The Dealer Playbook show

The Dealer Playbook

Summary: The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

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Podcasts:

 #134: Simple Tips to Get More from Your Dealership PPC | File Type: audio/mpeg | Duration: 42:58

Listen to Mark Irvine, the senior data scientist at Wordstream share Google ads and Facebook ads advice for car dealers.

 #133: How to attract and close non-prime customers | File Type: audio/mpeg | Duration: 47:10

Kim MacPherson shares the fastest way to grow your bottom line by helping non-prime customers purchase vehicles.

 #132: How to get the most out of LinkedIn for your dealership | File Type: audio/mpeg | Duration: 42:21

AJ Wilcox is one of LinkedIn's leading experts and shares some simple tips and hacks that you can use to grow your presence and exposure.

 #131: Season 9 / Finale | File Type: audio/mpeg | Duration: 17:40

Michael Cirillo is back at the mic to kick off season 9 of the show with an update on where the heck he's been.

 #130: How to Drive More Foot Traffic with Digital Signs | File Type: audio/mpeg | Duration: 33:35

Here are some creative ways to use traditional advertising to drive more foot traffic to your dealership.

 #129: How to Streamline Your Customers' Path to Purchase | File Type: audio/mpeg | Duration: 32:31

This week we're talking about how to improve the customers' path to purchase. I'm joined by Juan Flores, Senior Director of Product at Kelley Blue Book.

 Minisode: 7 Myths That Plague Auto Dealers | File Type: audio/mpeg | Duration: 28:16

Emails like this are leading businesses astray every single day. Enough is enough...

 #128: How Failing is Your Best Ticket to Success | File Type: audio/mpeg | Duration: 38:39

Jim Harshaw Jr. is no stranger to failure. Listen as he shares his compelling story and explains why failure is essential to success.

 #127: How to Fail proof Your Dealership by Unifying Your Team w/ Subi Ghosh | File Type: audio/mpeg | Duration: 39:20

This week I'm joined by Subi Ghosh to discuss the best way to fail proof your dealership and dominate your market. Get ready to take notes.

 #126: How to Yield Massive Gains Each Week as a General Manager | File Type: audio/mpeg | Duration: 59:21

As it turns out, working towards your legacy is the single biggest way to yield high returns for your dealership. Listen to what Jim "Alpha Dawg" Ziegler has to say.

 Minisode: The One Thing Your Customers Want From You | File Type: audio/mpeg | Duration: 11:11

Explore the best way to fail proof your dealership and give your customers the ONE thing they want above all else.

 #125: How to Create an Extraordinary Workplace Culture with Kris Boesch | File Type: audio/mpeg | Duration: 43:38

Kris Boesch shares the best way to increase profits by building an extraordinary work environment. You don't want to miss this one.

 #124: How to filter out the noise and build a juggernaut dealership featuring Frank J. Lopes | File Type: audio/mpeg | Duration: 56:00

Frank J. Lopes joins me to share how to filter out all the noise in the industry and build a juggernaut dealership.

 #123: How to Build a Mega Social Media Presence on a Mini Budget with Michaela Alexis | File Type: audio/mpeg | Duration: 50:49

Michaela Alexis joins me to share how you can build a mega social media presence on a mini-budget.

 Minisode: There are Helpers | File Type: audio/mpeg | Duration: 08:11

Is negativity bias preventing you from reaching your potential? Find out how you can get out of your own way and enhance your career, spirituality, and life.

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