McKinsey Quarterly

Changes to the way consumers perceive and absorb marketing messages are raising the marketing bar for companies. In a September podcast titled "Redefining the marketing landscape," McKinsey's David Edelman explains the new forms of media spawned by the digital revolution and the challenges they present for marketers.

Europe's progress on reform and what it will take to restore long-term growth.

Why do Asian banks create less value with acquisitions than nonbank investors do?

Technology lets companies test in real time new products, business models, and innovations in customer experience.

Multisided business models are changing the relationship between business and customer.

Recent years have seen an unprecedented breakdown in public trust of business, spurred in no small part by instances of unethical behavior at some of the world's most powerful institutions. Mary Gentile, director of business curriculum at Babson College, says the real challenge for business students, employees, and executives isn't knowing what's right, but knowing how to act on those convictions within an organization. In this June 2010 McKinsey audio podcast, Professor Gentile shares insights and experiences on how to do that, gathered through her work developing the Giving Voice to Values curriculum and her book by the same name.

A founding managing director of The Carlyle Group reflects on the future of the private-equity industry, China's role in a rebalancing global economy, and the leadership gap between the public and private sectors.

Deciding how to hedge requires a company-wide look at costs and benefits.

Collaboration technologies improve interactions and efficiency.

The value of tracking global forces and how to build them into corporate strategy.

Andrew Gould, CEO of oil-field services giant Schlumberger, presides over 80 offices worldwide and a company that, as he describes it, has no national identity. In this podcast from the McKinsey Quarterly, Gould shares his views on why leading such a global company successfully requires a belief in meritocracy and equal opportunity across geographies, why oil production will remain strong despite the rise of alternative energies, and why science and innovation form the bedrock of Schlumberger. Ivo Bozon, a director in McKinsey's Amsterdam office, conducted the interview.

Luis Guillermo Plata describes his country's efforts to revive a teetering economy.

Short-term cost cuts are easy; making them stick is the challenge. Here's how.

Stephen Roach explains how the next two decades will bring dramatic changes to the region.

Companies have a rare chance to re-establish M&A as a powerful strategic tool.