Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
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Podcasts:

 Stories of Lean and Agile with the Agile Sensei | File Type: audio/mpeg | Duration: 00:56:38

Claudio Perrone, aka Agile Sensei, is an independent Lean & Agile software development consultant, public speaker and dramatic storytelling journeyman.  Currently based in Dublin (Ireland), he offers vital transformational leadership and management experience to help individuals and organizations achieve phenomenal improvements. His current work on Lean Enterprise Architecture is set to enable tighter strategy alignment and collaboration between business and IT in service organizations. Our podcast was a collection of his thoughts on the use of Agile and Kanban and his work in the development of presentations such as Crafting your Storyboard and The Rise of the Lean Machine Storybook. Claudio has also developed a technique that we discussed in the podcast on how he crafts his presentations. He is co-founder of the Dublin Alt.NET user group and board member of the Irish chapter of the International Association of Software Architects (IASA). In his career, he has been driving the design and development of several large-scale solutions for global companies in the fields of e-learning, e-commerce, manufacturing and automation. He is co-author of the official Italian translation of the Agile Manifesto () and a guest author on Jimmy Nilsson's Applying Domain-Driven Design and Patterns: With Examples in C# and .NET. Related Posts: Storyboards give Insights to Space and Time The Strategy of the Fighter Pilot Revisited Storyboarding for Business Marketing Kanban Cadence Agile, Scrum, Kanban, or is it just a Marketing Funnel? Value Stream Mapping your Marketing

 Stories of Lean and Agile with the Agile Sensei | File Type: audio/mpeg | Duration: 56:37

Claudio Perrone, aka Agile Sensei, is an independent Lean & Agile software development consultant, public speaker and dramatic storytelling journeyman.  Currently based in Dublin (Ireland), he offers vital transformational leadership and management experience to help individuals and organizations achieve phenomenal improvements. His current work on Lean Enterprise Architecture is set to enable tighter strategy alignment and collaboration between business and IT in service organizations. Our podcast was a collection of his thoughts on the use of Agile and Kanban and his work in the development of presentations such as Crafting your Storyboard and The Rise of the Lean Machine Storybook. Claudio has also developed a technique that we discussed in the podcast on how he crafts his presentations. He is co-founder of the Dublin Alt.NET user group and board member of the Irish chapter of the International Association of Software Architects (IASA). In his career, he has been driving the design and development of several large-scale solutions for global companies in the fields of e-learning, e-commerce, manufacturing and automation. He is co-author of the official Italian translation of the Agile Manifesto () and a guest author on Jimmy Nilsson's Applying Domain-Driven Design and Patterns: With Examples in C# and .NET. Related Posts: Storyboards give Insights to Space and Time The Strategy of the Fighter Pilot Revisited Storyboarding for Business Marketing Kanban Cadence Agile, Scrum, Kanban, or is it just a Marketing Funnel? Value Stream Mapping your Marketing

 Stories of Lean and Agile with the Agile Sensei | File Type: audio/mpeg | Duration: 00:56:38

Claudio Perrone, aka Agile Sensei, is an independent Lean & Agile software development consultant, public speaker and dramatic storytelling journeyman.  Currently based in Dublin (Ireland), he offers vital transformational leadership and management experience to help individuals and organizations achieve phenomenal improvements. His current work on Lean Enterprise Architecture is set to enable tighter strategy alignment and collaboration between business and IT in service organizations. Our podcast was a collection of his thoughts on the use of Agile and Kanban and his work in the development of presentations such as Crafting your Storyboard and The Rise of the Lean Machine Storybook. Claudio has also developed a technique that we discussed in the podcast on how he crafts his presentations. He is co-founder of the Dublin Alt.NET user group and board member of the Irish chapter of the International Association of Software Architects (IASA). In his career, he has been driving the design and development of several large-scale solutions for global companies in the fields of e-learning, e-commerce, manufacturing and automation. He is co-author of the official Italian translation of the Agile Manifesto () and a guest author on Jimmy Nilsson's Applying Domain-Driven Design and Patterns: With Examples in C# and .NET. Related Posts: Storyboards give Insights to Space and Time The Strategy of the Fighter Pilot Revisited Storyboarding for Business Marketing Kanban Cadence Agile, Scrum, Kanban, or is it just a Marketing Funnel? Value Stream Mapping your Marketing

