The Dealer Playbook show

The Dealer Playbook

Summary: The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

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Podcasts:

 Action-Oriented Leaders w/ Claude Silver | File Type: audio/mpeg | Duration: 04:30

Discover how VaynerMedia demonstrates that they care about their employees.

 #174: The Silver Lining of Work Culture w/ Claude Silver | File Type: audio/mpeg | Duration: 43:14

Claude Silver, VaynerMedia's Chief Heart Officer, shares her wisdom about the importance of building and edifying the people who work within your business.

 Powerbomb: Why Technology Still Sucks w/ Dan Collingridge | File Type: audio/mpeg | Duration: 06:39

Point blank, Michael asks Dan Collingridge why so many of the technology "solutions" in the retail auto industry still suck so bad.

 #173: Does Marketing Tech Help Or Hinder? W/ Dan Collingridge | File Type: audio/mpeg | Duration: 01:00:39

Dan Collingridge, a leader in the Utah tech scene, shares his wisdom about how dealerships can leverage technology to grow the business.

 Powerbomb: What You Should Know About Knowledge w/ Joe Cala | File Type: audio/mpeg | Duration: 06:13

Is knowledge really power?

 #172: How To Make The Most Of Every Day w/ Joe Cala | File Type: audio/mpeg | Duration: 01:02:17

Joe Cala will help you discover how to make the most of each day so that you can experience accelerated growth in your life and career.

 #171: How to Get Buy-In From Your Managers w/ Michael Cirillo | File Type: audio/mpeg | Duration: 16:49

Michael Cirillo shares what he's observed works when getting buy-in from your dealership team.

 Powerbomb: Align Your Branding With Customer Expectations w/ David Kelleher and Angie Cucco | File Type: audio/mpeg | Duration: 05:01

It's no secret that in order to achieve success in your dealership, you need to identify ways to fulfill your customers' expectations. In this powerbomb, David Kelleher and Angie Cucco share a practical and statistical way to do just that.

 #170: Branding Your Way To Market Domination w/ David Kelleher and Angie Cucco | File Type: audio/mpeg | Duration: 31:03

David Kelleher, Principal of David Auto CDJR shares his wisdom about how branding can lead to longevity and scale-ability. Angie Cucco, automotive account manager at Google Detroit supports the conversation with statistics and buyer behavior research.

 Powerbomb: Master the Phones vs. Manage the Phones w/ Mike Haeg | File Type: audio/mpeg | Duration: 04:50

There is a difference between having phone skills and managing a phone process. In this powerbomb, Mike Haeg briefly explains the difference between the two and why both must work hand in hand to garner the best results for dealers.

 #169: Why Your Phone Process Might Be Broken w/ Mike Haeg | File Type: audio/mpeg | Duration: 39:06

Mike Haeg, VP of Automotive at Car Wars, shares his best advice about how retail dealers can get more sales from their phone process.

 Powerbomb: Demonstrate The Difference w/ Dr. Brynn Winegard | File Type: audio/mpeg | Duration: 07:13

Put your actions where your mouth is. In this week's powerbomb episode, Dr. Winegard shares a few simple truths that will help car sales professionals demonstrate that they are different rather than feeling the need to say it all the time.

 #168: Neuroselling: Brain Science for Persuasion and Influence | File Type: audio/mpeg | Duration: 51:21

Business Brain Expert, Dr. Brynn Winegard shares how car dealers can use brain science to increase their persuasion and influence.

 Powerbomb: Goodbye Patience with Brad Lea | File Type: audio/mpeg | Duration: 06:26

Brad Lea shares his perspective on when it's okay to throw patience out the window.

 #167: Simple Rules of Success feat. Brad Lea | File Type: audio/mpeg | Duration: 31:09

Brad Lea, founder of LightspeedVT, shares his wisdom about how to attain and maintain success in life.

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