Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
This week, Chris, Adam and Jackie re-visit brand loyalty, discuss the Mayo Clinic sponsorship/co-branding of the WNBA Minnesota Lynx, debate a sleazy breast cancer PSA and conclude with a discussion of... family movies?
This week, Chris, Adam and Jackie contradict a recent article touting the death of brand loyalty and share additional thoughts on Facebook''s Paper app.
This week, Chris, Adam and Jackie follow up on the Super Bowl ad review podcast and touch on the new Paper app from Facebook.
Our annual Super Bowl ad review podcast! The best and the worst from Super Bowl 2014, with nothing to spare.
This week we discuss re-targeting and HIPPA, a study that shows content marketing usage among marketers, the top email clients of 2013 and more.
This week we discuss the healthcare industry’s “selfie” problem, a study that shows consumers trust traditional advertising over online and more.
This week Chris, Adam and Jackie discuss privacy laws and the ethics of re-targeting, the devil baby that terrorizes NYC and more.
This week Chris, Adam and Jackie discuss new year’s resolutions and take a look back at the top Google searches of 2013 in our annual “Google Zeitgeist” episode.
This week Chris, Adam and Jackie discuss Duck Dynasty drama, the selling of ADHD, a non-healthcare brand big into content marketing and more.
This week Chris, Adam, Jackie and Robert discuss the good and bad of the holidays, Google Glass pranks and a study on hospital errors we have a hard time believing.
This week Chris, Adam and Jackie discuss Black Friday chaos, the future of advertising, a poll highlighting internet usage and more.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this, our final session at SHSMD13, we speak with Chris Boyer, Alex Bacchetti, JK Lloyd, Kevin Stranberg, Rob Rosenberg and Ryan Donahue.
This week Chris and Adam are joined by Michael Pauley and Melissa Mansfield of HANYS to discuss their awesome Report on Report Cards - aimed at understanding publicly reported hospital quality measures.
This week Chris, Adam and Jackie discuss our blog post related to native advertising, poor examples of corporate social media posts, and side note – don’t offend the audiences you are hoping to reach to bring you business.
The Arrogant Healthcare Marketing Bastards were podcasting live from SHSMD 2013 in Chicago, Sep. 29 to Oct. 1. In this session we speak with Francine Francis, director of marketing communications and physician relations at Christus St. Michael Health System, Kellie Spellman, director of CRM at Christus St. Michael Health System and Brandon Edwards, CEO at Revive Health..