Summary: Recent years have seen an unprecedented breakdown in public trust of business, spurred in no small part by instances of unethical behavior at some of the world's most powerful institutions. Mary Gentile, director of business curriculum at Babson College, says the real challenge for business students, employees, and executives isn't knowing what's right, but knowing how to act on those convictions within an organization. In this June 2010 McKinsey audio podcast, Professor Gentile shares insights and experiences on how to do that, gathered through her work developing the Giving Voice to Values curriculum and her book by the same name.
