The Dealer Playbook

Tim Storey is an incredible motivation speaker who has helped thousands of people around the world discover their inner power. In today's Friday Fire, you'll hear something Tim said that can help you see straight and DOMINATE!

Jeff Bounds, Director of Automotive at Grant Cardone, shares timely and relevant insights about what your dealership should do during a market contraction. There are many unknowns when it comes to COVID-19, however, Jeff explains that there are specific actions that must be on your radar if you want to not only make it through but THRIVE on the other end.

Tough times have a unique way of helping us demonstrate our resilience, and today's Wednesday Word: GRIT.

Turn uncertainty and panic into clarity and focus. In today's episode, Michael shares three lessons that he learned during the economic crash of 2008 that helped his company THRIVE, not just survive.

There are specific actions you can take that will help you dominate not only when things are good, but during times of crisis. Listen to Tim Kintz best advice for car dealers when they need to increase their activity levels.

DPB Gang, I hope you're staying safe and that your attitude is optimistic. During times of uncertainty, panic can often set in. My goal today is to share some hope and spark some creativity to help you build momentum and stay active during these crazy times. Today I'm sharing 5 ways to keep the momentum going during a crisis. Stay well!

The car buying process can be simple, friendly, and enjoyable. Author, Tim Kintz shares his best advice about how to close and negotiate car deals in a way that is better for your customer.

The first rule of selling is to maintain a positive attitude. This week we're digging in to what happens as a result. With mass panic being perpetuated by the media amidst the coronavirus outbreak, one thing is for certain. Many will contract while those with a positive attitude can reach new ALTITUDE through strategic expansion.

There are a lot of questions about how to face uncertainty in the retail car industry. As countries work around the clock to contain and limit the spread of COVID-19, lockdowns are beginning to worry many dealers. In this episode, we talk about the importance of taking actions that will help fortify your dealership against uncertainty.

With the recent outbreak of the coronavirus, this episode couldn't be more timely. Customers are going to be spending more time at home, which will highlight their preferred way to shop for a vehicle. Having said that, there are certain ways that doubt is introduced to the buying process once they start working with us. Find out how to eliminate customer doubt and provide a frictionless car buying experience.

Are you afraid of failure? Are you hesitant to try new things or execute on new ideas because you aren't sure how things will pan out? Perhaps you feel a lot of pressure from senior leaders or co-workers. Whatever the case may be, this quote from Michael Jordan will hopefully shift your paradigm and unleash the inner beast!

Every day, customers are choosing to work with car dealerships that provide an exceptional car-buying experience. Either that or they walk away from the deal because of long wait times, unreasonable negotiation strategies, lack of interest, and a rushed process. In this episode, David Steinberg, CEO and Founder at foureyes, shares his perspective on what you can do to streamline the car buying process, eliminate friction, and provide an exceptional customer experience.

Having a positive attitude is essential to achieving success and enjoying life. Luckily, your attitude is a choice; it's within your control. The retail auto industry will take you through a range of emotions, both high and low. Having the right attitude will help you achieve accelerated success and leverage opportunities or get stuck in the status quo.

The retail auto industry loves a good "buzz" topic in which to sink our teeth. That's why today's episode is all about the next BIG thing that will help you keep the attention of your target audience and dominate in 2020. You're going to be shocked at how INFRONT of your face this is!

As painful as it might be to hear, it's important to understand things from the customer's point of view as well as from your own. Sure, you need to sell vehicles, but does your process align with the different affinity programs that you're involved with? Afterall, a veteran that works a deal through USAA has specific expectations before they even arrive on the lot and it's important to make sure you are aware so that you can properly qualify their needs and subsequently over-deliver value to them.