Summary: <a href="http://jobstobedone.org/wp-content/uploads/2013/01/sketchnote-mattress.png"></a> By far the most popular request that we've heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques. This week we're going to try to answer that request by sharing a live interview that was conducted at the Switch Workshop in November at 37signals. In this episode Bob Moesta, Chris Spiek, and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased. Listening to the Interview As you listen to the episode, try to follow along using the <a href="http://jobstobedone.org/wp-content/uploads/2013/01/jtbd-timeline.png">timeline</a> and the <a href="http://jobstobedone.org/wp-content/uploads/2012/02/Screen-Shot-2012-10-29-at-7.16.58-PM.png">forces diagram</a>. Can you fill in the timeline enough to understand the story and highlight the key emotional points? What forces are acting on him at points throughout the story (Push, Pull, Anxiety, Habits)? In the next episode, we'll talk through some of the questions that people frequently ask after observing a JTBD interview. Have Questions? If you have questions that you want answered, leave them in the comments section below and we'll try our best to answer it in the next episode. <a href="https://itunes.apple.com/us/podcast/jobs-to-be-done-radio/id499859427?mt=2&uo=4" target="itunes_store"></a>
