Streema Co-Founder Martin Siniawski on JTBD Radio




Jobs-to-be-Done Radio show

Summary: <a href="http://streema.com" target="_blank"></a> This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We're joined by Martin Siniawski, the co-founder of <a href="http://streema.com">Streema</a> as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from <a href="http://shapeandsound.com">Shape and Sound</a>. Martin talks about the struggles he is encountering as he works to improve the web and mobile experiences for Streema users.  "It's a big problem." He dives into his efforts to prioritize features by looking through the lens of Jobs-to-be-Done: "The solution space is infinite.  There are so many possible solutions and things that we could try out, and we needed some way to make sense of it all and start prioritizing them and generating hypothesis." The next time you're listening to radio or music, give some thought to the context. What are you hiring it to do? How would you describe the job that you're hiring it to do? What else (outside of the audio/media category) could you hire to do the same job? Show Notes &amp; Links <a href="http://streema.com">Listen to Live Internet Radio on Streema</a> <a href="http://shapeandsound.com">Shape &amp; Sound</a> <a href="https://twitter.com/msinia">Follow Martin on Twitter</a> <a href="https://twitter.com/amritachandra">Follow Amrita on Twitter</a>   <a href="http://jobstobedoneradio.org" target="_blank"></a>