Jobs-to-be-Done Radio

Bob Moesta and Ryan Singer talk about their upcoming workshop in Detroit, August 28-29, 2019. Supply-side vs demand-side innovation Getting work done versus never-ending projects Ryan’s new book Shape Up How jobs on the demand side and shaping on the … Read More

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More

This week Matt Hodges, Intercom's head of marketing, joins us to talk about integrating Intercom's marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to things like SEO, landing page design, and website architecture. He takes us into the details of putting together landing pages and product tours that were highly focused on the job (as opposed to a vertical, persona, or customer segment), and gives us some insight into how he uses jobs and personas for different marketing activities. Show Notes 12 Steps to Landing Pages That Convert [Matt Hodges - Inside Intercom] Follow Matt on Twitter The Inside Intercom Blog

When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More

When do people realize value from your product? It's not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us to explain how understanding the characteristics of the purchase and commitment process from his customers' perspective helped him build a highly effective sales process (for his customers and his business). Show Notes Visit Tealeaf Academy Follow Chris Lee on Twitter Ecommerce Influence Podcast

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More

On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … Read More

It's been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us message better, market better, and design advertisements better. This week Matthew Gunson, Senior Strategist at Lane-Terralever, joins us on Jobs-to-be-Done Radio to talk about his experience applying Jobs-to-be-Done in an ad agency."I sat down and started designing something, and it was one of the most amazing experiences I've had designing because every question that I had was answered." Matthew walks us through how he came to discover Jobs-to-be-Done, and shares tips on how others in the advertising industry might think about learning it and taking the first steps towards applying it.   He also tells a great story of how he applied JTBD to a project in the education space related to Charter Schools, and how it helped him quickly lay out a clear course of action for the client. Show Notes Follow Matthew Gunson on Twitter Lane-Terralever

It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More

"Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it's tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at his restaurant with a Survey Monkey link, and say, 'Hey guys. Did you or did you not have the French onion soup? If you did, can you remember if it was nice?'" This week Des Traynor, co-founder at Intercom joins us on Jobs-to-be-Done Radio to talk about how Intercom is changing the way we launch and test features on the web, and how Jobs-to-be-Done is playing a role in the work they're doing. The Customer is not the Fundamental Unit of Analysis Des shares interesting insight about his focus on understanding the tasks that the users are trying to compete (and the context surrounding the task) as opposed to trying to understand the users themselves. When is the Last Time Your Web Analytics Did Analysis For You? We also revisit the long-standing topic of what is true consumption.  If your web business is a freemium model, is a sign-up (free demo) actually considered consumption?  What is the user actually trying to get done, and how can we measure if your solution is actually doing the job? Do you know how many people are paying for your product but aren't using it and are about to quit? (zombie revenue) Show Notes Product Strategy is about Saying "No" (VIDEO:  Des at Business of Software 2013) Follow Des on Twitter Take Intercom for a spin.

“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at … Read More

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of … Read More