy step but you have to take that risk and move forward with your dream to succeed. Make sure you have pen and paper ready as you listen to this helpful episode! When to get help and Avoid getting Overwhelmed At what point along your journey do you admit that you can’t do it all and end up hiring people to help you? Do you wait until you are drowning or is it a better to ask for help before things get out of hand? On this episode, Scott opens up about his own journey and how he was able to recognize the signs that he needed help so he could free up his time to grow his brand. If you are ready to take your brand to the next level and you think it’s time to get some help, this episode will help you in many ways! Make sure to check it out! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:45] Scott’s thought of the week: Learning and knowing are not enough! [7:00] Question #1: How do I pick a supplier without risking my product idea? [16:00] Question #2: How should I use keywords effectively? [24:30] Question #3: Do you have any tips on getting help like Virtual Assistants? How can I make the most of a partnership with a Social Media personality? TRANSCRIPT TAS 415 TAS 415: Ask Scott Session #128 - Protecting My Product Ideas - Choosing Keywords - Hiring Help and Battling Overwhelm [INTRODUCTION] [00:00:03] Scott: Well hey, hey what’s up everyone! Welcome back to another episode of The Amazing Seller Podcast. This is episode number 415 and session number 128 of Ask Scott. This is where I answer your questions here on the podcast every single Friday and I'm going to do it here again today. Today I do actually have that cup of coffee, sitting in front of me that I talked about because I always... Click Here to Download Transcript ...say I want these sessions these Ask Scott sessions to be like you and me sitting down at the local coffee shop and just discussing business and life and just having that great conversation. That’s what I want to do here today and I do have that cup of coffee. I’ll prove it to you, you want to hear it for a second here? I don’t know, could you hear that? That nice delicate sip of the coffee, can you hear that?

What will it take to get your ecommerce business to catch fire and get off to a strong start? How do you know that the strategies and concepts that Scott teaches are worth it to implement? On this episode of The Amazing Seller, you’ll hear Scott give a helpful update on his brand, how they were able to recover from running out of stock, lessons learned from that experience and much more! Listen to this episode ready for inspiration and motivation to strike! You are going to need pen and paper ready for this one! Never Link Directly to Your Product Listing! It’s important that once you’ve built up your brand and created social media channels to connect with your following that you refrain from just driving buyers directly to your product listing. This may seem like its counterproductive, after all, don’t you want to drive buyers to purchase your product? On this episode of The Amazing Seller, Scott explains why it’s vital to redirect buyers to a separate landing page where you can further connect with them and build your brand. Often this is best used as a place to sign them up for your email list and provide them with a special offer. To hear Scott dive deeper with this concept and much more, make sure to listen to this episode! The 10 X 10 X 1 Strategy What is a helpful rule of thumb that sellers like you can use to evaluate if a product will be worth the time and resources to get a decent return on investment? Is there a magic formula out there to help guide the way? No! But there is a helpful tool that will guide you when selecting a potentially profitable product. On this episode of The Amazing Seller, Scott briefly touches on the 10 X 10 X 1 rule that he uses to validate a potential product. It breaks down like this, you want a product that will sell ten units a day providing ten dollars of profit for each unit sold. Make sure to listen to this episode as Scott provides more helpful tools like this one! Lessons Learned From Going Out of Stock How can you make the most out of a bad situation? Learn from it! Don’t let circumstances get the best of you. There is always something to learn from in even the most difficult of situations. On this episode of The Amazing Seller, Scott shares several lessons he learned when his brand ran out of inventory for their high performing product. He had to remind himself and his business partner, that stressing out and worrying about the situation won’t improve it. Scott also learned that it is an important step in the process to investigate and likely utilize an independent freight forwarder rather than utilizing the one suggested by your manufacturer right off the bat. This episode is packed with additional insights and lessons that you don’t want to miss - make sure to listen! Relaunching and a Surprise! It’s important that once you’ve run out of inventory that you put a plan in place to fix the issue so you don’t run into that issue in the future and you know how you are going to re-launch your product. On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about his re-launch strategy and how a welcome surprise messed that all up in a good way! Scott and his team started sharing the news that their product would be back in stock soon, then one of their social media followers jumped on the news and started to promote the link utilizing their influence as a popular blogger. This was unexpected but it spiked sales and worked out wonderfully! Listen to this episode to hear Scott explain the scenario in greater detail and the lessons he learned from it. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Scott gives some background about his brand. [6:30] The 10 X 10 X 1 Strategy. [8:00] Why you should never link directly to your Product Listing on SM posts.

What will it take to get your ecommerce business off the ground and expanding to an international market? Do you have a plan to get your business into an international marketplace once you’ve found success in your native marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall as she goes through the steps sellers like you need can take to get your brand into a global market. Lucy covers topics like how to get started in a new market, adapting your listing to a market with a different language and culture, how to deal with your money conversions and other financial concerns, and much more! You don’t want to miss this helpful episode! Getting Started in an International Market Have you thought about taking your brand to the next level of growth? What does that look like for you? Do you expand to multiple products to grow your brand or do you move your successful products to a growing international marketplace? On this episode of The Amazing Seller, you’ll hear from guest expert Lucy Marshall. Lucy explains how sellers like you can begin to take steps to move your brand into a new market like the UK for example. Expanding to the UK can provide a lot of benefits for US based sellers who are looking to take their brand to the next level of growth. Make sure to listen to this episode with Lucy to get more details on how to get started in a new market!   Optimize Your Product Listing for Language Differences There are a lot of factors to consider when you look to move your brand from a familiar market to an international market. It is vital for sellers who are starting to make their move into a new market to do the proper research needed to make that move a success. On this episode of The Amazing Seller, Lucy Marshall touches on the subject of language and cultural barriers that could hinder a seller's success in a new marketplace. The example that Lucy gives is how people in the UK refer to pants as trousers, even though it is the same language as the US, there are cultural barriers that still exist. To hear more helpful insights like this one from Lucy, make sure to listen to this episode! Be Aware of Restricted Products There are a lot of issues that can come up with expanding your brand to a new country. One of the often overlooked issues is making sure that you are aware of that country's particular set of restrictions. On this episode of The Amazing Seller, guest expert Lucy Marshall opens up about how to stay within compliance and make sure you aren’t violating the restrictions of the country you are expanding your brand to. If you are moving your brand toward this direction, you want to make sure you don’t miss this helpful and informative episode! Navigating Monetary Conversions and Payment Issues What are some primary obstacles that are standing in your way to expanding your brand into an international market? Are you concerned about the logistics? The profitability of the marketplace? What about converting your earnings into your currency? On this episode of The Amazing Seller, Lucy Marshall addresses all those concerns and more! The company Lucy works for, World First, offers professional and efficient solutions for sellers like you who are concerned about monetary and payment issues when it comes to expanding your brand in a new market. Learn about what Lucy and her team at World First can do to help you take that next big step on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott introduces this episode of the podcast! [4:00] Lucy Marshall joins the podcast. [10:00] Lucy explains how an ecommerce seller can start in a new international marketplace. [15:00] Make sure to do your research and know your fulfillment options. [20:00] Optimize your listing based on language and culture. [22:00] Be aware of restricted products.