The New Music Business with Ari Herstand
Summary: Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
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Podcasts:
VÉRITÉ is an incredible artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career. See acast.com/privacy for privacy and opt-out information.
Jenn Miller and I talk about what it's like running a sync agency and the kinds of briefs she is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing. See acast.com/privacy for privacy and opt-out information.
You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels. See acast.com/privacy for privacy and opt-out information.
Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney. See acast.com/privacy for privacy and opt-out information.
Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade. See acast.com/privacy for privacy and opt-out information.
Winslow Bright is a music supervisor or music producer at Search Party Music. They do really big campaigns like Sephora, Beyond Burger, and Calvin Klein. See acast.com/privacy for privacy and opt-out information.
She is a music supervisor and initially broke into the music supervisor world when supervising for One Tree Hill. I feel very closely connected to this show because it was one of my first massive, massive placements. See acast.com/privacy for privacy and opt-out information.
DJ Swivel is a producer, engineer, songwriter, most notably for BTS, Beyonce, The Chainsmokers, Mary J Blige, Kanye West, Fabolous, Bow Wow, Redman, Jay-Z, Ghostface Killah, Mariah Carey. See acast.com/privacy for privacy and opt-out information.
Today my guest is Felicia Bennett. She is an artist manager and formerly a tour manager. She now manages Tanerélle, the breakout R&B artist. This last year they've had an incredible year. See acast.com/privacy for privacy and opt-out information.
Ari Nisman and I talk about how the college entertainment market works; how the military booking market works; how much they pay for all of that; and how much each booking earns. Surprisingly they're paying guarantees. You're not having to worry about promoting those shows. So we break all of that down. See acast.com/privacy for privacy and opt-out information.
We are re-releasing this episode in honor of Black History Month this month because Jonathan Azu and I had a really illuminating conversation about how to repair racial inequities in the music business. See acast.com/privacy for privacy and opt-out information.
Today my guest is superstar music attorney Dina LaPolt. If you don't know who she is, she is one of the most well respected, well known music attorneys in the world. She's also been the attorney for 2Pac's estate, deadmau5, 21 Savage, Britney Spears, and Steven Tyler. See acast.com/privacy for privacy and opt-out information.
My guest today is Brian Vickers. He is a music supervisor at Disney. Yes, thee Disney; Walt Disney Studios. He works on the in-house trailer department, which they call "The Hive." He's going to talk more about that. He's worked on a number of Disney films, including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King, and many, many more. See acast.com/privacy for privacy and opt-out information.
Tracy Patrick Chan has a very impressive resume. He was the guy that created Spotify for Artists. Before that, he was at YouTube and created the artist tools like YouTube analytics. And depending on when you're listening to this episode, things may have changed and evolved quite a bit because we talk about specific programs and features, but the bulk of what we discuss is how to be successful on Twitch. See acast.com/privacy for privacy and opt-out information.
Mothica has been releasing music for about six years now and released her debut album in 2020. We talk all about that. The pandemic and quarantining got her to try out TikTok, and she exploded from there. I'll let her tell you how that all happened. See acast.com/privacy for privacy and opt-out information.
