Jobs-to-be-Done Radio

In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who … Read More

In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika's Snip Snap Go business model. We're always excited to get a chance to reconnect with those who have learned Jobs-to-be-Done, and in this episode you'll hear Erika share her experience of attending a Switch Workshop at 37signals and applying what she learned to the professional photography business. Show Notes & Links Here is a list of items referenced in this episode: Snip Snap GO website Follow Erika on Twitter

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who are new to JTBD. He also shares stories about some of the jobs that Campfire gets hire to do by 37signals team members (small hires), which kicks off a great conversation about how situational context influences the communication mediums that we select at any given moment (phone, email, text message, Twitter, Facebook). Show Notes & Links Here is a list of items referenced in this episode: Ryan's Post on Structuring Work Follow Ryan on Twitter!

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who … Read More

This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we're doing for AlesyaBags.com to understand the job-dimensions that surround the purchase of high-end women's' laptop bag. Finally we introduce Forces Friday, a new regular segment that we'll feature during the first Friday of the next four months.  During each segment, we'll break down one of the Four Forces of Progress (Push, Pull, Anxiety of the New Solution, and Habit of the Present). Show Notes & Links Here is a list of items referenced in this episode: Uncovering the Wine Jobs-to-be-Done AlesyaBags.com

This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we’re doing for AlesyaBags.com to understand the job-dimensions … Read More

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn Group, and #JTBD on Twitter. If you haven't listened to The Mattress Interview, we strongly suggest that you do so before you listen to this episode! If you have questions that you still want answered, ask them in the comment section below. Show Notes & Links Here is a list of items referenced in this episode: 5 Insights from the Switch Workshop - Paul Pedrazzi Qualvu - Web Video Research and 24tru BJ Fogg Join Us at the Next Switch Workshop The next Switch Workshop will be held at the 37signals headquarters in Chicago on Friday, April 12th. Space is limited to 24 attendees, and tickets are going fast. If you’re interested in taking a deeper hands-on approach into Jobs-to-be-Done, register now!

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn … Read More

By far the most popular request that we've heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we're going to try to answer that request by sharing a live interview that was conducted at the Switch Workshop in November at 37signals. In this episode Bob Moesta, Chris Spiek, and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased. Listening to the Interview As you listen to the episode, try to follow along using the timeline and the forces diagram. Can you fill in the timeline enough to understand the story and highlight the key emotional points? What forces are acting on him at points throughout the story (Push, Pull, Anxiety, Habits)? In the next episode, we'll talk through some of the questions that people frequently ask after observing a JTBD interview. Have Questions? If you have questions that you want answered, leave them in the comments section below and we'll try our best to answer it in the next episode.

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live … Read More

This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss how he came to discover the JTBD framework and apply it to Basecamp and how he does things at 37signals. Jason was first introduced to the Jobs-to-be-Done concept by another 37signals team member, Ryan Singer.  As the story goes, Ryan saw Clay Christensen describe how he and a colleague uncovered the jobs that a milkshake does in a web video. After watching the video, Ryan went on a search to find out who the "milkshake man" was, and found Bob Moesta and Chris Spiek from the Re-Wired Group.  Bob and Chris (being fans of Basecamp and Rework) quickly agreed to help Jason and Ryan dig deeper into the jobs that their software does for its users. Tune in to hear Jason's perspective on Jobs-to-be-Done, as well as a recap of the first Switch Workshop (held on October 1st at 37signals in Chicago), and some new thoughts on the upcoming Switch Workshop (#2 - on November 2nd at 37signals. Listen to the Show   Subscribe Make sure you don't miss upcoming episodes!  Subscribe to Jobs-To-Be-Done Radio using this feed. iTunes/iPhone users can new subscribe to this Podcast in iTunes!

This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radi...

*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp   This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss … Read More

  This week we'll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We're joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts about being an attendee, and the steps that he's taken to understand the jobs that his product does since he left the event. Nick joined 23 other attendees (mostly entrepreneurs, start-up founders, and product/marketing individuals in the software and technology space) at 37signals to spend a day learning about one of the fundamental premises of Jobs-to-be-Done:  People don't just buy or start using your product.  They stop doing one thing, and start doing something else. Using that premise as a starting point, the attendees at the workshop were exposed to the way that we conduct consumer interviews at Re-Wired, in an attempt to uncover the progress that a consumer is trying to make when they hire a product or service.  After watching a number of off-the-cuff live interviews (people that we picked out of the audience), the attendees spent time learning more about the details of the Jobs-to-be-Done Framework, and then broke into groups to conduct interviews of their own. In this episode, Nick talks us through the experience of conducting his first JTBD interview with a customer and gives his candid review of the Switch Workshop. Listen to the Show Subscribe Make sure you don't miss upcoming episodes; subscribe to the Jobs-To-Be-Done Radio Feed. iTunes/iPhone users can new subscribe to this Podcast in iTunes!

  This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts … Read More