 Creating Flow with Don Reinertsen | File Type: audio/mpeg | Duration: 00:50:53

Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process.  I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His writings are insightful, packed full of information and readable. When editing the podcast, I could not bring myself to cut hardly a word out of it. Even at the end, I included one more of his analogies about the use of tools. There will not be a written version of this podcast so I encourage you to take advantage of this opportunity. Don's contributions in the field of product development are recognized internationally. In 1983, while a consultant at McKinsey & Co., he wrote the landmark article in Electronic Business magazine that first quantified the value of development speed. This article is believed by some observers to have triggered the movement to shorten development cycles in American industry. It is frequently cited as the McKinsey study that reported "six months delay can be worth 33 percent of life-cycle profits". Don is well known for developing methods to quantify and manage difficult trade-offs between cost, schedule, and technical performance. Don is also responsible for coining the term "Fuzzy Front End" to describe the critical early stage of product development and for the first practical application of queueing theory to development process design in 1991. He is known for developing innovative, but practical, analytical techniques for assessing the product development process. For 25 years he has focused on creating fundamental changes in the way organizations develop products. His 1997 book, Managing the Design Factory , was the first book to describe how the principles of Just-in-Time manufacturing could be applied to product development. In the past 12 years this approach has become known as Lean Product Development. Don speaks internationally on Lean Product Development. For the last 15 years he has taught executive courses at California Institute of Technology. For the last 6 years he has been teaching a popular course with the Management Roundtable, called Achieving Lean Product Development. His 2009 book, The Principles of Product Development Flow: Second Generation Lean Product Development , has been praised as, “… quite simply the most advanced product development book you can buy.” Related Posts: who has influenced my thinking on Flow Constant Feedback makes for Continuous Work Flow Marketing Kanban Cadence Agile, Scrum, Kanban, or is it just a Marketing Funnel? Value Stream Mapping your Marketing Flow

 Creating Flow with Don Reinertsen | File Type: audio/mpeg | Duration: 50:53

Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process.  I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His writings are insightful, packed full of information and readable. When editing the podcast, I could not bring myself to cut hardly a word out of it. Even at the end, I included one more of his analogies about the use of tools. There will not be a written version of this podcast so I encourage you to take advantage of this opportunity. Don's contributions in the field of product development are recognized internationally. In 1983, while a consultant at McKinsey & Co., he wrote the landmark article in Electronic Business magazine that first quantified the value of development speed. This article is believed by some observers to have triggered the movement to shorten development cycles in American industry. It is frequently cited as the McKinsey study that reported "six months delay can be worth 33 percent of life-cycle profits". Don is well known for developing methods to quantify and manage difficult trade-offs between cost, schedule, and technical performance. Don is also responsible for coining the term "Fuzzy Front End" to describe the critical early stage of product development and for the first practical application of queueing theory to development process design in 1991. He is known for developing innovative, but practical, analytical techniques for assessing the product development process. For 25 years he has focused on creating fundamental changes in the way organizations develop products. His 1997 book, Managing the Design Factory , was the first book to describe how the principles of Just-in-Time manufacturing could be applied to product development. In the past 12 years this approach has become known as Lean Product Development. Don speaks internationally on Lean Product Development. For the last 15 years he has taught executive courses at California Institute of Technology. For the last 6 years he has been teaching a popular course with the Management Roundtable, called Achieving Lean Product Development. His 2009 book, The Principles of Product Development Flow: Second Generation Lean Product Development , has been praised as, “… quite simply the most advanced product development book you can buy.” Related Posts: who has influenced my thinking on Flow Constant Feedback makes for Continuous Work Flow Marketing Kanban Cadence Agile, Scrum, Kanban, or is it just a Marketing Funnel? Value Stream Mapping your Marketing Flow

