99 Challenges

This episode focuses on the legal matters that every business owner should attend. We invited Vanessa Challess to our show to share insights on the legal essentials for growing companies. Vanessa is the founder of Tiger Law; a UK-based law firm specialized in growing companies. We dive deep into the first steps you should focus on as a just-starting business. We discuss when to expand your legal options and hire an internal solicitor or an external law office. We also discuss the main missteps you can make if you don't treat legal matters as a preventive measure. This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.

This episode focuses on user testing and user research. We invited Zsolt Kocsmarszky to our show to share insights on how to do user research online. Zsolt is the founder of Ping Pong, a company that provides moderated user research. We dive deep into the why, when, and how. We discuss why you need user testing, why you need to validate your ideas with testing. We provide insights on when you need to do it and what preliminary research you need to safely start user research. We provide the 3 most important steps you need to do when doing user research on your own. This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.

This episode focuses on one of the first challenges that any business can face - creating a go-to-market strategy for their product or service. We invited David Odier, founder of Launch Mappers, to discuss the crucial steps every business needs to take before entering the market. First, we define what & why you need a strategy for market entry. David helps us broaden our previous understanding of scenarios like these - it is not just marketing & sales, but much more.Second, we focus on why timing is essential for market entry - but sometimes it is not enough. Can you have the wrong product but enter via the right timing? Do you need to be first? Third, we share some practical details on how to start creating your go-to-market strategy, where you need to focus your attention first, what would be the next steps in the process.This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.