Summary: This episode focuses on one of the first challenges that any business can face - creating a go-to-market strategy for their product or service. We invited David Odier, founder of Launch Mappers, to discuss the crucial steps every business needs to take before entering the market. <br><br>First, we define what & why you need a strategy for market entry. David helps us broaden our previous understanding of scenarios like these - it is not just marketing & sales, but much more.<br><br>Second, we focus on why timing is essential for market entry - but sometimes it is not enough. Can you have the wrong product but enter via the right timing? Do you need to be first? <br><br>Third, we share some practical details on how to start creating your go-to-market strategy, where you need to focus your attention first, what would be the next steps in the process.<br><br>This episode is brought to you by Anywhere Consulting. We solve problems for growing companies. We follow up each episode with more content - visit us and say hi at the99challenges.com.