 Creating Flow with Don Reinertsen | File Type: audio/mpeg | Duration: 00:50:53

Don Reinertsen was my guest on the Business901 Podcast this week for a discussion on Creating Flow. Don is president of Reinertsen & Associates, a consulting firm specializing in improving the product development process.  I have followed Don’s writing for many years and recognize him as THE leading expert in the field of Flow. His writings are insightful, packed full of information and readable. When editing the podcast, I could not bring myself to cut hardly a word out of it. Even at the end, I included one more of his analogies about the use of tools. There will not be a written version of this podcast so I encourage you to take advantage of this opportunity. Don's contributions in the field of product development are recognized internationally. In 1983, while a consultant at McKinsey & Co., he wrote the landmark article in Electronic Business magazine that first quantified the value of development speed. This article is believed by some observers to have triggered the movement to shorten development cycles in American industry. It is frequently cited as the McKinsey study that reported "six months delay can be worth 33 percent of life-cycle profits". Don is well known for developing methods to quantify and manage difficult trade-offs between cost, schedule, and technical performance. Don is also responsible for coining the term "Fuzzy Front End" to describe the critical early stage of product development and for the first practical application of queueing theory to development process design in 1991. He is known for developing innovative, but practical, analytical techniques for assessing the product development process. For 25 years he has focused on creating fundamental changes in the way organizations develop products. His 1997 book, Managing the Design Factory , was the first book to describe how the principles of Just-in-Time manufacturing could be applied to product development. In the past 12 years this approach has become known as Lean Product Development. Don speaks internationally on Lean Product Development. For the last 15 years he has taught executive courses at California Institute of Technology. For the last 6 years he has been teaching a popular course with the Management Roundtable, called Achieving Lean Product Development. His 2009 book, The Principles of Product Development Flow: Second Generation Lean Product Development , has been praised as, “… quite simply the most advanced product development book you can buy.” Related Posts: who has influenced my thinking on Flow Constant Feedback makes for Continuous Work Flow Marketing Kanban Cadence Agile, Scrum, Kanban, or is it just a Marketing Funnel? Value Stream Mapping your Marketing Flow

 Applying the OODA Loop to Lean | File Type: audio/mpeg | Duration: 01:05:18

Dr. Terry Barnhart, the Senior Director Strategy and Continuous Improvement at Pfizer Global R&D discusses the OODA Loop in this Business901 Podcast. We expand this theory into some practical applications and using the OODA Loop in and outside of rapid deployment. Dr. Barnhart has an upcoming book due out at the end of the year on using Lean in Product Development. It will be published by Productivity Press. For more information on the OODA Loop there is a a Boyd symposium coming up on October 15 and 16 at the Marine base at Quantico, VA. You may contact Stanton Coerr Stanton.coerr@usmc.mil. Dr. Barnhart will also  presenting a short course for Management Round Table on Lean in R&D, which will include a lot of Boyd theory, including the OODA loop and beyond, in Cambridge MA on November 3&4. Go towww.roundtable.com. The promo code FOT (friends of Terry) will give you $300 off. This is a podcast you do not want to miss. At the end of the podcast the music starts and stops again to include an extra 10 minutes on the discussion of implementing a Lean Culture utilizing OODA Loop principles. A takeaway from our conversation: If you can find the cultural levers that are aligned with Lean that absorb ideas into your company, you won't need to go force anything. It'll pull it in whether you want it too or not. You won't even be able to stop it. That's the kind of thing that we've been thinking about. How can we do this with people? How can we do this with divisions? How can we do this with entire companies? It's fascinating because I think there are ways consistent with what Boyd taught. It's not the same but, I think there are ways that companies can boot‑strap the stuff. I don't mean to say it's a grass‑roots or bottom‑up, it's a whatever it is that gets into their cultural system. It'll absorb it very quickly and spread. How can we do that with Lean? Recommended Reading: Frans Osinga, Science, Strategy and War: The Strategic Theory of John Boyd (Strategy and History), Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to BusinessRelated Information: Phooey on the need for Management Support in a Lean Transformation The Strategy of the Fighter Pilot Revisited Key Marketing Concepts from the Korean War If the facts don’t fit the theory, change the facts! Boyd’s Law of Iteration: Speed beats Quality : Iterative Process Gaining Steam – Proof it works :

 Applying the OODA Loop to Lean | File Type: audio/mpeg | Duration: 01:05:17

Dr. Terry Barnhart, the Senior Director Strategy and Continuous Improvement at Pfizer Global R&D discusses the OODA Loop in this Business901 Podcast. We expand this theory into some practical applications and using the OODA Loop in and outside of rapid deployment. Dr. Barnhart has an upcoming book due out at the end of the year on using Lean in Product Development. It will be published by Productivity Press. For more information on the OODA Loop there is a a Boyd symposium coming up on October 15 and 16 at the Marine base at Quantico, VA. You may contact Stanton Coerr Stanton.coerr@usmc.mil. Dr. Barnhart will also  presenting a short course for Management Round Table on Lean in R&D, which will include a lot of Boyd theory, including the OODA loop and beyond, in Cambridge MA on November 3&4. Go to www.roundtable.com. The promo code FOT (friends of Terry) will give you $300 off. This is a podcast you do not want to miss. At the end of the podcast the music starts and stops again to include an extra 10 minutes on the discussion of implementing a Lean Culture utilizing OODA Loop principles. A takeaway from our conversation: If you can find the cultural levers that are aligned with Lean that absorb ideas into your company, you won't need to go force anything. It'll pull it in whether you want it too or not. You won't even be able to stop it. That's the kind of thing that we've been thinking about. How can we do this with people? How can we do this with divisions? How can we do this with entire companies? It's fascinating because I think there are ways consistent with what Boyd taught. It's not the same but, I think there are ways that companies can boot‑strap the stuff. I don't mean to say it's a grass‑roots or bottom‑up, it's a whatever it is that gets into their cultural system. It'll absorb it very quickly and spread. How can we do that with Lean? Recommended Reading: Frans Osinga, Science, Strategy and War: The Strategic Theory of John Boyd (Strategy and History), Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business Related Information: Phooey on the need for Management Support in a Lean Transformation The Strategy of the Fighter Pilot Revisited Key Marketing Concepts from the Korean War If the facts don’t fit the theory, change the facts! Boyd’s Law of Iteration: Speed beats Quality : Iterative Process Gaining Steam – Proof it works :

