This Old Marketing
Summary: Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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- Artist: Joe Pulizzi & Robert Rose
- Copyright: Joe Pulizzi & Robert Rose
Podcasts:
PNR 61: The YouTube Killer Is Not Facebook, It's Twitter
PNR 60: The Social Media Phase Is Over
PNR 59: The 2015 Content Marketing Predictions Episode
PNR 58: Here's What Verizon Should Have Done with SugarString
PNR 57: The Only Way to Stop Native Advertising Is to Embrace It
PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups
PNR 55: Why It's Impossible to Scale Native Advertising
PNR 54: Captain Obvious - Marketers Are Wasting Money on Social
PNR 53: Facebook Continues To Mess with Your Content
PNR 52: Failed 2014 Content Marketing Predictions
PNR 51: Is There a Crisis in Content Marketing?
PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing
PNR 49: Is It Time to Kill Your Facebook Page?
PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing
PNR 47: The Real Cure for the Native Advertising Blues
