The New Music Business with Ari Herstand show

The New Music Business with Ari Herstand

Summary: Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

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 Audrey Nuna's Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer | File Type: audio/mpeg | Duration: 00:54:32

Anwar Sawyer and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing this young artist and what the process is behind that. She has millions and millions of streams and has collaborated with DJ Snake and Jack Harlow. And by the time you're listening to this episode, she might be taking over the world because she's a pop star on the rise.  See for privacy and opt-out information.

 Nu Deco Ensemble Orchestra is Changing the Classical World | File Type: audio/mpeg | Duration: 01:09:46

The Nu Deco Ensemble does something quite different. They were formed in 2015 by Sam Hyken and Jacomo Bairos and are an eclectic orchestra with members from all over the country. They're known for doing collaborations with pretty big artists like Ben Folds, Jacob Collier, Wyclef Jean, and Emily King to name a few.  See for privacy and opt-out information.

 How to Livestream for Musicians with the #1 Musician on Periscope - Clare Means | File Type: audio/mpeg | Duration: 00:56:47

Clare Means talks all about her journey livestreaming, how she built up to be the most successful livestreamer on Periscope, and what it's looked like since she started livestreaming on all of the other platforms. She breaks each of them down and explains how you can make money on them. She makes her full living exclusively livestreaming.  See for privacy and opt-out information.

 Paradigm Fired Them So They Started a New Booking Agency With an Impressive Roster | File Type: audio/mpeg | Duration: 01:00:03

Marshall Betts's TBA Agency got a lot of press when they came out of the gates, but they launched on September 1st of 2020. They took their roster with them, and it currently includes Courtney Barnett, CHVRCHES, Madame Gandhi (who was previously on the show), The War On Drugs, Hot Chip, and many more.  See for privacy and opt-out information.

 Former Major Label Executive is Creating a New Investment Model | File Type: audio/mpeg | Duration: 00:57:42

Today's guest is Nick Gatfield. He has been in the music industry for decades. He was a major label executive for 25 years, most recently Sony Music UK, which he left in 2014. He's worked at various majors over the years, including Universal and EMI. He was there when they signed Radiohead and was also part of Amy Winehouse's team.  See for privacy and opt-out information.

 Victoria Canal on Releasing Music During COVID and Staying Inspired | File Type: audio/mpeg | Duration: 00:57:11

Victoria and I discuss how she's been handling the last six months. This was supposed to be her breakout year. She had two massive tours scheduled. She had just finished one supporting the band Tall Heights. Then she leveled up to an even bigger tour supporting Leslie Odom Jr. She also just came out with her EP, 'Victoria,' and as you can imagine, the release strategy changed quite a bit. So we talked about that.  See for privacy and opt-out information.

 How California Musicians Got F'd (and Now Relief) Under AB5 | File Type: audio/mpeg | Duration: 00:35:57

I don't have a guest today, but I'm going to talk about the new law that was signed, AB2257, in California that amended AB5. AB5 is a California law but has implications all over the states. If you haven't heard about AB5 I'm going to talk all about it.  See for privacy and opt-out information.

 Platinum Selling Producer / Songwriter for Drake, Travis Scott, Halsey, Khalid - Rogét Chahayed | File Type: audio/mpeg | Duration: 01:02:29

Rogét Chahayed has worked with some of the biggest names in the business, including Halsey, Travis Scott, Drake, Miguel, G-Eazy, Ke$ha, Calvin Harris, Carly Rae Jepsen, and more. We got into both the production and business sides. We discussed producer points, splits, songwriter credits, publishing, and how to get a publishing deal. Rogét also gives great advice to aspiring songwriters and producers on how to get started.  See for privacy and opt-out information.

 #1 Malaysian Artist Yuna and Her Managers on Being Independent Again | File Type: audio/mpeg | Duration: 01:09:37

Yuna is an incredibly talented artist. She's done collaborations with Tyler, the Creator, Pharrell, Usher, G-Eazy, and the list goes on. We dig into how she got her start on Myspace to now being an independent artist in 2020, what it looks like, release strategy, and who the new gatekeepers are.  See for privacy and opt-out information.

 Emily Kinney on the Art and Business of Acting and Music | File Type: audio/mpeg | Duration: 01:03:04

Emily Kinney and I go in a different direction than other episodes. We touch on the business, but we straddle the line on how acting relates to music and how music relates to acting. We talk about the differences in both and the learning curves in both. She has a lot of releases under her name, so she has experience in the business of music and movies.  See for privacy and opt-out information.

 Spotify's Payment Model and Your Release Timeline | File Type: audio/mpeg | Duration: 00:38:25

In today’s episode I discuss the controversy surrounding the CEO of Spotify, Daniel Ek’s comment: “you can’t record music once every three to four years and think that’s going to be enough.” I also go into how Spotify’s payment model actually works and if it’s fair or not.  See for privacy and opt-out information.

 Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent | File Type: audio/mpeg | Duration: 00:59:17

Allie X and I talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.  See for privacy and opt-out information.

 How Artists Can Get Advances Without Signing To a Label | File Type: audio/mpeg | Duration: 00:42:18

Today my guest is John Funge. He's the CEO and co-founder of The Music Fund, a startup company that issues advances to artists for their streaming revenue. They're not a record label even though labels are typically the ones offering advances to artists. They are innovating and disrupting in the music industry, and John goes over their business model.  See for privacy and opt-out information.

 Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu | File Type: audio/mpeg | Duration: 01:07:05

Jonathan Azu and I talk about how he shifted his business model now that live touring is shut down. We also talk about how the music industry can be more racially diverse and equitable, specifically how music companies can address the racial inequalities that exist at an executive level but really all levels.  See for privacy and opt-out information.

 Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work | File Type: audio/mpeg | Duration: 00:52:19

Today on the show is Laura Escudé. She is a fantastic violinist, producer, and Ableton's first ever official certified trainer. She was hired by Ableton to teach people how to use Ableton Live. She then went on to tour with artists like Kanye West, The Weeknd, Ariana Grande, Harry Styles, Mariah Carey, Logic, Herbie Hancock, and Jay-Z to name a few.  See for privacy and opt-out information.


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