 Applying the OODA Loop to Lean | File Type: audio/mpeg | Duration: 01:05:18

Dr. Terry Barnhart, the Senior Director Strategy and Continuous Improvement at Pfizer Global R&D discusses the OODA Loop in this Business901 Podcast. We expand this theory into some practical applications and using the OODA Loop in and outside of rapid deployment. Dr. Barnhart has an upcoming book due out at the end of the year on using Lean in Product Development. It will be published by Productivity Press. For more information on the OODA Loop there is a a Boyd symposium coming up on October 15 and 16 at the Marine base at Quantico, VA. You may contact Stanton Coerr Stanton.coerr@usmc.mil. Dr. Barnhart will also  presenting a short course for Management Round Table on Lean in R&D, which will include a lot of Boyd theory, including the OODA loop and beyond, in Cambridge MA on November 3&4. Go towww.roundtable.com. The promo code FOT (friends of Terry) will give you $300 off. This is a podcast you do not want to miss. At the end of the podcast the music starts and stops again to include an extra 10 minutes on the discussion of implementing a Lean Culture utilizing OODA Loop principles. A takeaway from our conversation: If you can find the cultural levers that are aligned with Lean that absorb ideas into your company, you won't need to go force anything. It'll pull it in whether you want it too or not. You won't even be able to stop it. That's the kind of thing that we've been thinking about. How can we do this with people? How can we do this with divisions? How can we do this with entire companies? It's fascinating because I think there are ways consistent with what Boyd taught. It's not the same but, I think there are ways that companies can boot‑strap the stuff. I don't mean to say it's a grass‑roots or bottom‑up, it's a whatever it is that gets into their cultural system. It'll absorb it very quickly and spread. How can we do that with Lean? Recommended Reading: Frans Osinga, Science, Strategy and War: The Strategic Theory of John Boyd (Strategy and History), Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to BusinessRelated Information: Phooey on the need for Management Support in a Lean Transformation The Strategy of the Fighter Pilot Revisited Key Marketing Concepts from the Korean War If the facts don’t fit the theory, change the facts! Boyd’s Law of Iteration: Speed beats Quality : Iterative Process Gaining Steam – Proof it works :

 Quallaboration = Collaboration + Quality | File Type: audio/mpeg | Duration: 00:42:59

The relationship between Quality and Collaboration, Quallaboration was the topic of this podcast. Jim Benson, the person behind Personal Kanban was the Business901 guest to explain the meaning of it all. Quallaboration came from a lightning talk he put on when explaining a recent case study. Joe Dager, the Host of the podcast said, "I look at the knowledge sharing, the cross training and what you’re doing with pairing. You’re taking all the different things of collaboration, all the things that you spell out and you’re making it immediate. You’re making it something that happens in real time and you’re not doing it individually, you’re doing it with a group and that’s a huge key here, is that constant feedback really does make work continuous. About Jim Benson: Jim incorporates his background in cognitive psychology, government, and management to build community through policy and technology. His company, Modus Cooperandi, helps organizations change through the application of Lean principles, Agile methodologies, and social media. He is also the developer of the productivity tool Personal Kanban, an adaptation of Industrial Kanban which helps individuals and small teams actualize. His book on Personal Kanban, which applies Lean thinking to daily living, will be out in Fall 2010. Related Information: Constant Feedback makes for Continuous Work Flow Lean your Marketing by Dominating with Customer Value Value Stream Mapping differs in Lean Marketing Using Value Stream Mapping in Lean

 Quallaboration = Collaboration + Quality | File Type: audio/mpeg | Duration: 42:58

