Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
Recapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.
Welcoming Robert Prevost, the new Adobe Marketing Cloud, Yelp!’s growing influence
Health organizations using apps to encourage healthy behaviors, what story is your brand telling
The power of awards and rankings, fast food advertising and classic logos get makeovers
Facebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
Travel/speaking updates, MySpace is BACK!, an extended “ads we love” segment
Should you ditch your website 100% for social media?, Facebook search is on the horizon and more
A new segment: “What up wit dat?”, when ads collide, measuring online advertising
An update on “Can You Sleep at Night,” visual social media is king, the largest competitors for traditional hospitals and more
This week: brand vs. mission - are they one in the same?, helping patients find references on doctors and more
This week: A few news updates then we take an in-depth look at SHSMD’s “By the Numbers” report.
This week: our client Inova launches their new website, SEM and brand building, “Can you sleep at night, part 2” and more.
This week: is wellness too widespread?, Consumer Report’s new hospital ratings, what marketers are spending on social media and more
This week: Online advertising?! Blashphemy! Google and engagement, the Mayo’s Mall of America store and more