eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.
Summary: My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.
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- Artist: Steve Hutt | Shopify Expert and eCommerce Expert
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Podcasts:
Today I’m chatting with Michele Romanow, the Co-founder and President of Clearbanc. They are redefining banking that is tailored to the needs of e-commerce entrepreneurs. They help Shopify businesses secure credit without personal guarantees, equity, or credit scores.If you're looking to increase traffic and revenue to your Shopify store, Clearbanc funds your digital ad spend so you acquire more customers and grow your business...they even offer more capital as you grow!Clearbanc is uniquely positioning itself in the market by looking at your data and then offering capital to fuel new customer acquisition without taking any equity.A true partner and advisor to help your brand grow and scale.Let’s jump into the show to learn more... Hosted on Acast. See acast.com/privacy for more information.
Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing.We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention.On this episode you will learn: Why influencer marketing is so effective for e-commerce companies. What the biggest challenges are when it comes to social for e-commerce companies, and what you can do to solve it. The benefits of spending more time on ways to grow your social media footprint than on content to feed it. …this is an incredibly educational episode, so click play and let's learn! Hosted on Acast. See acast.com/privacy for more information.
Today I’m chatting with Matt Schlicht, the Co-founder, and CEO of Octane AI. They are a Shopify App Partner that enables merchants to increase revenue with a Facebook Messenger solution.There is a massive opportunity for those that implement a Facebook Messenger advertising strategy in 2019 and beyond!The case studies from other Shopify brands have proven that Octane AI is having a significant impact in driving more sales (and improved customer experience) through abandoned cart messages, receipts, shipping notifications, proactive customer support, back-in-stock notifications, win-back campaigns, and so much more!On this episode you will learn: How Shopify store owners are earning 5-10% of their monthly revenue from the Octane AI platform and Facebook Messenger. The importance of connecting your Messenger strategy with the other Shopify apps you use for Reviews, Referral Programs, and email. Why every Shopify store owner will be including Facebook Messenger in their advertising strategy in 2019. AI (artificial intelligence) and the future of customer relationship management. …let’s jump into the show and learn more! Hosted on Acast. See acast.com/privacy for more information.
Today I’m chatting with Ed Upton, the Founder & CEO of Littledata. They are a Shopify App Partner that has created an analytics platform that takes Google Analytics and literally puts it on steroids.It closes the loop on all of your data including your Shopify store orders, marketing channels, and lifetime customer value.What this means for you as a marketer or store owner, is you can make smarter business decisions with industry benchmarks, a significantly improved data stream into Google Analytics, and finally….actionable missions that literally hold your hands by offering specific improvement advice to increase sales and conversions. Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today.Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to revisit and buy from your store.The Happy Birthday App is a great retention strategy! It can Increase your brand's visibility — Birthday campaigns are a great way to remind your customers of your store and your products Reward loyalty — Say thank you to your loyal and regular customers with a special birthday offer Drive repeat business — Unlike BFCM (Black Friday Cyber Monday), birthdays happen all year round and are a great way to encourage repeat business Improve your store's conversion rate — Data proves that birthday email campaigns are one of the best-converting marketing campaigns available to merchants today. …let’s jump into the show and learn more! Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic.The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty.In a world where Amazon and other large players invest to differentiate with post-sale convenience, Return Magic equips independent Shopify merchants with the tools to exceed buyers expectations.…let’s jump into the show and learn more! Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I’m chatting with Ruth Even Haim, the Co-founder of ReConvert. It's an interesting and dare I say, an exciting innovation, in what used to be a boring thank you page. It’s really cool what they’re doing to improve the customer experience and customer lifetime value through the Shopify thank you page.Most stores try to re-engage customers with email, social media, push and SMS messages, but the open and click rates are going down. However, your store's thank you page gives you the perfect retention boosting opportunity. Not only that, customers will visit the order status page a few more times when receiving default notifications from your store; like shipping updates to their email.By optimizing your thank you page for conversions, you will re-engage customers who just completed a purchase with your store, and catch them when they are most likely to buy again, in the near future, or to comply with other requests....let's jump into the show and learn more :) Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I’m chatting with Nick Molnar, the Co-founder & CEO of Afterpay. It's an incredibly popular payment solution for Shopify store owners.You'll learn: How to significantly improve conversion rate by offering your site visitors an easy and instant way to pay for their purchase in 4 equal installments, without interest. How 10's of thousands of Shopify brands have implemented this payment option. The millennial shift in retail and how you can capitalize on it. What the future holds for Afterpay as they expand into North America ….let’s jump into this show! Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I discuss and give further context on a recent article I published 13 Last Minute Hacks To Win BFCM 2018 + Q4 Holiday SeasonBlack Friday Cyber Monday is upon us. The question is, how can your Shopify store benefit from this year’s anticipated holiday season growth?Take advantage of these last-minute hacks to help you win BFCM 2018 and the remaining Q4 Holiday Season!Any of these strategies below will only require an hour or less of your time but will have a significant impact on your business!Take advantage of this vetted resource of Shopify Apps and Marketing Platforms. It’s the small incremental changes that have a significant and lasting impact on the success of your e-commerce brand. Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I’m chatting with Aidin Tavakkol, the Co-founder & CEO of LimeSpot, an e-commerce conversion optimization AI solution for Shopify brands.He is going to talk about important strategies and tactics to turn more shoppers into buyers. It’s an important show with being so close now to BFCM (Black Friday / Cyber Monday) and the remaining Q4 holiday season.Traffic across all e-commerce stores will increase, the question is, do you have an effective merchandising and personalized recommendations engine in place to help maximize the value of the emanate traffic spikes?….let’s jump into this show...and get these timely answers! Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I sat down and had a chat with Zohar Gilad, the Co-founder & CEO of very popular site search and merchandising solution for Shopify brands. Everything you wished to know about eCommerce site search, yet never had the opportunity to ask is going to be tackled today.You’ll learn how you can seamlessly match what shoppers want to buy, with what you want to sell as a merchant with one easy to install app. Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I sat down and had a chat with Mike Stoychev the founder of SMSBump. This is a popular marketing automation app on Shopify that implements extremely effective cart abandonment text message sequences and has the ability to create bulk text message campaigns to reactivate past customers into placing new orders.I have many clients and merchants who are currently generating significant extra revenue by using SMSBump as part of their marketing stack. This episode will open your eye’s on this extremely affordable and effective tactic to increase your Shopify stores conversion rate. Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I sat down and had a chat with Nick the co-founder of Shogun. A very popular landing page and visual page builder for Shopify.They have an interesting solution that allows for non-technical founders or team members in marketing, merchandising or design roles to optimize their store with high-converting landing pages all without coding!They have a big library of proven templates that will increase your conversion rate. Click the link above and learn more about how you can grow revenue for your brand through some best practices and unique brand experiences…. Hosted on Acast. See acast.com/privacy for more information.
On today’s episode, I sat down and had a chat with Jeff Cohen, the Chief Marketing Officer of Seller Labs. They’ve developed a suite of tools that will help you grow your business through the Amazon Marketplace. If you sell on Amazon currently or are looking to expand your brands reach by selling on Amazon, this is a perfect episode for you.Seller Labs solves many problems that Amazon sellers are confronted with like keyword research, inventory management, seller feedback, and sponsored products advertising. Hosted on Acast. See acast.com/privacy for more information.
Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips. i8zye7ieToday you’ll learn: What some of the challenges are to be more data-driven What successful Shopify store owners do to grow and scale How to use data for everyday execution and strategy Hosted on Acast. See acast.com/privacy for more information.
