Jobs-to-be-Done Radio

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we're joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of how he has used it with design and engineering teams to design around jobs-to-be-done. Alan contributed greatly to the JTBD community with his post about why in product development, too many assumptions are dangerous, (a must-read!). Show Notes & Links Follow Alan on Medium Too Many Assumptions are Dangerous (Writing the Job Story) Follow Alan on Twitter

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We're joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks about the struggles he is encountering as he works to improve the web and mobile experiences for Streema users.  "It's a big problem." He dives into his efforts to prioritize features by looking through the lens of Jobs-to-be-Done: "The solution space is infinite.  There are so many possible solutions and things that we could try out, and we needed some way to make sense of it all and start prioritizing them and generating hypothesis." The next time you're listening to radio or music, give some thought to the context. What are you hiring it to do? How would you describe the job that you're hiring it to do? What else (outside of the audio/media category) could you hire to do the same job? Show Notes & Links Listen to Live Internet Radio on Streema Shape & Sound Follow Martin on Twitter Follow Amrita on Twitter  

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks … Read More

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go … Read More

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go along with joining a Meetup group and attending a Meetup! Tune in to hear the backstory about how they first discovered the Milkshake video from Clay, and then went on to overcome the anxieties related to talking face-to-face with consumers without a script or a user interface to use as a topic of discussion. They even detail their analysis and debrief process, as well as the meetings that they use to share the findings throughout the company. Show Notes & Links Here is a list of items referenced in this episode: Be sure to follow Brenna and Dave on Twitter. Check out the JTBD MeetUp Groups in New York City and Toronto (more cities soon to follow!).

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and … Read More

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and buy a smartphone. This interview was conducted at the Switch Workshop that was held in Cambridge, UK in July of 2013, but it was such a good story that we  couldn't keep it to ourselves (thanks, Becky, for agreeing to let us share it!). Show Us Your Timelines! We want to see how you take notes when you conduct a JTBD interview! Leave a comment below and show us how you filled out the JTBD Timeline as you listened to Becky's interview. Show Notes & Links Here is a list of items referenced in this episode: Ervin's Sketchnote:

Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using … Read More

Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using the iPhone and Android and the Roomba as examples. Also tune in to hear the details of a new practice interview project that we're kicking off which focuses on iPhone and Android switching! Show Notes & Links Here is a list of items referenced in this episode: Sign up for the September 27th Switch Workshop at 37signals in Chicago Come Learn JTBD at Business of Software 2013 in Boston Register for the Switch Workshop on November 7th at MailChimp in Atlanta A great version of our Forces Diagram by Ross Belmont

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips that she's picked up since learning how to conduct jobs-to-be-done interviews (like why you don't want to schedule 8 interviews in one day!). If you're a fan of Jobs-to-be-Done Radio, be sure to vote for our panel at SxSW! The panel will feature Kyra Aylsworth (from Teehan+Lax), Amrita Chandra, Bob Moesta, and Chris Spiek on the topic of Why Your Customers Switch To Your Competitors. Show Notes & Links Here is a list of items referenced in this episode: Follow Amrita on Twitter Vote for the JTBD Panel at SxSW

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips … Read More

In this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children’s Medical Center). … Read More

In this episode Chris and Ervin visit the Children's Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children's Medical Center). Listen in to hear about the challenges that come with applying JTBD in the healthcare field, as well as some incredible stories, including how Google Glass is being tested for use in the operating room!

We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes … Read More

We're back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes us as consumers to buy something that we haven't used or bought before. We use the iPad mini as an example to discuss how companies can think about reducing the anxiety that consumers may be faced with when making a purchase. In the next and finally installment of the series, we'll talk through how the Habit of the Present can act as a barrier to purchase, and some ways to address it. Show Notes & Links Here is a list of items referenced in this episode: Sign Up For The Switch workshop New York Jobs-To-Be-Done Meetup BJ Fogg's Website BJ Fogg's Behavior Model