The relationship between Quality and Collaboration, Quallaboration was the topic of this podcast. Jim Benson, the person behind Personal Kanban was the Business901 guest to explain the meaning of it all. Quallaboration came from a lightning talk he put on when explaining a recent case study. Joe Dager, the Host of the podcast said, "I look at the knowledge sharing, the cross training and what you’re doing with pairing. You’re taking all the different things of collaboration, all the things that you spell out and you’re making it immediate. You’re making it something that happens in real time and you’re not doing it individually, you’re doing it with a group and that’s a huge key here, is that constant feedback really does make work continuous. About Jim Benson: Jim incorporates his background in cognitive psychology, government, and management to build community through policy and technology. His company, Modus Cooperandi, helps organizations change through the application of Lean principles, Agile methodologies, and social media. He is also the developer of the productivity tool Personal Kanban, an adaptation of Industrial Kanban which helps individuals and small teams actualize. His book on Personal Kanban, which applies Lean thinking to daily living, will be out in Fall 2010. Related Information: Constant Feedback makes for Continuous Work Flow Lean your Marketing by Dominating with Customer Value Value Stream Mapping differs in Lean Marketing Using Value Stream Mapping in Lean

 Quallaboration = Collaboration + Quality | File Type: audio/mpeg | Duration: 00:42:59

The relationship between Quality and Collaboration, Quallaboration was the topic of this podcast. Jim Benson, the person behind Personal Kanban was the Business901 guest to explain the meaning of it all. Quallaboration came from a lightning talk he put on when explaining a recent case study. Joe Dager, the Host of the podcast said, "I look at the knowledge sharing, the cross training and what you’re doing with pairing. You’re taking all the different things of collaboration, all the things that you spell out and you’re making it immediate. You’re making it something that happens in real time and you’re not doing it individually, you’re doing it with a group and that’s a huge key here, is that constant feedback really does make work continuous. About Jim Benson: Jim incorporates his background in cognitive psychology, government, and management to build community through policy and technology. His company, Modus Cooperandi, helps organizations change through the application of Lean principles, Agile methodologies, and social media. He is also the developer of the productivity tool Personal Kanban, an adaptation of Industrial Kanban which helps individuals and small teams actualize. His book on Personal Kanban, which applies Lean thinking to daily living, will be out in Fall 2010. Related Information: Constant Feedback makes for Continuous Work Flow Lean your Marketing by Dominating with Customer Value Value Stream Mapping differs in Lean Marketing Using Value Stream Mapping in Lean

 Best in Market thru applying Six Sigma Marketing | File Type: audio/mpeg | Duration: 00:49:21

My podcast with Dr. Reidenbach was about achieving Best in Market Status. He has outlined this strategy in the book Best in Market where he details a process for assessing how organizations targeted product/markets define value and how this information can be delivered to key operational and strategic areas of their business. TheBest in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Dr. Reidenbach is the author of Best in Market and over 20 books on marketing and market research including Six Sigma Marketing and Listening to the Voice of the Market. Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute the leading organizations and authority of Six Sigma Marketing. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.  A new program has just been released 5Cs of Driving Market Share by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. The Five Cs of Driving Market Share serves as the template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune 500 companies and has produced positive market share growth. Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.

 Best in Market thru applying Six Sigma Marketing | File Type: audio/mpeg | Duration: 49:21

My podcast with Dr. Reidenbach was about achieving Best in Market Status. He has outlined this strategy in the book Best in Market where he details a process for assessing how organizations targeted product/markets define value and how this information can be delivered to key operational and strategic areas of their business. The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Dr. Reidenbach is the author of Best in Market and over 20 books on marketing and market research including Six Sigma Marketing and Listening to the Voice of the Market. Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute the leading organizations and authority of Six Sigma Marketing. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.  A new program has just been released 5Cs of Driving Market Share by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. The Five Cs of Driving Market Share serves as the template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune 500 companies and has produced positive market share growth. Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.

 Best in Market thru applying Six Sigma Marketing | File Type: audio/mpeg | Duration: 00:49:21

My podcast with Dr. Reidenbach was about achieving Best in Market Status. He has outlined this strategy in the book Best in Market where he details a process for assessing how organizations targeted product/markets define value and how this information can be delivered to key operational and strategic areas of their business. TheBest in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Dr. Reidenbach is the author of Best in Market and over 20 books on marketing and market research including Six Sigma Marketing and Listening to the Voice of the Market. Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute the leading organizations and authority of Six Sigma Marketing. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.  A new program has just been released 5Cs of Driving Market Share by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. The Five Cs of Driving Market Share serves as the template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune 500 companies and has produced positive market share growth. Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.

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