The Dealer Playbook

While content creation can be time consuming, it still proves to be one of the best ways to move customers through the value journey to a purchase decision. In this week's powerbomb, Robert Wiesman shares his advice about how to balance quality vs. quantity and how to save time by repurposing your old content to maintain omnipresent for your audience.

Former Disney CEO, Bob Iger is arguably one of the most intelligent and forward thinking business leaders of our day. He's largely responsible for the massive Diseny expansion in the Marvel and Star Wars universe as well as expanding the companies operations around the world. In today's Friday Fire episode, Michael Cirillo shares a quote that is especially applicable to retail auto dealers during the uncertain market conditions related to COVID-19.

For all of the OG Dealer Playbook listeners, today's guest is a blast from the past. Former co-host, producer, and one of my best friends, Robert Wiesman (formerly "Your Hyundai Guy"), joins the show to talk about everything going on around COVID-19 and what dealers can do from a content marketing perspective to stay ahead of the curve.

Vision is more than just being able to see. It's the ability to think about and plan the future with imagination or wisdom, and in this episode of The Wednesday Word, that's precisely the topic of conversation.

Are you feeling stressed because you're not quite sure how to promote your dealership during these crazy times? The DPB community has been pouring over their quesitons, and it today's episode Michael Cirillo shares three steps you can take to attract, engage, and convert vehicle buyers at lightning speed.

What should dealers be doing to build relationships with their customers even when things have slowed down? In this week's powerbomb, Andrew Rains from AutomotiveMastermind shares his perspective about some of the best ways to continue moving forward even during a global pandemic.

In this episode of Friday Fire, Michael reads excerpts from an article written by Carolyn Centeno Milton titled, "Fear Shrinks Your Brain and Makes You Less Creative."

Andrew Rains is the Chief Commercial Officer of Automotive Mastermind, and shares data from their research about how to best help customers during the COVID-19 health crisis.

Ever heard the saying, "Never waste a good recession?" - In today's Wednesday Word David Bradley and Michael Cirillo deconstruct the mean and application of the word MASTER and how it can help you make the most out of the market as we know it today.

Never waste a good recession. Think about it. You're probably accomplishing more now under pressure then you thought you were capable of. In today's episode, Michael shares his proven process for achieving more at an accelerated rate.

What would you do if you had to start all over? Today's powerbomb is directly applicable to today's circumstances. Many professionals are finding that they need to start over or reinvent themselves during the COVID-19 pandemic. Regardless of what the news or other media outlets suggest, there acres of diamonds (opportunities) within your field of view.

Fran Taylor is the Godfather of creative car selling and prospecting. He joins Michael, but this time, they're talking about how to make $200,000/k per year your first year in the industry.

Today's Wednesday Word is very timely as we are each faced with circumstances that will either propel us forward or bring us to a screeching halt. COVID-19 has leveled the playing field in many ways, especially because every person on the planet is impacted in some way or another.

Opportunity follows attention, and when times are tough, it can be more difficult to capture the attention of your ideal audience. In today's episode, we're going to explore 10 ways you can get creative, and capture attention when your customers need it most.

The most important thing you can do is control your thinking, your mindset, and where you focus your attention. During these unprecedented times, it's more vital than ever to control your response. Will you adapt and evolve or will you get stuck spinning your wheels? Luckily, there are so many solutions that you can implement that will help you experience growth.